Title: Are BERT Families Zero-Shot Learners? A Study on Their Potential and Limitations. Abstract: Starting from the resurgence of deep learning, language models (LMs) have never been so popular. Through simply increasing model scale and data size, large LMs pre-trained with self-supervision objectives demonstrate awe-inspiring results on both task performance and generalization. At the early stage, supervised fine-tuning is indispensable in adapting pre-trained language models (PLMs) to downstream tasks. Later on, the sustained growth of model capacity and data size, as well as newly presented pre-training techniques, make the PLMs perform well under the few-shot setting, especially in the recent paradigm of prompt-based learning. After witnessing the success of PLMs for few-shot tasks, we propose to further study the potential and limitations of PLMs for the zero-shot setting. We utilize 3 models from the most popular BERT family to launch the empirical study on 20 different datasets. We are surprised to find that a simple Multi-Null Prompting (without manually/automatically created prompts) strategy can yield very promising results on a few widely-used datasets, e.g., $86.59\%(\pm0.59)$ accuracy on the IMDB dataset, and $86.22\%(\pm2.71)$ accuracy on the Amazon dataset, which outperforms manually created prompts without engineering in achieving much better and stable performance with the accuracy of $74.06\%(\pm13.04)$, $75.54\%(\pm11.77)$ for comparison. However, we also observe some limitations of PLMs under the zero-shot setting, particularly for the language understanding tasks (e.g., GLUE).