But, just like America's Next Top Model, the show looks like it'll be far from just fun and games. It turns out the five girls who star will not only be all living under the same roof, but also doing so with their mothers, whom Hadid will also school on becoming momagers—a move that fully allows her Tyra Banks side to shine through. "Moms, use this time to guide your daughters, and then learn to let them fly on their own," Hadid says with upward hand gestures to the crowd on the couch as she sits on the floor just like Bella, barefoot but with her pink furry Gucci slippers in arm's reach.
Gigi might cheer on the girls at photo shoots, and her biggest admirer, Tommy Hilfiger, might also send them some love, but inevitably, and thanks largely to Hadid, the drama starts to build further up and up: As the girls reveal inadequacies in tasks like jumping in a timely fashion and shouldering a giant surfboard while looking like a carefree beach babe, Hadid grows increasingly frustrated, looking straight into one model's eyes while in a boxing ring and saying, "I need to see the tiger in you," and brushing off the pain of another model who's in tears as she descends from a rope that was suspending her in midair as "part of the job."
Spoiler alert: There are many more tears where those came from, including from the moms, who end up feeling like they're "in the judgment seat as much as the girls are." The camera even turns to a black-and-white stormy New York sky as one mom states the obvious: "We're not in a normal situation." Still, they soldier on through what at one point looks like a horror show for their daughters's sakes, who have a chance to win a contract with Hadid and the opportunity to sign with IMG—that is, if they have the stamina to make it past the former. "I'm the most protective mama bear you're ever gonna cross," Hadid at one point asserts to her victims, in a statement that probably should have been fact checked by Kris Jenner.
Yolanda Hadid got to root on not just one but both of her supermodel daughters at the Prabal Gurung show, where both Bella and Gigi Hadid walked.