Along with the new genre, Snapchat users will also have new ways to interact with the shows. Viewers will be able to join watch parties and after shows through Snapchat. There will be Lenses themed around the shows. And AR "portals" will let viewers step into the shows' scenes.

Endless Summer will be the first docu-series to air on Snapchat. It will feature Laguna Beach-based social media star Summer Mckeen, her boyfriend and neighbor Dylan Jordan and their group of friends, which includes other influencers and aspiring musicians. The show is being produced by Bunim Murray Productions, the company behind shows like The Real World, Project Runway and Keeping Up With the Kardashians, and Variety reports that it will be a soft-scripted series.