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In the effort to frame Dubai as the hub of the media industry in the region, the emirate is getting a three-day industry festival set to be the largest of its kind.

ON.DXB will run from November 21 to 23 and will hold key note speeches, panel sessions, workshops and live music, all working to celebrate and strengthen the film, gaming, video and music industries with the Middle East.

Created by Dubai Media City, along with the Dubai Film and TV Commission, ON.DXB will welcome industry leaders including filmmakers, music producers, videographers, animators and even game developers.

The regional festival makes up part of the long-term goal by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to strengthen the reach and recognition of Dubai’s immense media presence.

“The launch of ON.DXB comes as Dubai is named Arab Media Capital for 2020. This emphasises the important strategic role of Dubai in elevating the regional media and entertainment sector’s status on a global level, through its state-of-the-art infrastructure and stimulating business environment for innovation and leadership.”

We haven’t heard just yet who exactly will attend the event, though it’s assured to be “global celebrities”, considering how all-encompassing the media and entertainment industry is, it will inevitably lead to some big names to draw in the crowds.

According to information found by Gulf News, digital media represents the fastest growing sector in the UAE with a growth rate of 17% between 2014 and 2018 due to smartphone and internet usage in the MENA region, and the growth of social networking sites.

Gulf News also highlighted the growth of online gaming in the UAE, stating the market value to be over $1 billion in 2018 and is expected to grow much more.

ON.DXB has its sights set on showing off local and regional talent, namely promoting Arabic entertainment.

This year we’ve seen an exciting spike in attention towards Arab entertainment, chief among them for us is Aladdin and the casting of Egyptian actor Mena Massoud.