Nedick's
Nedick's was an American chain of fast-food restaurants that originated in New York City in 1913. The name of the chain was formed from the last names of Robert T. Neely and Orville A. Dickinson, who founded the chain with the original stand in a hotel storefront of the Bartholdi Hotel at 23rd Street and Broadway in Manhattan. During the 1950s the chain expanded to the Newark, New Jersey; Albany, New York; Boston, Massachusetts, Philadelphia, Pennsylvania; Baltimore, Maryland; and Washington, D.C. areas. Originally known for making and selling a signature orange drink, Nedick's expanded its menu through the years. Coffee, doughnuts and hot dogs, with a unique mustard relish in a toasted bun, were added to the Nedick's menu. The chain became known for the orange with white decor of its locations as well as the slogans "Good food is never expensive at Nedick's" and "Always a pleasure". Following intense competition in the 1970s from national chains including McDonald's and Dunkin' Donuts, and criticism in 1981 for the quality of its concession at the Central Park Zoo, Nedick's ceased operations. An attempt was made in 2003 to revive the chain by new owners who had purchased the rights to use the Nedick's name. Three locations were opened in New York City during 2003 but were closed after operating for a number of years. An article in The New York Times once referred to the Nedick's chain as "The Starbucks of New York". History The Nedick's chain was founded by Robert T. Neely, a real estate investor, and Orville A. Dickinson, who operated a store in the Bartholdi Hotel located at 23rd Street and Broadway, in 1913. The original Nedick's stand opened in a hotel storefront at the Bartholdi Hotel. Nedick's business plan was modeled after an Atlantic City juice stand named Clements. Growing from one location they expanded to 13 locations by 1917. In 1924 it was reported that the Nedick's Corporation had signed a 21-year lease, at an aggregate cost of $1,000,000, for three locations on Coney Island with one located on the Coney Island Boardwalk. By 1927 Nedick's had expanded to 135 locations and reported serving 25,000,000 customers annually with a gross profit of $2,500,000. Two-thirds of Nedick's sales were from their orange drink and in 1928 plans were made to operate a bottling plant for this beverage. In later years Nedick's orange drink was advertised for sale at a large number of retail outlets. Hot lunches were added to the Nedick's menu beginning in 1930. The Great Depression took a toll on the Nedick's chain and by 1934 only 40 locations remained. Robert Neely, the sole remaining owner, lost control of the company when a group of investors purchased the assets of Nedick's, at auction, for $48,000 on April 11, 1934. The new owners of Nedick's worked aggressively to rebuild the brand and began using radio advertising that touted the health benefits of vitamin B1 that was being added to the traditional Nedick's orange drink. Some of