User Interface: Hmm hmm hmm.Project Manager: {vocalsound} Are we {disfmarker} we're not allowed to dim the lights so people can see that a bit betterUser Interface: Yeah.Project Manager: Okay, that's fine. Am I supposed to be standing up there Okay.Marketing: So we've got both of these clipped on She gonna answer me or notProject Manager: Yeah, I've got {disfmarker} {vocalsound}Marketing: Right, both of them, okay.Project Manager: Yes.Marketing: God.Project Manager: {vocalsound}Marketing: Jesus, it's gonna fall off {gap}.User Interface: Okay. Yep, yep. {vocalsound} Okay. Tu tu tu tuProject Manager: Okay. {vocalsound} Hello everybody.User Interface: Hi, good morning.Project Manager: Um I'm Sarah, the Project Manager and this is our first meeting, surprisingly enough. Okay, this is our agenda, um {vocalsound} we will do some stuff, get to know each other a bit better to feel more comfortable with each other. Um then we'll go do tool training, talk about the project plan, discuss our own ideas and everything um and we've got twenty five minutes to do that, as far as I can understand. Now, we're developing a remote control which you probably already know. Um, we want it to be original, something that's uh {disfmarker} people haven't thought of, that's not out in the shops, um, trendy, appealing to a wide market, but you know, not a hunk of metal, and user-friendly, grannies to kids, maybe even pooches should be able to use it. Okay, um, first is the functional design, um this is where we all go off and do our individual work, um what needs need to be fulfilled by the product, um what effects the product has to have and how it's actually going to do that. Um, conceptual design, what we're thinking, how it's gonna go and then the detailed design, how we're actually gonna put it into practice and make it work.User Interface:'Kay.Project Manager: Okay, right. We're gonna practice with the pens and draw our favourite animal on the white board, I'll go first, and um sum up the characteristics of that animal.User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: So {disfmarker}User Interface: Oops.Project Manager: Okay, I'll leave space for everyone else. Um {disfmarker} What's missing We're running out of blue. Okay. I'm not gonna ask you to guess, I'm going to tell you that's supposed to be a tiger.User Interface: Mm.Project Manager: And I see them as majestic, and independent, and proud.User Interface: Oh sorry. Mm-hmm.Project Manager: Now, who would like to go nextUser Interface: Yeah, me.Project Manager:'Kay.Marketing: {vocalsound}User Interface: {gap} Cat. Where did this come fromProject Manager: Is that your lapel thenUser Interface: Uh, yep.Project Manager: There you go.User Interface: Thank you. Uh, maybe you can guess what I'm trying to makeMarketing: A kind of dogProject Manager: {vocalsound}User Interface: Yep. It's actually sitting, so {vocalsound}Industrial Designer: {vocalsound} It's sitting down.Marketing: SorryUser Interface: it's sitting, it's not standing.Marketing: Uh.User Interface: Okay, I see it as one thing it's very supportive. It's your best friend and your {disfmarker} you can talk to a dog, it can be your best friend, it doesn't discriminate between you, based on what you are. Second it's loyal and third thing it's got intuition. {gap} dogs can som sometimes can make out between a thief and a personMarketing: Mm-hmm.User Interface: so basically these are the three unique features I think belong to a dog.Project Manager: Okay, thank you.User Interface: Thank you.Industrial Designer: Yeah I'll have a go.User Interface: Okay. Sorry.Industrial Designer: Thanks.Marketing: Please, please leave me a space at the bottom, I'm little,Project Manager: {vocalsound}Industrial Designer: Alright, okay.Marketing: you can get to the top, with standing on a chair.Industrial Designer: Well since you guys have chosen the ones I wanted to do, I'll have to have to go for something a bit random.User Interface: {vocalsound} Does it look like a dog actuallyProject Manager: {vocalsound} Okay.Industrial