The New York Times and Everlane are sharing the message about journalism’s essential role in understanding and combating climate change. Starting April 10, Everlane’s “Climate Collection” of t-shirts and sweatshirts will be available for purchase on Everlane.com. For each shirt sold, nine public school students will receive access to The Times’s Sponsor a Subscription program, which provides students with free access to NYTimes.com, for one year.
On Earth Day (April 22) The Times will also air a new TV ad featuring reporting from correspondent Nicholas Casey and photography from Josh Haner as part of its “Truth is Worth It” brand campaign. The spot takes viewers through the reporting process that led to their groundbreaking interactive investigation into the impacts of warming seas on the Galápagos Islands.
The ad campaign will air on linear and streaming television and across social channels, as well as in The Times in print and online.