Herman Tumurcuoglu is an internet pioneer, E-commerce consultant, conference speaker and lecturer. He has been in the web search industry since 1996 and has over 20 years of experience in Internet marketing. In 1996, he launched one of the web’s first commercial metasearch engine called Mamma.com. His consulting career has been marked by success in bringing prominence to companies such as Countrywide financial, and Ice.com on Google. In the last few years, Mr. Tumurcuoglu has used his expertise to help suppress prominence of negative reviews and articles at the top of Google search results. He has been a sessional lecturer at several Universities and Colleges and is the co-founder of the ORM agency Searchreputation.net.