In accordance with the subsidiarity principle and the rules of Community law, particularly the competition rules, support given to audiovisual services must take account of considerations of a cultural and social nature, which render the application of the provisions of this Directive inadequate.
Ievērojot subsidiaritātes principu un Kopienas tiesību noteikumus, īpaši konkurences noteikumus, audiovizuālo pakalpojumu pamatprincipiem jāņem vērā kultūras un sociālajā ziņā svarīgi apsvērumi, kuri šī direktīvas piemērošanu padara neadekvātu.