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State TV in Russia has used a segment from Monday's (September 5) episode of ITV's This Morning as propaganda for the rising energy costs across Europe. It comes after the show - as hosted by Phillip Schofield and Holly Willoughby - faced backlash for adding 'four months of free energy bills' as a prize to its popular Spin to Win game.

According to BBC Senior Digital Journalist Francis Scarr, Phillip appeared on TV in Russia in a clip of the Spin to Win game. The clip is believed to have been shown in response to the UK's sanctions towards Russia.

Russia has been arguing that the West needs its oil and gas supplies. This is because the war in Ukraine is a big driving factor behind the cost of living crisis, The Mirror reports.

One This Morning viewer managed to win the energy bill prize after spinning the wheel, meaning show bosses will pay four months worth of his bills. However, since the episode aired, viewers have been left divided, with many slamming the new prize.

Twitter has been awash with viewers sharing their displeasure at the show's decision to add the prize. One person said: "This has to be one of the most disgusting things I've seen on British television. People's lives reduced to a gameshow spectacle. It's like The Hunger Games."

While another person wrote: "Wouldn't mind my energy bills being paid at all. Nothing to turn your nose up to."

The ongoing war in Ukraine is partly responsible for the rising energy bills throughout the UK and it is a huge factor in the cost of living crisis. Russia is amongst the world's biggest oil and gas suppliers to the European Union.

Russia supplied the EU with 40 per cent of its gas last year.