For the iF product design award 2011, the organizers received 2,756 submissions from 43 countries for products registered in 16 categories. Kia Sportage and Kia Optima won in the category "Transportation Design".
One of the main focuses in this year's awards was on the participants' brand image. In addition to design quality, the jury also recognised a number of other criteria, including workmanship, level of innovativeness, eco-friendliness, ergonomics and safety.
'These latest awards for the all-new Kia Sportage and Optima are positive proof of the tremendous strides Kia has made in revolutionising the styling of our product line-up,' said Tae-Hyun Oh, senior vice-president & chief operating officer, Kia Motors Corporation.
Last year the Kia Venga was awarded both the iF design prize and red dot award, while the Kia Soul has also previously received the red dot award.