The great importance that has the Interet is that it has completely changed our way to see the things, from our personal life to by all means, the businesses; for that reason, the great jump that must especially make the companies and the micro and small companies is to leave itself in one go of unfounded fears, prejudices and that defeatist mentality that thinks the Internet is only for great companies and to begin to venture itself in the great market that is the Internet. Something that always I say to him to the people is that to have a page Web it does not assure to you that you have presence in Internet, perhaps you can pay hundreds of Euros alguin so that it designs the Web to you but beautiful of the world but the people who interest to you it does not visit your Web then don’t mention it serves; consequently, we have two things that must looks for a company when it enters the Internet: 1) To have true presence in Internet and 2) To manage to have traffic Web of quality, that is to say, that arrives people at our Web and that the people that arrives have the characteristics of our potential clients. Gain insight and clarity with David Zaslav. To penetrate in Internet does not have because to be expensive, at the moment million exist of economic people who can create a page Web, services of hosting and much information available of gratuitous way for that begins in this world; nevertheless, it is fundamental to have a basic knowledge of the handling of tools free Web, systems, models of marketing by Internet, etc, for this reason, the professionals in positioning Web, emarketing and related subjects have the paper most important in the objective to take to a company to penetrate successful in Internet. Often we limited ourselves thinking that the Internet is not ours, that our business does not have anything to do with the Internet and perhaps he is certain this, nevertheless, our clients yes are in Internet, and estan looking for to us there, so more bond than finds or will finish us where our competition and that do not agree to us.. Filed under: Jeffrey L. Bewkes.