These tips will help you increase engagement and interaction with your fans to keep them coming back. Their engagement will also keep you on top of your industry with real-time comments.

1. Keep posts short.

Facebook news feeds typically contain a lot of information. Posts less than 250 characters garner the most interaction and engagement. According to Facebook, posts of that length result in 60 percent more likes, comments and shares than posts greater than 250 characters.

2. Post photos, videos and quotes.

We no longer live in the monochromatic, two-dimensional world of the Gutenberg press, nor the ancient world of black and white TV. High definition photos and videos in graphic detail and vivid color provide engagement levels that far exceed plain and simple text.

Research shows that “Posts including a photo album, a picture or a video generate about 180 percent, 120 percent, and 100 percent more engagement than the average post, respectively.” You should also keep in mind that simple text in the form of a quote can drive interaction.

3. Post consistently.