Even where they are allowed, however, the content and the scheduling programmes that feature product placement should, say MEPs, never affect "the responsibility and editorial independence" of the broadcaster; nor should they "directly encourage the purchase or rental of goods or services" or give "undue prominence to the product in question".
Pat tad, ja izvietošana atļauta, nedrīkst rasties iespaids, ka raidījums vai tā dalībnieki to atbalsta, un produktu nedrīkst pārmērīgi izcelt.