Branding doesn’t just happen. In other words, you don’t whip up a quick logo, print some business cards, put a sign up on your brick and mortar, and let it all unfold. Branding is a science. After all, it’s a process that can require extensive market research, testing, focus groups, and more before you can even launch a brand campaign. Therefore, it also requires constant maintenance, tracking, and a potential revamp to adjust for future consumer trends.
Unfortunately, far too many SMBs neglect their branding. Have you ever found yourself wondering why customers opt for a competitor who offers an inferior product or service? By and large, branding is most often to blame or credit, depending upon which side of the spectrum you fall.
Strategis Consulting’s design and conversion specialists work together to create landing pages that match the intent of visitors clicking the keywords, complete with a Call-to-Action that gets them to sign-up, request an estimate, or buy . . . on the spot.
Color is one of the first things our brains perceive from a brand, and is thus instrumental in pulling us in. The right color can make brand messaging more visually appealing and easier to read, improving readership by up to 40%.
It only takes us 10 seconds to form a first impression of a brand logo, but it takes five to seven impressions for us to recognize the logo. Frequent exposure is the key to success.
Our brains process images 60,000 times faster than words. Choosing the right symbol or image to accompany your brand name and tagline is essential.
73% of consumers state that they love a brand because of friendly customer service.
The statistics above are just the tip of a very big iceberg. You can’t be expected to keep up to date on them all – that’s our job, and we do it for you!
Strategis Group’s branding services consider your brand history, current goals, and forecasted market trends and tie them all together into a living, breathing, and ever-adapting organism that will build brand awareness while driving revenue today, and tomorrow.