The Storr, a geological feature of the landscape in Trotternish, Skye, was used for creating scenes in the new movie directed by Steven Spielberg.
Tourism body VisitBritain has promoted The Storr in its new campaign called Oh My Giant Britain (OMGB).
It also features the film's locations in England.
Images of actress Ruby Barnhill, who plays lead character Sophie in the film, at The Storr, Big Ben in London and the Angel of the North near Gateshead have been released on social media.
The BFG launches in the US on 1 July and in the UK on 22 July.
Skye is a favourite with film-makers and provided backdrops for Stardust, which starred Michelle Pfieffer, big budget sci-fi Prometheus and also Snow White and the Huntsman, Keanu Reeves' film 47 Ronin and the latest film adaption of Macbeth.
Last month it emerged that the production team behind The BFG were helped by Highland's Council's small tourism and film unit with its inquiries about locations on Skye.

The average rent stands at Â£774 in England and Wales, according to data from Your Move and Reeds Rains.
It said that rental costs had risen by 0.8% in April compared with March.
Adrian Gill, LSL director, said: "Momentum is fuelled by a fundamental shortage of housing and given oxygen by renewed wage growth."
The latest official figures from the Office for National Statistics (ONS) suggested that the cost of renting a home from a private landlord in Britain rose by 2.1% in the year to the end of March.
Campbell Robb, chief executive of housing charity Shelter, said: "Our housing shortage has been decades in the making, and only bold and immediate action can fix it.
"No matter how hard they work or save, an entire generation is being forced to watch their dreams of a stable future slip through their fingers, stuck in properties where rents eat up their salaries and short term contracts leave them with no stability at all."
Visits to the Isle of Skye could be boosted by a tourism campaign based on the film adaption of Roald Dahl's story The Big Friendly Giant.
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The cost of renting a home rose by 4.6% in the year to the end of April, the fastest rise since November 2010, property group LSL has said.