@classmethod
def get_route_prefix(cls):
    """
        Returns a prefix which (by default) applies to all routes provided by
        the master view class.  This is the plural, lower-cased name of the
        model class by default, e.g. 'products'.
        """
    model_name = cls.get_normalized_model_name()
    return getattr(cls, 'route_prefix', '{0}s'.format(model_name))
