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For a gallery that is just over a year old, Experimenter, co-owned, run and mostly curated by husband-and-wife duo Prateek Raja and Priyanka Raja, is quickly becoming a critical current in the very new trend of gallery spaces interested strictly in the contemporary. It is a welcome break from the traditional gallery system that regularly falls back on the moderns of Indian art.

A month before the duo heads off to the Frieze Art Fair in London this October, the gallery is wrapping up a show called “This is Unreal“. Featuring artists Susanta Mandal, Yamini Nayar and RAQS Media Collective, the show was conceived by the Rajas as an idea to cohere the multiple realities of modern life. At the crux of the show is the idea of the manipulation of what is real – artists consistently create and break realities leaving the viewer in a constant state of doubt and speculation. This event marks the eighth show in the gallery’s young but accomplished life.

Art Radar Asia spoke with Prateek Raja from Experimenter about the gallery, the show, the art scene in India generally and in Kolkata; Kolkata is a city that has produced a number of great artists, but lags behind Delhi and Mumbai in the art market scene.

Raja on the Gallery, artists RAQS, Susanta Mandal and Yamini Nayar

The title is provoking. Why “This is Unreal”? Tell us how this project came about.

“This project came about from an initial idea of confronting modern day conspiracies and then filtered down to how everything today is projected as something and is in reality something else. The topic was left open for the artists to interpret in a way they saw fit. However, at this point I would like to say that we work with a different kind of approach. Our shows originate in conceptual ideas first and then we invite artists whose work has been in the kind of direction we are thinking to respond to that idea [or] concept. So all these artists within the realm of their practice have the ability to project multiple realities from the same experience.”

Tell us about yourselves. You are a husband-wife duo – both educated in Asian art at Sotheby’s. How did Experimenter happen for you and how does this partnership work?

“We both had this common urge to work together in the contemporary scene while Priyanka was at Proctor & Gamble and I was consulting on contemporary Indian art. Then she decided to take the plunge in mid 2008 and we opened the gallery in April 2009. In between, we did a short course on contemporary Asian art at Sotheby’s. Priyanka is the planner. She works out all the details. She is the arms and legs of the gallery. I do some of the thinking, but we both do the curatorial thinking together. We do only six shows a year, but believe me, its not easy to plan, ideate and keep a natural flow to the exhibitions for the six that we do. In fact, we balance each other out very well. That’s how this partnership works really.”

Experimenter is invested in capturing the “plurality of expression.” It is also deeply interested in the “now.” Tell us a little about this. How does this show fit into this paradigm?

“‘The plurality of expression’ comes from the inclination to introduce multiple mediums of expression and at the same time challenge the viewers to question established aspects of viewing contemporary art and break pre-conceived notions. It is also very linked into “now” because whatever we show or plan to show is about our generation, is about what is happening now and is reflective of what our society, our values, our systems project “now.” And if you look at people, organisations, governments, and the society around us, you will slowly peel off layer after layer to eventually derive your own understanding of the world, which might be completely unlike what you had originally perceived it to be. So the title does provoke in that sense by calling things unreal. Sometimes, one does not even have to go deep, just viewing an idea from a different point of view gives a completely new meaning to it. That’s the essence of this show.”

Tell us about the works in this show.

“RAQS has contributed three pieces, Skirmish, The Librarian’s Lucid Dream and I Did Not Hear.

Installation view detail of RAQS Media Collective's 'Skirmish', as shown at Gallery Experimenter exhibition from the show "This is Unreal". Image courtesy of Gallery Experimenter.

Skirmish is a narrative about an estranged couple continuing their ‘skirmish’ on the walls of an unsuspecting city. The woman paints keys that are similar to the keys to her apartment that she had given to her partner, whom she has since distanced herself from, and the man cannot go anywhere without seeing the keys and recognises what a mockery she is making of his yearning for her. Yet in response he paints padlocks on the walls to continue that skirmish (and in a sense continue the only way of communicating with her) while the city assumes it’s just locksmiths and key-makers that have stepped up their business.

The second work is a wallpaper called The Librarian’s Lucid Dream that forms the backdrop against which Skirmish is installed. It’s an interpretation of a librarian’s dream through just assemblages of texts. These are titles of books but all the titles are mixed up to created new meanings and realities.

