Encouraging the preparation of promotion and information campaigns for the marketing of European audiovisual works, and funding the costs that European audiovisual producers involved in such activities incur, are essential measures to improve competitiveness with other markets that invest three times more in promoting their works than in producing them.
Encouraging the preparation of promotion and information campaigns for the marketing of European audiovisual works, and funding the costs that European audiovisual producers involved in such activitiesincur, are essential measures to improve competitiveness with other markets that invest three times more in promoting their works than in producing them.