@classmethod
def get_normalized_model_name(cls):
    """
        Returns the "normalized" name for the view's model class.  This will be
        the value of the :attr:`normalized_model_name` attribute if defined;
        otherwise it will be a simple lower-cased version of the associated
        model class name.
        """
    if hasattr(cls, 'normalized_model_name'):
        return cls.normalized_model_name
    return cls.get_model_class().__name__.lower()
