80 million American Millennials are poised to transform banking forever. They present a once-in-a-generation opportunity for community banks to show how they understand, value and embrace this new generation.
Since over 80 percent of Millennials ranked a quality mobile banking app as a must have, we created a branded, mobile package for the bank marketed through digital advertising that included Pay Per Click, banner ads and a pre roll video ad on Facebook. We also used traditional channels including outdoor, radio and in branch to round out the media mix.
In just six weeks, the CBT Gen Y campaign drove over 10,000 potential new customers to a responsive landing page that led them along the sales path. Retargeting will keep them coming back.
As revealed in "Inside the Millennial Mind," many brands are missing the point by continuing to push traditional life markers such as getting married, buying a home and starting a family, because that was what drove older generations' purchasing habits. Millennials rank inward-focused values like happiness and discovery higher than collective-focused values.