Coconut Milk is gluten, paraben, phthalate and petrolatum free, in addition to being 99% natural. The lip balm is made of various oils (including coconut oil) and shea butter and also contains antioxidant vitamins C and E. I really like EOS lip balms and Coconut Milk is just as good as the rest of the line. It feels very moisturizing on the lips, but isn't too thick. The moisture doesn't last for the longest time, but I have no problem needing to reapply lip balm. As weird as this might seem, the scent of this EOS reminds me a lot of coconut frozen yogurt.