Update README description
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-Veneur (venn-urr) is a server implementation of the [DogStatsD protocol](http://docs.datadoghq.com/guides/dogstatsd/#datagram-format) for aggregating metrics and sending them to downstream storage, typically [Datadog](http://datadoghq.com). It can also act as a [global aggregator](#global-aggregation) for histograms, sets and counters.
+Veneur (venn-urr) is a distributed, fault-tolerant pipeline for runtime data. It provides a server implementation of the [DogStatsD protocol](http://docs.datadoghq.com/guides/dogstatsd/#datagram-format) for aggregating metrics and sending them to downstream storage, typically [Datadog](http://datadoghq.com). It can also act as a [global aggregator](#global-aggregation) for histograms, sets and counters.
-More generically, Veneur is a convenient, host-local sink for various observability primitives.
+More generically, Veneur is a convenient sink for various observability primitives.
See also:
-* A nascent observability format, [SSF](https://github.com/stripe/veneur/tree/master/ssf/#readme)
+* A unified, standard format for observability primitives, the [SSF](https://github.com/stripe/veneur/tree/master/ssf/#readme)
* A proxy for resilient distributed aggregation, [veneur-proxy](https://github.com/stripe/veneur/tree/master/cmd/veneur-proxy/#readme)
* A command line tool for emitting metrics, [veneur-emit](https://github.com/stripe/veneur/tree/master/cmd/veneur-emit/#readme)