The video I Did Not Hear is of a shooter at a shooting range. While the headphones on the viewer lead him or her through an abstract narrative, a rather sinister scaffolding of events is generated by the voice which in turn leads to multiple possible identities and roles for the shooter.

Mandal creates a kinetic sculptural installation which has a screen and a light source behind that projects an image of a boiling bowl of liquid on an open flame. Using a common scene of ‘cooking something,’ Mandal makes a pun of the phrase ‘cook up’ to express how most things today are indeed cooked up to project a reality quite different from the factual truth.

An untitled installation by Susanta Mandal, as shown at Gallery Experimenter exhibition "This is Unreal". Image courtesy of Gallery Experimenter.

Nayar’s process is essential to the show. She creates sculptural assemblages from found objects, creates them for the camera, and after photographing them destroys the objects, thereby destroying the physical existence of the source of the photograph. The works form a point of entry into the object but do not quite reveal their actual meaning.”

RAQS Media Collective has come a long way since 1992 when they started out as a group of three media practitioners in the art world. What do you make of RAQS’ growing popularity in the international arts scene?

“They are a super super important artist collective. Any international curator or museum with any interest in contemporary Indian art will know the importance RAQS has on the Indian scene. And how the international market sees India is also defined by the shows that get seen at important venues like the ones that RAQS show in. Their practice is very critical to the Indian scene internally as well. They have some very interesting things lined up this year in Europe. We will also show them solo in February 2011 … and at the India Art Summit in January 2011 in New Delhi within a group show.”

This is your first time working with RAQS, Mandal and Nayar. How was the experience?

“Absolutely fantastic. They are very professional artists. Works and concepts were discussed (that were true to Experimenter’s way of working) over a year ago and we fleshed out ideas to finally put this show on. The most interesting bit is that their work really fits well together.”

Trends in Indian art

Do you think gallery spaces in India are generally not very encouraging for installation art?

“No. I don’t think so. It’s just that this is a growing population and, like all things new and different, installations have some amount of resistance to viewing and experiencing them, even now. From a point of view of being open to exhibiting installation art, there are a bunch of new galleries like us who are doing interesting things.”

Installation art and conceptual art are increasingly popular with Indian artists today. Do you see this as a trend?

“It’s a natural progression of what the Indian art scene is. The newer, younger galleries are looking to show this form of work. You have to know at the same time that the Western art viewing audience also saw this development in other countries several years ago and that’s possibly the trajectory we might see here in India too, but over the medium term.”

Kolkata on the Indian art map

Describe for us the arts scene in Kolkata? Why not set up Experimenter in Delhi or Mumbai?

“Because its the only city in the country where one can have viewers coming back three times over, spending two hours at the gallery. This is a city where art, literature, philosophy and politics all feature in regular conversations with regular people. It’s also a city which is extremely responsive to new forms of cultural influences and it’s fun to stir things up in a somewhat sidelined city!

Opening an Experimenter in Mumbai and/or Delhi would be easy and just another … contemporary space would have been added to the growing number we see today. In Kolkata, you are really making an impact on the visual arts scene with a program like ours.”

What has your experience been working in the Kolkata arts scene? How do you compare it with Delhi and Mumbai?

“Fantastic. For Experimenter at least, we have some very exciting collections in Kolkata that we are adding work to and we are evolving a new generation of collectors. Of course, we make sure that everything is available online – one can show works, do short videos of installations, gallery walk-through videos and share the program with the world. To give a small example, we will be the only Indian gallery at Frieze Art Fair, London this year. We did not apply; they hunted us down and asked for us to apply and we got through in the curated section where there will be only about twenty young galleries from all over the world. We are probably the youngest, too. Experimenter turned a year old in April this year.”

Do you feel it’s difficult to straddle the roles of gallery owner and curator?

“For us, a gallery is an extension of who the owners are. It’s our program. It’s not like a large faceless organisation, so curating shows for the gallery comes with what we want to show and how we respond to things in today’s world as people. So it’s not tough. It’s critical that we put our minds to developing the program in such a way that there is reflection of the ‘now’ in whatever we do. Also, most of our shows are quite political in nature and we like that. We like to make people a little uncomfortable.”