That's how one financier described Dominic Chappell's plans for acquiring and reviving BHS to MPs today.
Andrew Frangos of Cornhill Capital was approached by the three-time bankrupt Chappell to raise money secured against property to use as working capital - the money you need for day to day running of a company.
Mr Frangos said that BHS was not the limit of his ambitions and that Chappell had plans to one day buy Arcadia - the parent company run by Sir Philip Green. Ultimately, Chappell didn't use Cornhill Capital and the two of them are in dispute over unpaid bills.
He was joined in the commons by representatives from accountants Grant Thornton and lawyers Olswang to explain their involvement as advisers to Mr Chappell.
Both made extensive use of client confidentiality protection but several important themes emerged.
Retail Acquisitions Limited did not delve very deeply into the pension problems. Meetings between Chappell and the Chris Martin, chair of the BHS pension scheme, totalled less than half an hour and Grant Thornton's Mark Byers said he was denied the usual access to the pension trustees and their advisors.
On the bigger picture, MPs asked what the professional advisers made of this "punt". Why did they believe that a retail novice with a chequered financial background could succeed in turning BHS around when a feted retail tycoon had failed? We got two interesting answers.
First, a central part of the turnaround plan involved getting the landlords for the 164 stores to agree to reduce the rent. Mark Byers, from Grant Thornton said it would be difficult to have that negotiation, for BHS essentially to plead poverty, as long as BHS was part of the bigger Arcadia group.
Second, it wasn't their job.
So far there is no smoking gun. What is emerging from these sessions is that lots of professional firms were tasked with making sure small bits of the deal ticked a number of boxes. No one, it seems, was there to look Mr Chappell in the eye and judge whether he had the ability, or even the intention, of making BHS work.
MPs will no doubt suggest that role fell to Sir Philip Green himself as the seller. He appears before the committees on 8 June.

Shepherd Murombedzi caught the hosts cold to play in Harry White and the former Barnsley forward made no mistake to fire Solihull in front after nine minutes.
White could have made it comfortable for Solihull just before the break, but he was unable to hit the target after George Carline's neat flick put him through.
Bromley were left frustrated as Brandon Hanlan and Mark Goldberg squandered decent chances.
And Solihull were left clinging on when debutant Daniel Udoh picked up two yellow cards to be sent off with five minutes remaining - just eight minutes after coming off the bench.
Report supplied by the Press Association
Match ends, Bromley 0, Solihull Moors 1.
Second Half ends, Bromley 0, Solihull Moors 1.
Joe Anderson (Bromley) is shown the yellow card for a bad foul.
Jack Byrne (Solihull Moors) is shown the yellow card for a bad foul.
Liam Daly (Solihull Moors) is shown the yellow card for a bad foul.
Substitution, Bromley. Bradley Goldberg replaces Blair Turgott.
Oladapo Afolayan (Solihull Moors) is shown the yellow card for a bad foul.
Substitution, Bromley. Jordan Wynter replaces Lee Minshull.
George Carline (Solihull Moors) is shown the yellow card for a bad foul.
Jordan Higgs (Bromley) is shown the yellow card.
Substitution, Solihull Moors. Oladapo Afolayan replaces Regan Charles-Cook.
Substitution, Bromley. Louis Dennis replaces Connor Dymond.
Second Half begins Bromley 0, Solihull Moors 1.
First Half ends, Bromley 0, Solihull Moors 1.
Goal!  Bromley 0, Solihull Moors 1. Harry White (Solihull Moors).
First Half begins.
Lineups are announced and players are warming up.
"A bit of a punt" - the BHS business plan.
[NEXT_CONCEPT]
Solihull held on to claim a narrow victory over Bromley despite being reduced to 10 men late on.