Luxuria Lifestyle is a global online premium magazine providing information and articles on luxury products and services, together with industry news and reviews for high net worth individuals and corporate businesses. Their clients include the likes of Bently, Cartier, Maserati and Jetcraft. Luxuria Lifestyle also has an events division, which organises and manages high end joint events between brands and their clients.
Umpf was appointed to produce an animated brand film, through which Luxuria Lifestyle could communicate their brand message and showcase their services to businesses and consumers.
We wanted to create a video that would carry the viewer through a story, rather than presenting a series of slides with overlaid information. The main challenge of the project came from ensuring that there was an authentic sense of motion created from a series of mostly static imagery. Using a combination of After Effects and Photoshop we developed our storyboard into a short film, designed to make the viewer feel as though they are travelling around the world – reflecting the brand’s global business.