def html_wrap(content, color='white', elm='span'):
    """
    custom html wrapping, set custom color or html element
    :param str content: the message string
    :param str elm: the html element
    :param str color: the color
    :return:
    """
    return "<{elm} style='color: {color}'>{content}</{elm}>".format(content
        =content, elm=elm, color=color)