Designer: And also, my drawing skill isn't that great so, yeah.Project Manager: Well, as you can see, the quality of the work today is um {disfmarker}Marketing: {vocalsound}User Interface: Mm.Marketing: I think it's outstandingly good. {vocalsound}Project Manager: {gap} {vocalsound}Industrial Designer: Okay, now I'm gonna have to change what is was originally gonna beProject Manager: {vocalsound}Industrial Designer: because that looks like a beak now, so. {vocalsound} Yeah, it can be a crocodile, it can be a crocodile.Marketing: CrocodileProject Manager: Gonna be a bird. Is it gonna be {disfmarker}Marketing: {vocalsound}User Interface: {vocalsound}Industrial Designer: {vocalsound} Well it was it was an {disfmarker} at first {disfmarker}Project Manager: {vocalsound} it's gonna be a bird.Industrial Designer: firstly it was an attempt at a T_ Rex and then it sort of changed into a pelicanMarketing: OIndustrial Designer: but it can be a crocodile now actually {vocalsound}.Project Manager: {vocalsound}Marketing: {vocalsound}Project Manager: {vocalsound} That's lovely.Industrial Designer: Yeah and uh I'll have to think on the spot of uh things that it is. UmMarketing: Beauti that's {disfmarker}Industrial Designer: uh scary, uh strong, yeah that's about it I think {vocalsound}.Project Manager: Okay {vocalsound} it's fine.Marketing: {vocalsound} Okay. Um, I'm very impressed with your artistic skills,Industrial Designer: Uh uh {disfmarker}Marketing: mine's {disfmarker} are dreadful. Oops this is now coming apart, let me just put the top in.Industrial Designer: Wo {vocalsound}Marketing: I hope that clicks in, I'll just {disfmarker} I'll hold it on, okay.Project Manager: {vocalsound}Industrial Designer: {vocalsound}Marketing: Oops, oh dear, what happened thereProject Manager: Technical help.Industrial Designer: Hmm.Marketing: Hopefully that'll stay on, two-handed version.Industrial Designer: Okay.Marketing: Okay, uh {disfmarker} Again this is off the top of my head, I was gonna do a big cat too, um.Industrial Designer: Uh {disfmarker}Project Manager: Hmm.Marketing: Oh dear, it doesn't look what like what I want it to be {vocalsound}.Industrial Designer: S Uh {disfmarker}Marketing: Uh.Industrial Designer: {gap}Marketing: It's not a vampire bat honestly {vocalsound}.Project Manager: {vocalsound} Okay, yeah.Marketing: Uh and somewhere there's a body behind.Industrial Designer: Okay, some sort of bird {vocalsound}Marketing: That's my dreadful {disfmarker} that's the worst yet, that's {disfmarker} it's meant to be an eagle {vocalsound}Project Manager: A seaguUser Interface: Eagle, okay.Project Manager: right,Industrial Designer: Ah eagle, right okay.Project Manager: not a seagull {vocalsound}.Marketing: you can tell it's a flying animal {vocalsound} could have been a seagull, I never thought of a seagull. An eagle, um again I'm thinking on my feet goodness. I suppose they're all so independent, I'd put that one down again. {vocalsound} Da dum um.Industrial Designer: They're good at golf.Marketing: Indepen independent, right, did you say they're good at golfProject Manager: {vocalsound} Eagle.Industrial Designer: Yeah, no yeah,Marketing: Are theyIndustrial Designer: an eagle.Marketing: Oh. Oh right, okay,Project Manager: {vocalsound}Marketing: I'm not good at golf.Industrial Designer: {gap} {vocalsound}Marketing: I'd say they're quite free-spirited, flying around everywhere, doing their own thing. And uh, birds of prey aren't they,Project Manager: Mm-hmm.Marketing: oh dear, intrepid. I'll put that, intrepid.Project Manager: {vocalsound}Marketing: There we go,Project Manager: That's lovely.Marketing: hope that pen's gonna be okay.Project Manager: {vocalsound}Marketing: Whoops.Industrial Designer: {vocalsound}Project Manager: Okay. That was fun, right. Um finance-wise, we've got a selling price at twenty five Euros, which I don't actually know what that is in Pounds, at all. Any ideasIndustrial Designer: It's about {disfmarker}User Interface: One point four or something like that.Industrial Designer: mm, mm