Among others, a web TV fits much more readily with the direction of technology, in particular, the convergence of computer and television technologies and the rapid spread of broadband; it is oriented to the user's convenience rather than the broadcaster's, offering the viewer a wide choice of material to watch at the time and place of his or her choosing; and it is much more cost-effective.
Līgumus ar šiem uzņēmumiem Parlaments parakstīja attiecīgi 2006. gada decembrī un 2007. gada jūlijā, proti, ar Apvienotajā Karalistē reģistrēto uzņēmumu TwoFour Digital par interneta platformas izveidi un ar Beļģijā reģistrēto uzņēmumu Mostra par saturu.