Back to all ResourcesMarketing Plan Assessment Tool
24-Sep-2021 12:36:16The tool covers seven basic components of marketing - Customer Segmentation, Competition, Pricing, Product Positioning, Promotion, Place of Business, and Packaging/Collaterals. Tool will help you assess your current marketing plan
Link: https://www.deasra.in/tools/marketing-plan-assessment-tool/?utm_source=Alliance&entry_point=niti
Relevant schemes (6)
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Export Market Development Assistance (EMDA) Scheme
In addition to the units (both in organized and informal sector) of the Eastern India, around 100 existing exporters of lifestyle JDP segment of informal sector, concentrated mainly in the States of W.B, Kerala, UP, Tamil Nadu, Delhi, AP & Karnataka, for the products like Bags, Floor coverings, Wall Hangings & Home Textiles/Made Ups will be benefited from the scheme. The proposed scheme is expected to generate enthusiasm to many new enterprises and gradually the number of beneficiaries will increase. JDP sector’s export should grow from the present level of Rs.500crore to Rs.1000 crore in next 3 years and the number of new entrepreneurs, to 2500. The sale growth in the JDP sector including in the domestic market will generate employment to 225,000. Eligibility: Registration as Manufacturer or Merchant Exporter of Jute products with EPCs. NJB may require additional information about the bona-fide of the unit, as a exporter of jute products. Beside above the New Entrepreneurs must be participating for the first time in international fairs under the banner of NJB and participated in NJBs Retail outlet scheme, where domestic sales is involved in past 1 year. For NJB led fairs, delegations and BSMs the participant has to apply to National Jute Board. Special focus for participants from North East states and Hilly-Remote Ares as notified by Govt of India.
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Production-Linked Incentive (PLI) Scheme:
The objectives of the Production Linked Incentive/Support component of the JDS Scheme are: To make Jute Diversified Products cost competitive globally;To help JDPs manufacturers' exporters to fetch more business orders; To help develop markets and increase market share of JDPs globally; To attract more entrepreneurs in JDPs production, sales and exports;Ø To help increase consumption of jute through increased businesses thereby supporting farmers to increase more jute cultivation; To help achieving 10% CAGR growth in sales of JDPs globally;To help increase export of JDPs to Rs. 1600 Cr. by 2026 against Rs. 963 Cr. presently, in combination with the support of other concurrent market and export promotion interventions. Eligibility: Any Jute Mill Company or MSME unit set up within the geographical boundary of India engaged in manufacturing and export of JDPs will be eligible for the incentive under the Scheme subject to fulfillment of the Operating Guidelines including Procedures and Terms & Conditions.
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Brand Promotion of Indian Brands in Footwear and Leather Sector
This sub-scheme aims at providing international branding support to leading Indian manufacturers in Footwear and Leather sector to achieve Brands as Assets and higher valuations for their products and facilitate access to Indian products in the international niche market, shoring up bottom lines and top lines of the sector. Quantum of assistance: a) The Government assistance under this sub-scheme of FLADP would be restricted to 50% of total project cost for all eligible activities as per the approval of Steering Committee based on the total project cost of detailed project proposal submitted, subject to a limit of Rs. 3 crore for each brand, each year for the next 3 years. The share of the Indian manufacturer would be balance 50% of the project cost. b) An appropriate amount would be paid to the designated agency for implementation and monitoring of the projects ELigibility: All Indian Manufacturers in the Footwear and Leather sector including finished leather, leather goods, leather garments, saddlery, footwear and footwear components industries having (i) cash profits for last 3 years, (ii) having minimum exports of Rs. 50 crore per year of products manufactured by them or having minimum domestic sales of Rs. 50 crore per year of products manufactured by them, (iii) Indian Brands having registered logo in Indian/overseas market, undertaking viable brand promotion programmes
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Marketing Support & Services
This scheme will provide assistance in marketing handicrafts. Assistance will be in the nature of funding for exhibitions, fairs, workshops, etc. The scheme has three components: 1. Domestic Marketing 2. Marketing Events in India and Abroad 3. Publicity and Brand promotion Financial assistance will be given in various areas like space rent charges, administrative charges, setting-up stalls, etc. The eligible organization includes Central/ State Handloom and Handicrafts Development Corporations and any other eligible Govt. Corporations/ agencies promoted by State Government or local govt. bodies. Non-Government Organizations empanelled with O/o DC(Handicrafts), Registered SHGs, local statutory bodies, Apex cooperative Societies and National level Apex Societies (registered under society act/ trust act, etc.) and organization like IICT, MHSC, HMCM, National Crafts Museum & Hastkala Academy, New Delhi, Trade Facilitation Centre & Crafts Museum, Varanasi, NIFT, and Export Promotion Councils, National Design Centre, Producer companies registered under Section 8 of Companies Act. and working for the promotion and development of Handicrafts & Handlooms.
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