Like AmeriCares, many nonprofits today suffer from low or no brand awareness. This happens for many reasons: limited media and marketing budgets, insufficient insight about target donors or constituents, lack of internal digital marketing expertise, and so on. Regardless, these nonprofit brands are unable to achieve their full potential to raise awareness for their cause, attract donors and volunteers, and ultimately, deliver on their mission.
Most engaging and successful non-profit websites are minimalistic in design. They have intuitive navigation, visually appealing color scheme, easy to read text, and engaging videos or images that tell the story of the organization’s mission.
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