A crowd enjoys the entertainment at the Twizel Salmon & Wine Festival in 2014.

Word is spreading about Twizel's annual salmon festival, attracting interest from further afield, its organiser says.

Jared Griffith said the Twizel Salmon and Wine Festival, a community-focused event, promised to be bigger and better than previous years.

Around 2000 people were expected at the festival being held on January 16, he said.

"There will be a variety of local food and beverages on offer. Various local groups also have the opportunity to hold fundraising activities, with proceeds raised going back into the local community."

To date around 30 stalls were signed up for the festival.

"There will be beer, wine and food stalls mostly from the Mackenzie basin," he said.

"We have got all three salmon farms. Mt Cook Alpine, High Country and Aoraki Salmon farms will all have a stall."

A "whole bunch" of wineries including one from Cromwell would be at the festival.

"Central Otago's Kalex Wines have a stall at the festival. It just goes to show the word is spreading and people from further afield are getting interested."

Three bands - Big Picnic, Alice Bought Us This, and Last Mango in Tarras - were lined up to entertain people through the day.

For those interested in competing there will be a BBQ salmon sizzle competition.

"This is where teams of up to four contestants battle to create the best salmon dish as chosen by our team of local expert chefs."

Entry to the festival costs $15, which includes a free festival glass or bottle of water.

"There is no fee for under-16s accompanied by family."

The festival goes from 12pm to 5pm at the Market Place in Twizel on January 16.