Tags are a very useful method to present CTAs on a specific page or on several pages. You can create as many tags as you need for the different CTAs you are running.
Create – Go to Settings>Additional settings, and scroll down to the “Tags for Pages” section. Click on “Add page tag” and add the name of the tag. Click on ‘Apply’ at the bottom of the page to save.
Relate To Pages – Go to Personalization > Scan Results tab and search for the URL you want to tag. Once it comes up, click on the ‘Edit’ button. You will see the tag/s you created in the drop down menu. Check the tag’s box and click on save.
Use Tags In CTA – Go to Calls to Action and click on “New Call to Action”, then scroll down to the “By tags” section. You will see the tags you have created. Choose the tag you want and to include/exclude.