yeah.Marketing: Seventeen.User Interface: One point four Euro would make a Pound or something like that.Industrial Designer: Yeah, yeah, something like that,User Interface: Yeah.Industrial Designer: so that {disfmarker}Project Manager: D fifteenIndustrial Designer: yeah about seventeen, seventeen Pounds, something like that.Project Manager: Seventeen.Marketing: Seventeen Pounds.Project Manager: Okay, that's expensive.Marketing: Should we be making notes of this We can just refer to this later can't weProject Manager: I think so, I think so,Industrial Designer: But {disfmarker}Project Manager: I'll be able to um pull it up,Marketing: Yeah, okay.Project Manager: or I could put it in the shared folder or something.Industrial Designer: Havi having said that though, if you wanna get one of those {disfmarker} the the ones on the market at the moment they're s they're about twenty pounds anyway.Marketing: Okay.Industrial Designer: So, it'd still be {disfmarker}Project Manager: ReallyMarketing: Right.Industrial Designer: yeah, we had to buy one {vocalsound}.Marketing: SoProject Manager: Mm. I think {disfmarker}Marketing: so I suppose later it depends if we want to undercut the price, we d or or is it going to make our product look a cheapie-cheapie optionProject Manager: Yeah, um production cost's at twelve fifty, soIndustrial Designer: Hmm.User Interface: Okay, pretty huge margin.Project Manager: half of the selling price is taken up by building it.Industrial Designer: Yeah.Marketing: Mm.Project Manager: Um, and profit aim is fifty million Euros,Marketing: Mm-hmm.Project Manager: which is uh {disfmarker}Marketing: In our first yearProject Manager: Yi yes, um yeah, I presume so. Um {disfmarker}Marketing: Mm-hmm.User Interface: So then {disfmarker}Marketing: You've got market range international and you did say earlier it's got to be a {disfmarker} um accessible and usable by sort of all age groupsProject Manager: Mm-hmm.Marketing: just t we're not focusing on business market, any particular thing, it's everyoneProject Manager: No, yeah.Marketing: {disfmarker} user-friendly to everyone. Okay.Project Manager: So {disfmarker}Marketing: Big target group {vocalsound}.Project Manager: yes, yes, I don't think we have to {disfmarker} I don't think it's a case of worrying about different languages and things like that, um making that a key point,Marketing: No.Project Manager: just that it's going to be in the international market like Australia, America, things like that.Marketing: Mm.Project Manager: Okay. What are your experiences with remote controls I mean I've got {disfmarker} we got um {disfmarker} we had three videos, a T_V_ and a sort of amp thing all set upUser Interface: Mm-hmm.Project Manager: so we got one of the universal remote controls, um that you programme each of your things into,Industrial Designer: Yeah.User Interface: Yeah,Industrial Designer: Yeah.Marketing: Alright.User Interface: that cProject Manager: but that kept losing the signals so we'd have to re-programme it every now and again. I think it was quite a cheapie as well, so that might have had something to do with it,Industrial Designer: Yeah uh.Marketing: Mm-hmm.Project Manager: but that was quite good, the fact that you could {disfmarker} You didn't have six remote controls sitting in front of you.Industrial Designer: Use all the ones at the same time.Marketing: Right.User Interface: Okay, you wanna integrate everything into one like {disfmarker}Industrial Designer: Yeah,User Interface: Okay.Marketing: Mm-hmm.Industrial Designer:'cause you {disfmarker}Marketing: My experience has only been being given the remote control with the object I buy, not doing any tampering with it and programming, using it to programme T_V_ and uh uh videos and things. But basically on, off, volume up and down, channel one, two, th that basic functions,Project Manager: Mm.Marketing: I don't think I could go any further with it than that, so, I suppose it's got to be something usable by someone like me as well.Project Manager: Yeah, the main {disfmarker} that's