chore(doc): rebrand camel k
@@ -7,7 +7,7 @@ image:https://godoc.org/github.com/apache/camel-k?status.svg["GoDoc", link="http
image:https://img.shields.io/github/license/openshift/origin.svg?maxAge=2592000["Licensed under Apache License version 2.0", link="https://www.apache.org/licenses/LICENSE-2.0"]
image:https://badges.gitter.im/apache/camel-k.png["Chat on Gitter", link="https://gitter.im/apache/camel-k"]
-Apache Camel K (a.k.a. Kamel) is a lightweight integration framework built from Apache Camel that runs natively on Kubernetes and is specifically designed for serverless and microservice architectures.
+Apache Camel K is lightweight integration platform, born on Kubernetes, with serverless superpowers.
[[getting-started]]
== Getting Started
