In accordance with the principle of proportionality, and in order to permit the effective application of the protections contained in it, this Regulation takes as a benchmark the average consumer, who is reasonably well-informed and reasonably observant and circumspect, and taking account social, cultural and linguistic factors, as interpreted by the Court of Justice but also contains provisions aimed at preventing the exploitation of consumers whose characteristics make them particularly vulnerable to misleading claims.
In accordance with the principle of proportionality, and in order to permit the effective application of the protections contained in it, this Regulation takes as a benchmark the average consumer, who is reasonably well-informed and reasonably observant and circumspect, and taking account social, cultural and linguistic factors, as interpreted by the Court of Justice but also contains provisions aimed at preventing the exploitation of consumers whose characteristics make them particularly vulnerable to misleading claims.