我希望你把下面的这句话翻译成英语：“双十一不但是沉浸式折扣的文化现象，也是电商领域 횐创新的重要支点。”并将它以json格式输出。
user
{
  "translation": "Singles' Day is not only a cultural phenomenon of immersive discounts but also a significant pivot for innovation in the e-commerce sector."
}
assistant