请用英语回答以下问题，简述市场细分的步骤，必须包含4个步骤，每个步骤用一句话来说明。
user
1. Identify and analyze the overall market to understand customer needs and preferences.
2. Categorize the market into distinct segments based on specific criteria such as demographics, behavior, or psychographics.
3. Evaluate each segment's attractiveness and profitability to determine which segments to target.
4. Develop tailored marketing strategies to effectively reach and serve the chosen segments.
assistant