the main stuff anyway, I meanMarketing: Mm-hmm.Project Manager: {disfmarker} and you don't want to {disfmarker} I hate I hate looking at a control and seeing a million tiny little buttons with tiny little words saying what they all doMarketing: Mm.Project Manager: and just sitting there searching for the teletext button or something like that.Industrial Designer: Yeah.Marketing: Mm. And symbols that you don't necessarily understand,Project Manager: Yeah.Marketing: symbols you're meant to understand that you don't.User Interface: So simplification of symbols you could think of.Project Manager: {vocalsound} Um. When they're {disfmarker} when you've got the main things on the front of it and a section opens up or something to the other functions where you can do sound or options kind of recording, things like that inside it.Marketing: Oh yeah. Mm-hmm.Project Manager:'Cause it doesn't make {disfmarker} when you pick it up it doesn't make it really complicated to look at,Marketing: Mm.Project Manager: it's obvious what you're doing, um.Marketing: Mm-hmm.Industrial Designer: Mm.Marketing: Actually that just raises a point, I wonder what our design people think, but you know on a mobile phone, you can press a key and it gives you a menu, it's got a menu display,User Interface: Mm-hmm. Menu, alright.Marketing: I wonder if incorporating that into the design of a remote control might be useful,Industrial Designer: Yeah.User Interface: Uh uh {disfmarker}Marketing: so you've got a little L_C_D_ display.User Interface: Right, I was thinking on the same lines you, instead of having too many b buttons and make it complicated for the user, may h maybe have an L_C_D_ di display or something like that, like a mobile, yeah and with menus.Marketing: With menus, yeah, yeah.User Interface: And if it's s somewhat similar to what you have on mobile phone, people might find it easier to browse and navigate also maybe.Marketing: Yeah.Project Manager: What about the older generation What about granny and grandadsUser Interface: {vocalsound} You mean to save it lesser number.Project Manager: Um, my grandad can answer his mobile phone, but he couldn't even dream of texting or something like that.Industrial Designer: Yeah.Marketing: Mm-hmm. Mm-hmm. Can he programme his remote control or is it basic with that tooUser Interface: Right.Project Manager: I don't think they tape things,Industrial Designer: Yeah, my grandad's actually better than me at using teletext, so {vocalsound}Project Manager: I don't think they use {disfmarker}Marketing: Right. Right. So that's a problem regardless of of any design modifications you you come up with,Industrial Designer: Yeah.Marketing: that's gonna be a problem anyway with the older generation perhaps,Project Manager: Mm, yeah, the age gap.Industrial Designer: Yeah, what it just needs to be {disfmarker} as long as it's sort of self-intuitive and you can can work out what everything's doing,'cause I mean, menus on sort of new phones now they've sort of got all these pictures and stuff which makes it fairly obvious what you're trying to do.Project Manager: Mm.User Interface: Mm-hmm.Project Manager: I don't know, I dIndustrial Designer: But I don't know how {disfmarker}Project Manager: I don't like the, you know the new phones that have kind of got a Windows-based running system.Industrial Designer: Oh yeah.Marketing: Mm-hmm.Project Manager: I find it really confusing, I kept getting lost {vocalsound} in the phone, I di I've not got a new one but uh my friend got a new oneMarketing: Right.Project Manager: and I was trying to do things with it and I just kept getting lost, but that's just me.Industrial Designer: Yeah, I don't I don't know how for twenty fi, or twelve Euros fifty how much of a excellent screen you could get,Marketing: {vocalsound}Project Manager: Yeah.Industrial Designer: you'd you'd have to sort of keep it down to a black and white L_C_D_ thing anyway, I'd assume.Marketing: Mm-hmm. Is it possible that that for the older generation you could have like an extra button that you press