A key function of Public Relations is conducting community and village consultations. Consultations with all Fijians is critical to ensuring that everyone is aware and understands the intent of government as outlined in the People’s Charter for Change, Peace and Progress (PCCPP).
Consultations are facilitated by the PR Divisional Coordinators; Eastern (including the maritime zones), Northern and Western. The PR Divisional Coordinators collaborate with the Divisional Commissioners and Provincial Officers on the consultation schedules and logistics.
The consultations provide the PR Division with the opportunity to relay government initiatives from the PCCPP and also to allow people with the opportunity to provide feedback.
“The PR Officers competencies in delivering substantive and relevant presentations and sound communication skills have enabled them to be effective agents of advocacy work”.
It is important to disseminate Government’s intent during public forums and meetings, such as the one attended in the Lau Group.
The public relations consultations being carried out in the greater Suva – Nasinu corridor is part of the integrated concept of Government agencies reaching out to the people.
“The Government has brought a significant number of changes for the betterment of the Fijian people”.