Kiliaen Van Rensselaer (businessman)
Kiliaen Drackett Van Rensselaer (born ) is an American business executive and philanthropist. Van Rensselaer is the founder and CEO of Insurrection Media. Early life Kiliaen Drackett Van Rensselaer, the son of Alexander Van Rensselaer and Sallie Drackett, grew up in Westport, Connecticut and is descended from the Van Rensselaer family who helped found the Dutch West India Company. His elder brother, Alexander Van Rensselaer, an artist, died in 2003 at the age of 35. His parents ran gourmet food retail stores called "Hay Day," which was eventfully bought in 1999 by Sutton Place Gourmet and re-branded as Balducci's. He attended Fairfield Country Day School, an all boys school in Fairfield, Connecticut, followed by St. George's School, in Middletown, Rhode Island Van Rensselaer was an American history major at Trinity College. Career Van Rensselaer began his career holding various marketing roles including brand manager at Colgate-Palmolive and the H.J. Heinz Company, and vice president of marketing at Tickets.com, a start-up that became publicly traded B2B and B2C ticketing solutions and software provider for live events. It was under Van Rensselaer's leadership that Tickets.com formed a strategic alliance with Visa USA, rolling out integrated marketing programs that encouraged Visa cardholders to take advantage of the comprehensive offering of live events available through Tickets.com’s multi-channel distribution system. AT&T Mobility Van Rensselaer served as executive director of national marketing at AT&T Mobility (formerly known as Cingular Wireless), responsible for customer acquisition. While at AT&T Cingular Wireless, he was the primary marketing executive on the iPhone deal team that structured the original exclusive agreement directly with Steve Jobs, and he played a key role on the task force that collaborated with Apple Inc. for the record-breaking launch phase of the product. Skiff In 2008, Van Rensselaer co-founded a software and services e-reading company called Skiff that was acquired by News Corp. in 2010. The Skiff e-reading platform was acquired separately to the device itself (which remained the property of Hearst), delivering enhanced content experiences to dedicated e-readers, as well as to multipurpose devices such as smartphones and netbooks. News Corporation Van Rensselaer joined FOX from News Corporation, where he was senior vice president, marketing & partnerships for digital media. At News Corp., he helped lead strategy for digital distribution of key media properties, identified and gestated new businesses, and managed the scripted digital video entertainment venture WIGS, which launched May 2012 on YouTube that Van Rensselaer subsequently oversaw at FOX. Van Rensselaer also spearheaded negotiations with wireless carriers, mobile device OEMs and retailers for distribution agreements on behalf of many News Corp. properties, including The Wall Street Journal, Fox News, and IGN. FOX Broadcasting Company Van Rensselaer served as senior vice president, multi-platform programming at FOX Broadcasting Company, overseeing multi-platform development initiatives including multi-year deal with Andy Samberg, Akiva Schaffer and Jorma Taccone's The Lonely Island, as well as multiyear programming, marketing and distribution partnership with digital studio WIGS (now Indigenous Media), co-founded by director/producers Jon Avnet (Black Swan, Risky Business) and Rodrigo García