Traditionally it's always been much less good at keeping secrets.
Journalists have a natural inclination toward gossip.
So, it was highly unusual that BBC bosses had managed to keep the launch of a whole new BBC Scotland channel entirely secret until it was announced to staff on Wednesday morning.
Staff, viewers and politicians were expecting to be told that plans for a "Scottish Six" had been shelved.
No one knew that there would be an hour-long news programme with Scottish, UK and world news at 9pm instead.
Already there has been a widespread welcome for the idea of a new channel, new programmes and most importantly new money to make those programmes.
The announcement of new nightly news programme at 9pm does mean that the idea of a "Scottish Six" is now dead.
So people who had been campaigning for that will be frustrated.
Already the First Minster Nicola Sturgeon has said there is lots to welcome in this announcement but that it doesn't deliver everything she wanted.
Saying it's disappointing that there is no Scottish Six - but "progress and hopefully sign of new thinking".
Another SNP politician told me that the decision not to put a Scottish news hour on BBC One looks "entirely political".
Saying that viewers accustomed to getting their news at tea time may not immediately develop the habit of watching a digital channel at 9pm.
But for those who wanted a news programme reflecting the world from a Scottish perspective, produced and presented from Scotland - the BBC is now delivering what they asked for.
The Scottish Six is dead. Long live the Scottish Nine.

Strachan would not be drawn on his future following last week's 3-0 defeat by England.
The Scots are second bottom of their World Cup qualifying group on four points after four games.
"I'd be amazed if he doesn't," said Motherwell boss McGhee when asked about Strachan continuing in the role.
"I think in terms of the performance he got the best out of the players, so I think he's entitled to move on to the next games and see if we can improve on the results."
Scotland next play Slovenia at home in March before the return meeting with England at Hampden in June.
Double-headers against Lithuania and Malta and then Slovakia and Slovenia later in 2017 complete the qualifying campaign.
Group winners progress to the 2018 finals in Russia while the eight best runners-up from the nine European sections will play-off for four further qualification spots.
Group F started positively for Scotland with a 5-1 win away to Malta but only a late goal prevented defeat at home by Lithuania and Slovakia then humbled the Scots 3-0 in Bratislava before a repeat scoreline at Wembley.
"Everyone has their opinions and they're entitled to those opinions," said McGhee.
"Whatever anyone else says, we'll just keep doing what we're doing until someone takes the keys off of us.
"If people look at it objectively and properly and see that players are doing their best but we fall short because we're either not good enough or have a bit of bad luck then I think we're entitled to say, 'okay let's keep going because we're still getting the best out of the players that we can get'."
The BBC is very experienced at broadcasting news to as many people as possible.
[NEXT_CONCEPT]
Scotland assistant manager Mark McGhee insists he would be surprised if Gordon Strachan did not carry on as national coach.