{"document_url": "https://en.wikipedia.org/wiki/IFTTT"}
Web-based service
IFTTT (/ɪft/, an acronym of If This Then That) is a private commercial company founded in 2011 that runs online digital automation platforms which it offers as a service. Their platforms provide a visual interface for making cross-platform if statements to its users, which, as of 2020[update], numbered 18 million people.

IFTTT has partnerships with different providers of everyday services as well as using public APIs to integrate them with each other through its platform. They supply event notifications to IFTTT and execute commands that implement the responses.

History

On December 14, 2010, Linden Tibbets, the co-founder of IFTTT, posted a blog post titled “ifttt the beginning...” on the IFTTT website, announcing the new project. The first IFTTT applications were designed and developed by Linden with co-founders Jesse Tane and Alexander Tibbets. The product was officially launched on September 7, 2011.

By April 2012, users had created one million tasks. In June 2012, the service entered the Internet of Things space by integrating with Belkin Wemo devices, allowing applets to interact with the physical world. In July 2013, IFTTT released an iPhone app and later released a version for iPad and iPod touch. An Android version was launched in July 2014. By the end of 2014, the IFTTT business was valued at approximately US$170 million.

On February 19, 2015, IFTTT launched three new applications: Do Button (that triggers an action when it is pressed), Do Camera (which automatically uploads an image to services such as Facebook, Twitter, and Dropbox), and Do Notes (which uploads text to services). In November 2016, the four apps were merged. By December 2016, the company announced a partnership with JotForm to integrate an applet to create actions in other applications.

Part of IFTTT's revenue comes from "IFTTT Platform" partners, who pay to have their products connected to the service.

On September 10, 2020, the service switched to a limited freemium model with a subscription-based version known as "IFTTT Pro", which allows services to use conditional statements and query data for more complex tasks. At the same time, all existing users were limited to three custom applets, being required to subscribe to Pro in order to remove this limitation. This decision generated criticism from IFTTT's community of users.

Features

Overview
IFTTT employs the following concepts:

Usage examples

Reception and impact

IFTTT was featured on TIME Magazine’s 50 Best Websites 2012 list. Microsoft developed a similar product called Microsoft Flow (later renamed Microsoft Power Automate).