Let Me Reintroduce Myself
"Let Me Reintroduce Myself" is a song by American singer and songwriter Gwen Stefani. Stefani wrote the song with Ross Golan and the sole producer, Luke Niccoli. It was released on December 7, 2020 by Interscope Records as the intended lead single to her fifth studio album, which was ultimately unreleased. The song's development was unexpected, as Stefani doubted herself and questioned if her fans would seek new music. Fellow No Doubt member Gabrial McNair and Gwen's brother Eric Stefani, amongst other performers, provide instrumentation. A departure from Gwen Stefani's previous country and holiday music releases, "Let Me Reintroduce Myself" is an energetic Latin-sounding reggae, ska, and pop track inspired by her early work with No Doubt. The upbeat and playful song refers to Stefani's career in the music industry, per the suggestion of Golan. Most critics gave the song positive reviews, calling it catchy and making favorable comparisons to No Doubt's releases. Commercially, "Let Me Reintroduce Myself" entered several of the airplay and digital component charts in both North America and Europe. An accompanying music video was directed by Philip Andelman and released on January 1, 2021. It features a group of Stefani clones dressed in outfits from her older music videos, upstaging the current Stefani at a video shoot. She performed the song on The Voice the same day of the digital release, followed by performances on The Tonight Show Starring Jimmy Fallon and at the Global Citizen Prize awards show. Background and release On October 20, 2020, Gwen Stefani revealed that she had been writing songs and was eager to release new music. She teased that something new would be coming "really soon", her first release since You Make It Feel Like Christmas in 2017. According to Stefani, creating music for a new studio album was completely unexpected and not in her plans. She admitted that she rarely "seek[s] new music" from her favorite artists, and initially doubted if her fans would do the same. Via her social media accounts, Stefani first announced "Let Me Reintroduce Myself" on December 4, 2020. She wrote and composed the song with Luke Niccoli and Ross Golan, the latter of whom she first met virtually during a Zoom conference. It was written and recorded in late August 2020 at the Village recording studios in Los Angeles. Stefani found herself inspired to write new music following the events of the COVID-19 pandemic and her time spent as a judge on The Voice. Regarding her decision to record a new reggae song, Stefani explained: "[Reggae] music was all about unity and anti-racism, and that was in the '70s. Then we were doing it in the '90s. And now here we are, again, in the same old mess." She felt inspired by the ongoing events of 2020 and the aftereffects of the Me Too movement to create upbeat and positive music. Stefani considered "Let Me Reintroduce Myself" to be fun and lighthearted, and described it her "a way of saying I’m back with new