For all that is in the Olam Hazeh, the ta'avah  lust  of the basar and the ta'avah of the eyes and the gaa'vah  pride  in the chashivut  prominence  of what one has in this life, one's vital possessions, all this is not of HaAv but is of the Olam Hazeh. [Bereshis 3:6; Mishle 27:20]