Venkatesh Shankar
Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Professor of Marketing, Ford Chair in Marketing & E-Commerce at Mays Business School, Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy  and the author of Shopper Marketing. Shankar is widely cited in Marketing Strategy, Digital Strategy, International Marketing, Innovation, New Product Management, Pricing, Retailing and Branding. The Shankar-Spiegel Award  is named in his honor. Education
Shankar received his bachelor's degree in Engineering from Indian Institute of Technology Kharagpur in 1984, and he completed his MBA at the Indian Institute of Management Calcutta in 1986. He received his Ph.D. in Marketing at the Kellogg School of Management in Northwestern University in 1995. Career
Shankar started his academic career at the Robert H. Smith School of Business at University of Maryland, where he served as co-director, Quality Enhancement Systems and Teams (QUEST) Program from 1998 to 2000 and as an associate professor from 2000 to 2004. He was Visiting Scholar at Sloan School of Management, Massachusetts Institute of Technology from 2001 to 2002. In 2004, he joined the Mays Business School at Texas A&M University as a professor and Coleman Chair in Marketing. During his time at Mays Business School, Shankar has served as Marketing PhD Program Director from 2006-to 2012. Shankar was Academic Trustee of Marketing Science Institute from 2007 to 2013. He was a Visiting Scholar at the Graduate School of Business, Stanford University during 2017. Shankar is currently Ford Chair in Marketing & E-commerce, Mays Business School at Texas A&M University. Shankar has consulted with organisations such as Allstate, Capgemini Ernst & Young, Colgate Palmolive, Deloitte, GlaxoSmithKline, Hewlett Packard, HSBC, Humana, IBM, Intel, Lockheed Martin, Lucent Technologies, Marriott International, Medtronic, Microsoft, Northrop Grumman, PepsiCo, Philips, and Volvo. 