Deseo (Paulina Rubio album)
Deseo (Desire) is the eleventh studio album by Mexican recording artist Paulina Rubio, released on September 14, 2018 through Universal Music Spain, seven years after its predecessor Brava! (2011). Rubio worked with a multitude of producers and artist on the album, including Mauricio Rengifo, Andrés Torres, Juan Magán, The Julca Brothers, Toy "Selectah" Hernández, Morat, Joey Montana, Nacho, Xabier San Martin from La Oreja de Van Gogh, Alexis & Fido and DCS. It is a pop album characterized by Latin rhythms abound with urban sounds, and lyrical themes of love and female empowerment. Five singles preceded the albums launch and were released within the span of three years starting in 2015 with "Mi Nuevo Vicio" featuring Colombian band Morat, following in 2016 with the second and third singles, "Si Te Vas" and "Me Quema", and concluding in 2018 with the fourth and fifth singles "Desire (Me Tienes Loquita)" featuring Nacho and "Suave y Sutil". The album peaked at number eighteen in the Promusicae album charts. and number thirteen in Billboard Latin Pop Albums. The album was certified gold in Chile. Background and development Since 2012—in full promotion of her final studio album with long-term, entitled Bravísima! which was a re-packaging of the singer's original studio album a year prior— Paulina Rubio was coach in different versions of the competition television series La Voz and joined the panel of third and final season of the American music competition television show The X Factor, where she replaced Britney Spears. At the end of 2013 Universal Music released Rubio's first compilation album entitled Pau Factor, containing the most successful songs of the artist of her six studio albums under the record label. Rubio first teased a new single on Valentine's Day in 2014, playing a "La Bomba"-esque song "Cuanto Te Quiero" with producers in the studio. Even though she performed it live several times, the song's release as the album lead single was cancelled for unknown reasons. A new single was released in January 2015, "Mi Nuevo Vicio", featuring Colombian group Morat, which was speculated would be the first single from Rubio's eleventh studio album. The song was a success in Spain and Latin America, specially in the first territorie, where reached number one Physical/Digital Songs, but the singer did not reveal the release of a new album. In a March 2020 interview with EFE, Rubio discussed that in these time she worked "more as a producer, businesswoman, and, above all, as a mentor [in differents music competition television show]." In December 2016, she confirmed that the new album will feature contributions by DJ Snake and Selena Gomez, stating: "My new album is like another member of the team, or the family. It will be a true warrior, has something from all genres, from banda to pop, collaborations with DJ Snake and Selena Gomez. I tried to keep a key element: that the music is danceable". Gomez representatives later denied that she worked with Rubio. Rubio then continued to release multiple singles "Si