It’s taken a while but Apple has now added a feature to its Apple Store website that lets users check for iPhone 5s and iPhone 5c availability in their local Apple stores and reserve devices for pickup. Interested buyers can now check for availability in their areas after they select a finish, model and wireless carrier for their new iPhone by clicking on a “check availability” button and entering in their zip code. Once they see that there are iPhones available in their area, they can place an order with the store that will give them the option of picking up their device within an hour or so. Apple will send customers an email when their device is ready for pickup.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.