Nadim Sadek
Nadim Sadek (born October 1962) is a UK-resident, Irish-Egyptian marketing-entrepreneur and published author. Sadek was born to an Egyptian father (Fernando Habib Sadek 1928–2005) who worked as an epidemiologist with the World Health Organisation and Irish mother (Marie Celine Meehan from Limerick city, born 1927) who worked as a nurse then teacher. Sadek was educated and lived around the world in Ghana, Nigeria, Kenya, Malaysia, Indonesia, Barbados, Antigua and Ireland. He has an older brother (Anis, b. 1955 - retired Managing Partner of Deloitte) and sister (Elizabeth, b. 1951 - retired teacher in Angers, France). He married Sandra O’Malley (b. 1959) in 1989 and they have four children. They live in London. His working-life incorporates several start-ups as well as running global network businesses. He has combined interests in areas as diverse as psychology, market research, brand management, Artificial Intelligence, technology, Software-as-a-Service, music, food, motorcycles, whiskey, marine services and charity. He is also a published author. The initial phase of his career was in market research. This was followed by creation of the Inish Turk Beg brand, based on the values of the eponymous island, Inish Turk Beg off the west coast of Ireland. Sadek's next career phase was as Founder & CEO of brand management consultancy, TransgressiveX, based in London, which was rebranded as ProQuo AI. Sadek then founded Shimmr AI, an AI-native business producing AI-advertising to put long-tail products 'into the limelight'. Combining AI, technology, psychology, advertising, media and publishing expertise, this multi-domain technology has been first mobilised in book publishing where Sadek speaks of "helping hidden gems of human creativity sparkle in the limelight". Most recently he has written about AI in book published by Forbes Books. Career After graduating from Trinity College, Dublin, with a degree in Pure Psychology, Sadek embarked on a career in market research beginning in 1985 at Lansdowne Market Research in Dublin, before he moved to London. Sadek became a Director of Burns Research Partners, renamed Burns Sadek Research two years later, a boutique qualitative research firm. After 7 years there, he founded Sadek Wynberg Research in Kensington in 1993. SWR conducted research for the development of brands and communications for many of the world's blue-chip companies, including Unilever, Bacardi Global Brands, Kimberly-Clark, Vodafone and Sony Ericsson. The firm grew to be the largest of its kind in the UK by 2000 and the world by 2003, whereupon it was sold to WPP, becoming Sadek Wynberg Millward Brown Sadek became Global Leader of Millward Brown's Qualitative Network for the next three years before taking up the role of Worldwide Commercial & Strategy Director at Research International, a company operating in 52 countries. This concluded his market research career. Talking of ‘practising what I preach’ he then 'became a client' and created the Inish Turk Beg brand, based on the values of the eponymous island, Inish Turk Beg, off the coast of Ireland which he had purchased in 2003. He built businesses in whiskey, music, food, hospitality and a Connemara Pony stud, winning