Adtext subtitles over 5,500 commercials a year, making us the market leader in commercial subtitling.
Digitally integrated with all the leading commercial distribution companies, Adtext can offer clients a single, combined service, delivering the highest quality subtitles in the fastest turnaround times across an extended working day.
Adtext is market leader for commercial subtitling (c.90%).
Fully integrated with all the leading distribution companies - BEAM.TV, IMD and Adstream.
Digitally streamlined subtitling operation – reducing turnaround times.
Dedicated in-house team of six experienced commercial subtitlers working a shift system 09.30 to 21.00 and later if required.
Uniquely placed to provide the fastest, highest quality and most efficient service for clients.
Significant investment in cutting-edge technology.
1 in 7 (8.94 million people)* in the UK are hard of hearing, which is 14% of the population.
1 in 6 (10.89 million people)* use subtitles sometimes and 3.56 million use them all or most of the time.
Subtitles are also used by people who live in houses where it is difficult to hear the television – such as student houses and homes with small children – and are frequently switched on in gyms, bars and airports.
Subtitles are used by people who speak English as a second language.
There is a legal requirement for commercial broadcasters to subtitle. ITV and C4 currently subtitle 90% of all programming and the BBC is now subtitling 100% of all programming.
The majority of the UK's national advertisers now subtitle as a matter of policy.
It is IPA (Institute of Practitioners in Advertising) policy.
Over 6,000 commercials are subtitled every year.