IT Directors spend 70% of their time maintaining and managing their system. In fact, much of their working day is spent visiting the Server Room to check that everything is still running properly.
Our Proposition was: “With Microsoft’s Management Tools your visits to the Server Room will be a thing of the past”. To dramatise this, we sent the IT Director a duster. As it said, they’d be visiting the Server Room so rarely, they’d need to do a bit of dusting each time they went there. As you’ll see, for added impact (and to ensure the IT Director kept our message) we printed the letter on the Duster.
For This didn’t pick up the Grand Prix at the Cannes Lions Direct. It did, however, pick up a bronze.