I’m frequently asked to advise young people trying to break into the PR agency world. Given the extremely collaborative, service-oriented nature of our business, a high degree of emotional and social intelligence is a true asset for any aspiring agency pro.
Wondering if you’ve got the chops to function in a fast-paced environment where clients call the shots, colleagues test your patience, and elusive media stonewall your pitching attempts? I’ve devised this quick quiz to help assess your agency potential. You can thank me later.
If you answered “3” to all the questions, you clearly have the kind of emotional intelligence, collaborative spirit, and service orientation that makes a great PR agency professional. As a matter of fact, I might even want to hire you. Good luck on your career path, and don’t let the tools get you down.
PR Mama (a.k.a. Stephanie Smirnov) works at a mid-sized consumer PR firm in NYC. She chronicles the challenges of balancing life as a PR executive with being a wife and mother at her personal blog. You can connect with her on Twitter.