Want More New Business? Turn It Down.
Chasing New Business is an interesting game. I know because I have played it a lot. From both the agency side and the agency review side.
I learn a lot from walking down both sides of the street.
Some agencies chase every shadow. “We’d be perfect for (name the client)“, they always say.
Some agencies say they don’t respond to RFP’s and only work with clients who seek them out or through referrals. Nice place to be.