Sony India
Sony India Pvt. Ltd., is the Indian subsidiary of Japan's Sony Corporation, based in New Delhi. Sony's principal Indian businesses include marketing, sales and after-sales service of electronic products & software exports. In India, Sony has its footprint across all major cities and towns in the country through a distribution network of over 20,000 dealers and distributors, 300 exclusive Sony outlets and 25 direct branch locations. Moreover, Sony's 19 sales branches cover a total of 450 cities. It has also developed a network of 270 Sony Center and established 30 warehouses across the country to manage its supply chain effectively. Sony India Software Centre

Sony currently has global software development facilities in the United States, Europe, Japan, China and India. Among these, Sony India Software Centre (SISC), located in Bengaluru—India’s Silicon Valley—has expanded notably in recent years. Established in 1997, SISC serves as a development base for software used in a wide range of products manufactured by Sony Group companies around the world and as the Group’s global offshore IT centre. With the role of software taking on ever-greater importance in this digitized age, SISC is rapidly augmenting its team of engineers. In fiscal year 2010, ended 31 March 2011, SISC had approximately 1,000 engineers on staff. Their work contributed to efforts of the entire Sony Group to advance state-of-the-art 3D technologies, as well as to the development of new products, including Sony Internet TV, Sony Tablet and Android based mobile phones and other devices. As the Group’s strategic offshore IT centre, they worked together with Sony Group companies with the aim of reinforcing the Group’s operating foundation. In early 2012, Sony Corp restructured its India business by creating two separate units, one for undertaking sales and marketing operations, headquartered at New Delhi and the other for focusing on software and product development based in Bengaluru. As a result, Sony India Software Centre Pvt. Ltd. was de-merged from Sony India Pvt. Ltd. as a separate entity aiming at more effective operations. Notes and references

