Outdoor Media Association
The Outdoor Media Association (OMA) is the national industry body that represents most of Australia's Out-of-Home (OOH) media display companies and production facilities, as well as some media display asset owners. It was first incorporated in 1939. History The Outdoor Media Association operates nationally and prior to July 2005, traded as the Outdoor Advertising Association of Australia (OAAA). The association was created to; track audience measurement through MOVE; promote and endorse the Out-of-Home advertising medium through marketing initiatives; conduct research; maintain government and media relations; lobby policy and regulation; provide member services and revenue reporting. MOVE (Measurement of Outdoor Visibility and Exposure) is Australia's first national Out-of-Home (OOH) audience measurement system. MOVE is managed and administered by MOVE Pty Ltd. In 2010, Charmaine Moldrich was appointed as the CEO of the OMA and MOVE. Board of directors The OMA is governed by a board of directors that is elected by the OMA members. This is in accordance with the Constitution of the Outdoor Media Association. Members of the board in 2018 include Steve O'Connor (Chairman), CEO JCDecaux; James Warburton, CEO APN Outdoor; Mike Tyquin, CEO Adshel; Kirsty Dollisson, managing director TorchMedia; Brendon Cook, CEO oOh!media; Chris Tyquin, Joint managing director goa Billboards; John O’Neill, CEO QMS Australia and Chris Bregenhoj, Chairman MOOH Media Pty Ltd. There are three categories of OMA memberships: Media Display Members- Outdoor Media companies Non-media Display Members- Production and Installation companies Asset Owners- Property Owners Members of the OMA benefit from the lobbying and advocacy that the OMA conducts on regulatory and assessment issues. Other opportunities include participation in discussions and meetings on legislative and regulatory issues; the development of industry standards and guidelines; the development of custom research to advance the industry; The Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA) accredited audience measurement system for the Out-of-Home industry- MOVE. MOVE MOVE (Measurement of Outdoor Visibility and Exposure) is a planning and buying measurement tool which has been endorsed by the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA). Regulation The OMA works with the Advertising Standards Bureau (Australia) (ASB), the Australian Association of National Advertisers (AANA), The Communications Council, and the Media Federation of Australia (MFA). Codes The OMA members are governed by the OMA Code of Ethics, Australian Association of National Advertisers (AANA) Code of Ethics, AANA Environmental Claims in Advertising and Marketing Code, AANA Code for Advertising and Marketing Communications for Children, AANA Food and Beverages Advertising and Marketing Communications Code, AANA Quick Service Restaurant Initiative, The Alcohol Beverages Advertising Code (ABAC), The Federal Chamber of Automotive Industries Voluntary Code of Practice for Motor Vehicle Advertising, The Therapeutic Goods Advertising Code, The Weight Management Industry Code of Practice. Affiliates The OMA works closely with its International Affiliates the Outdoor Media Centre UK, the Outdoor Media Association of Canada and the Outdoor Advertising Association of America. OPEN In 2012, the Outdoor Media Association (OMA) launched OPEN, a book that represents creativity and opinion