Amplus Solar

Amplus was one of the fastest growing startups in the renewable energy space in North India. They were mostly a B2B business and largely driven by word of mouth publicity. Solar energy was still in the category creation stage so we created a communication platform that mainly showcased the various benefits of solar power from a business standpoint (and not just a treehugger point of view) and thus serve to differentiate Amplus from the others in the category.