Notes the role of advertising in the funding of certain general-interest TV channels and its effect on programming; notes that despite this there remain in some countries serious shortcomings in the application of articles governing supervision of the duration of advertising, making it difficult to maintain a clear distinction between advertising and the content of the actual broadcast thereby detracting from the cultural integrity of the works;
27. atzīmē reklāmas lomu dažu vispārēju televīziju finansēšanā un tās ietekmi uz programmu struktūru; atzīmē, ka, neskatoties uz to pantu piemērošanu, kuri attiecas uz reklāmu raidlaika kontroli, dažās valstīs joprojām ir lielas problēmas strikti nodalīt reklāmu no raidījumu satura, kas kaitē darbu kultūras vērtībai;