Continuing the thought, albeit in a darker way, “kill,’ “fear,” “dark,” “bleeding” and “war” contributed to top shares.

If you don’t feel like turning your content into a horror show, other successful words used in high-sharing posts are “smart,” “surprising,” “science,” “history,” “hacks,” “huge,” “big,” and “critical.”

A good post should be easy to read — not filled with never-ending walls of text.

It’s why numbered or bulleted lists are favored by online readers: they’re easy to spot out and digest.

The same is true for subheadings which make it easier for viewers to comprehend detailed posts.

Searching for what’s trending online is one way to gain attention and Quora is an ideal tool for this situation.

Quora allows you to search any topic your target audience might be interested in based on popularity and quality.

For example, let’s say you want to write about the travel business, but not sure how to go about it.

One popular thread on Quora talks about which airline or domestic travel is best for going to India.

You can use this thread to write an article about your own travels to India, or name airlines that share the positive qualities users were looking for.

It not only lets you see which topic performs best on social media, but lets you see how well your competitors did discussing the same topic as well — very helpful in deciding which topic and approach would be best for your readers.

Most importantly, seeing the common trends regarding your niche allows you to think of ways to make your approach unique from everyone else.

The simplest and often overlooked way to finding out what your audience wants is to merely ask them with a short survey, newsletter, or social media question.

There are other factors to consider in catering to certain social media markets.

Hootsuite researched the demographics associated with each social media account and her are some of the results:

38 percent of internet users access social media through mobile
54 percentof Millennials use LinkedIn for industry news and advice
76 percent of Tumblr and 74 percent of Instagram users are teens

With this kind of intel in hand, you’re then equipped to target and segment your audience using the most appropriate platform.

You might use Instagram for a promotional contest targeting teens and young adults, Twitter to drive general mobile traffic to your blog, or LinkedIn to share opportunities or guidance related to your industry.

Mobile users are also more likely to browse during 8-8:30 a.m. and 12:30 p.m.

And for businesses catering to families or food and beverages, Pinterest is the perfect social media platform.

Building an online presence requires you to be intriguing, consistent, relevant, and conversational.

Engaging with other social media personalities gets your name out in the public and possibly a recommendation — so having an influencer strategy is important.

It also lets your followers know that you’re the real deal and not a robot behind a keyboard.

User-submitted websites like Reddit, StumbleUpon, and Digg also expose your work to new people, so try to stay active on them as well.

The only way to optimize and improve content over time is to measure and analyze.

Tools such as Google Analytics lets you track how many visitors you received on your site and how well certain posts and keywords related to your niche performed.

Furthermore, it breaks down your readership by age, gender, and region. Performances on different browsers and desktop and mobile are also monitored, helping you decide how to better optimize your site for readers.

Viral content isn’t easy to make, but it’s not impossible.

Creating great headlines, posts, and online presence is fundamental to your success!

Which is exactly why the art and science of writing killer, attention-catching headlines is, bar none, the most important skill you can acquire online or off.

Speaking of which…

We’ve put together a free report on our favorite headline formulas, which includes 17 unique, fill-in-the-blank templates, and 25 power words to use in your copy.

That means actual word-for-word swipes for every single headline formula.

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