Don fahimtar yawan hana amfani da kalmomi zai yi matukar kyau idan aka dubi yaduwar sababbi da kirkirarrun furuci iri-iri na kimanta matsayin aiki, daga kan "mai kayata makwalashe - sandwich artsit' wanda ke shirya maka abincin rana iri-iri har kan 'mai dimbin basira- genius' da ke katafaren shagon kamfanin kwamfut ana Apple, wanda yake gyara maka wayar al;farma na iPhone. Kamfanonin na'urorrin szdarwa sun shagaltu da wannan lamari, "gogaggun masu kirkire-kire' a Microsoft (kamfanin kwamfuta) da 'yan kwalisar masu wa'azi' suke a Tumblr (shafin zumuntar likon alaka na intanet) da 'Yan duba - Prophets' suke a AOL (America Online- shafin sadarwar Amurkawa).