Welcome to episode #663 of Six Pixels of Separation.
Here it is: Six Pixels of Separation – Episode #663 – Host: Mitch Joel. One of the most prolific and fascinating business professionals in the area of better brand storytelling and marketing is Bernadette Jiwa. She is a veritable force of nature who creates frequent and compelling prose that are sprinkled with optimism and wisdom. Last September she was on the show to discuss her book, Story Driven – You Don’t Need To Compete When You Know Who You Are, and she’s back with a brand new book called, The Right Story – A Brief Guide to Changing The World. I consider her to be a true business philosopher, because Bernadette delivers the goods. When she not writing books and publishing articles, Bernadette helps companies of all sizes to build a brand to be proud of. Bernadette has a whole bunch of business books that you must read: Hunch, Meaningful, Marketing: A Love Story, Fortune Cookie Principle, Difference and Make Your Idea Matter. It is a thrill to have her back on the show to discuss her latest, The Right Story. Enjoy the conversation….
Here is my conversation with Bernadette Jiwa.
The Right Story – A Brief Guide to Changing The World.
Story Driven – You Don’t Need To Compete When You Know Who You Are.
Download the Podcast here: Six Pixels of Separation – Episode #663 – Host: Mitch Joel.
It’s hard for me to argue as I don’t have much understanding of what Byron Sharp or what Binet & Field have said. With that, I do not think it’s a one-size fits or that’s it’s binary. It’s a choice. People love stories. Why not build your brand around a story?