Ego (magazine)
Ego Magazine was an online magazine geared towards the Desi [South Asian] diaspora. It published articles on culture, fashion, design, travel & entertainment. It also had sections on economic & political issues, technology and translations of Urdu and Hindi poetry. A highly popular online magazine, it was read by over 35,000 regular readers a month from over 55 countries when it started in 2003 and was particularly popular in the United States, Canada, Britain and Australia. EGO Magazine [Dec 2003 - Sep 2011] was founded by Ayesha Khanna and headquartered in Manhattan, New York. 