Studies show that consumers tend to rely more on labels such as "reduces cholesterol", "low fat", "rich in calcium", "high fibre", "fat free", "light" than the nutritional analysis tables on the packs.
Kopā ar Padomi tas izstrādāja regulu, kas nosaka, kādos gadījumos ražotāji drīkstēs apgalvot, ka, piemēram, produkts ir "ar zemu tauku saturu" vai "samazina holesterīna līmeni".