TomTom Company is focused on the production of new innovative technological products that are in relation to navigation. This has enabled TomTom to concentrate in the innovation part of their business as most of the projects designed are through the employee’s innovation. Based on its interest on innovation, TomTom has been able to acquire numerous companies that had specialized in the innovation technologies. With the new acquisitions, TomTom holds the largest market share in the navigation industry as it is able to produce technological products that are demanded by consumers on a worldwide scale. The business size of the company has been increasing with new acquisitions being made from time to time (TomTom, n.d). The business focus on innovation and increased business size identifies the distinct phases of the TomTom Company.
The organizational culture at TomTom Company is work hard-Play hard. The company can be said to be taking moderate risks as it focuses on the innovations on the products and services it is familiar with. This reduces the risk as specialization is high (Kuratko et al., 2011). Due to the innovation aspect of the company, the structure is flexible hence allowing individuals to make some of the decisions. The flexible structure also enables high creativity as employees are at liberty to try new ideas (Scholz, 1987). The competitive nature of the industry also leads to race to quick production and delivery to the consumers. However, based on the increased size of employees, the organizational culture has thus changed to Type Z where each department is controlled independently as a clan. Individuals are held responsible for the ideas and innovations made, however when it comes to decisions, the whole team has to agree on which one to take.