for large print like you do in large print booksUser Interface: Okay.Project Manager: Teletext has got that option as well.Marketing: Obviously it displays less on the screen, it displays less on the screen but as long as they can read it that's the main thing.Project Manager: Yeah. Or what about kind of a dual function In that you've got the basic buttons just for your play, volume, programme thingsMarketing: Mm-hmm.Project Manager: and also {disfmarker} and then a menu to go into with obvious pictures, obvious symbols and that's where you control recording and things like that.Marketing: {vocalsound} Yeah. Mm-hmm. Mm. The other thing is, just ch chucking into mobile phone f design features again, it could have a flip top remote control so that when you flip over the top, your screen is {disfmarker} you can have a bigger screen in the the flip over.Project Manager: Mm-hmm.User Interface: Mm, okay. SProject Manager: I think that's a cost thing, I don't I don't know how much we're gonna know about {disfmarker}Industrial Designer: YUser Interface: It mightMarketing: YeahUser Interface: it might save a b bit of space, it's i instead of looking bulky, it might look small.Marketing: Mm-hmm.Project Manager: Yes, no that's important.User Interface: But it might have its cost implications.Industrial Designer: Yeah.Marketing: Yeah, like smaller.Project Manager: Okay.Marketing: And there's no reason we need to make it look as fashionable and stylish as a mobile phone, it can still be lightweight plastic, you knowProject Manager: Mm.User Interface: Right.Marketing: Something that's easily moulded and produced.Project Manager: Yeah.Marketing: Sorry I'm treading on your territory guys. {vocalsound}Project Manager: {vocalsound} Um, right, okayIndustrial Designer: No uh uh {disfmarker}Project Manager: we've got half an hour before the next meeting, so we're all gonna go off and do our individual things. Um I think that's probably about it and then we'll come back and liaise again and I get to do another fantastic PowerPoint presentation.Industrial Designer: Yeah. Just just a quick thing about the um {vocalsound}Project Manager: Sure.Industrial Designer: about what you're saying about the uh {disfmarker} does does it need to be fashionable The sort of {disfmarker} I I had a quick look at the company website and it's like the the uh {disfmarker} we put the fashion into electronics, so I think think the whole design thing might be quiMarketing: Ah right.User Interface: Okay.Project Manager: Okay.Marketing: Okay.Industrial Designer: I mean you don't {disfmarker} you you can still have plasticMarketing: Sure b y yeah.Industrial Designer: and it'd look quite good but {disfmarker}Marketing: But {disfmarker} yeah, I mean it doesn't have to be that, you know {vocalsound} th that was my main point,Industrial Designer: Yeah.Marketing: we don't have to use metal, I don't know if using plastic does make it cheaper,Project Manager: Mm.Marketing: I presume it would.Project Manager: I would {disfmarker}Industrial Designer: Yeah. Yeah.Marketing: Yeah, yeah, yeah.Project Manager: it would probably. I mean there's Sky remote controls and everything. They're kind of moulded and look a bit different, and the Telewest remote controls are silver plastic, which looks a bit smarter,Marketing: Right.Project Manager: so yeah I guess that's stuff we can think about.Marketing: Okay.Project Manager: Okay, so let's break it up there. OkayIndustrial Designer: Okay.Marketing:'Kay.Project Manager: So, see you in half an hour.Marketing: Do we go back to our room YepUser Interface: Mm, yeah.Project Manager: I think so, yeah.
Marketing believed that most of the market would want convenient channel browsing and volume adjustment features instead of any tampering or programming with too many buttons. User Interface agreed with the simplification of symbols. The team came up with a menu display to make the remote more user-friendly.
Why did the group decide to incorporate a menu display when discussing remote control style and design optimization?