Snapchat confirmed the figure following a report in the Financial Times.
Last week, Facebook said it was now registering eight billion views a day of video material posted on its social media network.
However, different platforms do not use the same criteria when counting views - Facebook counts videos viewed for three seconds or longer.
YouTube only charges advertisers if a video is viewed for 30 seconds, and while Snapchat does not say how long a video must play in order to count, a recent report said advertisers were being charged even if their ad was viewed for less than one second.
According to Snapchat, more than 60% of 13- to 34 year-old smartphone owners in the US use the service, which is available only on mobile platforms.
Chief executive Evan Spiegel told Bloomberg in May that videos had reached two billion hits per day.
In 2013, Snapchat turned down a $3bn (Â£2bn) acquisition offer from Facebook, according to the Wall Street Journal.

Severnside Provisions, of Leeway Industrial Estate, was also ordered to pay £400,000 at the city's crown court on Friday.
Directors Anthony O'Sullivan, 47, and Martin Lincoln, 46, were given 24-week terms after admitting 12 offences.
An investigation was launched in December 2013.
In a statement, Newport city council said the pair were warned in 2010 that their company was not permitted to carry out turkey processing.
However, it said records showed that large quantities of meat was sold by Severnside Provisions in 2011, 2012 and 2013.
After an investigation started, environmental health officers found large quantities of turkey defrosting outside in dirty water and being processed in a garage in "unhygienic conditions".
Items seized were destroyed but the Food Standards Agency launched a national recall after finding turkeys had already been sold to butchers' shops and restaurants.
The council said O'Sullivan and Lincoln had admitted 12 food hygiene offences, including that they sold food that was unsafe and failed to keep equipment clean.
As well as being jailed, the two directors were ordered to pay a confiscation award of £271,815 under the Proceeds of Crime Act and council costs of £35,185.
The company was also fined £100,000.
Newport councillor Bob Poole said: "This company was putting people's health at serious risk for the sake of profit."
The number of videos viewed every day on messaging app Snapchat has tripled since May this year to six billion.
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Turkey processing firm bosses have been jailed after leaving large amounts of meat defrosting in dirty water before selling it, Newport council has said.