Sew Fast Sew Easy
Sew Fast Sew Easy was a corporation based in the Garment District in New York City, that is best known for sewing classes, sewing patterns and sewing books. It was founded in 1991 by Elissa K. Meyrich, a designer in New York City's garment district for over 26 years, an instructor at Parsons School of Design, and an author and contributing writer to sewing publications. Sew Fast Sew Easy classes were part of a resurgence in traditional home economics enabled by networked technologies including Internet chat groups and digitally-adjustable patterns. The company created NYC's first Stitch and Bitch group in 1997. The company started an Internet guestbook, the Stitch and Bitch Cafe, in 1998. A controversy around rights to the phrase "Stitch and Bitch" then arose. In 2002, Sew Fast Sew Easy registered a service mark designation for "Stitch & Bitch Café." However in 1999 a knitting group calling itself "Stich ‘n Bitch had been established in the East Village by knitting book author Debbie Stoller. In 2005, many sellers on Café Press who created goods using related phrases received cease and desist letters on behalf of Sew Fast Sew Easy, who filed for a "Stitch and Bitch" trademark related to sewing goods. The website freetostitchfreetobitch.com was formed shortly after, urging crafters to boycott and protest Sew Fast Sew Easy. Stoller filed a petition to cancel Sew Fast Sew Easy's trademark application, arguing that the term had been in use previous to 1998. The two parties settled in 2008. Sew Fast Sew Easy ceased operations in December 2012. Brands marketed by Sew Fast/Sew Easy included: Sew Fast Sew Easy sewing classes, books, and patterns. Stitch & Bitch, and Stitch & Bitch Cafe sewing and knitting products. Company timeline 1991 – Opened the first Sew Fast Sew Easy classes held in a small studio in New York City. 1992 – Sew Fast Sew Easy opens a full service sewing center with knitting and crochet classes, sewing notions, patterns and machines. 1994 – New York Newsday features an article on Sew Fast Sew Easy entitled "It's SEW Soothing". 1995 – Sew Fast Sew Easy creates its first computer fit made-to-measure sewing patterns. 1996 – The New York Post features an article in which the classes by Sew Fast Sew Easy are described as being "on the cutting edge". 1997 – The New York Times publishes an article discussing Sew Fast Sew Easy's computer fit made-to-measure patterns. Burda Mode magazine labels Elissa Meyrich a "PowerFrau" (powerhouse). The New York Times features the company in an article. Sew Fast Sew Easy creates its first Stitch and Bitch Nights in New York City. 1998 – The online forum, Stitch & Bitch Café, along with the Sew Fast Sew Easy website are started. Magnetic seam guides are made to support the Stitch & Bitch Café brand and incorporated into manuals and instructions. How to be your own Designer first airs on Manhattan Neighborhood Network, Public-access television. 1999 – Sewing trade magazine, Round Bobbin, titles Sew Fast