Project Manager: {vocalsound} So let's start our second me meeting on {vocalsound} conceptual design.Industrial Designer: {vocalsound}Project Manager: So,Marketing: Mm-hmm.Project Manager: as the previous meeting I will be the secretaryIndustrial Designer: Mm-hmm.Project Manager: and we will have three presentations and we'll have to decide on the remote control concept and finally we'll close the decision. So I will first uh {disfmarker}Marketing: No y you do the minutes first, orProject Manager: WhatMarketing: NoProject Manager: I I think I will let uh our User Interface Designer speak first, Mister David Jordan.Marketing: Okay.User Interface: Yep.Project Manager: So, we'll {disfmarker} SUser Interface: Yeah.Project Manager: technical accessoireUser Interface: No no no.Project Manager: InterfaceUser Interface: Yeah.Project Manager: This.User Interface: Mm. So uh first I will present the concept of user interface. Um there's three concepts in the user interface. So first one it's a Google controller. The second is a fancy controller. The last one is uh intelligent controller. So there are three concepts in our controller. Um n next I will explain one by one, the first is Google controller. Um, so I want the controller to be easy to use, but with sophisticated functions. So it's a combination of easy to use and um sophisticated functions. Uh this is a first concept of our controller. The second concept is a fancy controller, um so we want give the customers the impression that our controller is very attractive, um they can easy recognise our controller among a lot of products, so so the u the user f the the u user interface should be very very cute, very very g umIndustrial Designer: Mm.Marketing: Mm.Industrial Designer: A nice one.User Interface: attractive. Such like this, there are several uh examples in the slides.Project Manager: {vocalsound} I'm not sure the one in the middle {vocalsound} is very attractive.Industrial Designer: {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound} Yeah, it's very, you knowProject Manager: {vocalsound} It's very big,User Interface: if you're {disfmarker}Project Manager: {vocalsound} yeah.User Interface: Yeah.Marketing: {vocalsound}User Interface: It's hard f i it's easy for you to remember it. {vocalsound} Or to recognise it,Marketing: {vocalsound}Project Manager: {vocalsound} {vocalsound} Okay.User Interface: yeah.Project Manager: Yeah, why not. {vocalsound}User Interface: Yeah. Yeah.Project Manager: We'll have big discussion I suppose after that,Industrial Designer: {vocalsound} Yeah. {vocalsound} Yeah.Project Manager: so.User Interface: Yeah.Marketing: Mm.User Interface: So the last uh concept is intelligent. We want uh we want our controller to be smart,Industrial Designer: Mm-hmm.Marketing: Mm.User Interface: so maybe we should uh use um uh technology, such as speech recognition technology and gesture recognition technology, so we need to have coop some cooperation with some research institute on speech recognition and um gesture recognition. Um With this advanced features we {disfmarker} I think we can attract a lot of user.Project Manager: Okay. Something elseUser Interface: Okay. No. There {disfmarker} this is the three concepts of our controller.Industrial Designer: Yeah.Project Manager: I just have one question, because for the intelligent controller, {vocalsound} you said that we can use the voice recognition or the gesture recognition,User Interface: Yeah. Yeah.Project Manager: but as the um expert told us, most of the people want to use the remote control to zap t to zap between channels. Do you think they will be able to use gesturesUser Interface: Yeah, so {disfmarker}Project Manager: Because, if they do all the time the same gesture, as you said previously in the last meeting, maybe they will get injuries because of thatUser Interface: YMarketing: {vocalsound}Industrial Designer: {vocalsound} Yeah. Maybe.Project Manager: or if you say channel three channel three two three four six five, I think they will be bored after a while. You don't think soUser Interface: Uh I think some time it's very uh convenient to use voice interface and gesture interface than use button.Project Manager: Yeah, sure.User Interface: For example, if you cannot find your uh {vocalsound} controller, you can just uh {vocalsound} just just uh speak something such as, yeah, one two.Project Manager: IIndustrial Designer: Oh yeah, {vocalsound} that's a good {disfmarker} that's a good point, so.Project Manager: That's true. {vocalsound}Industrial Designer: One and {disfmarker}Project Manager: Yeah, but suppose you got a cold. You have a mute remote controller.User Interface: Yeah.Industrial Designer: {vocalsound}Marketing: Mm.User Interface: So you can use your gesture. That's no problem. {vocalsound}Industrial Designer: {vocalsound}Marketing: Yeah but how how is {disfmarker} how risky is it to trust like speech recognition or gesture recognitionProject Manager: Broken armUser Interface: For limited vocabulary speech recognition is very reliable and for s limited vocabulary gesture recognition is also very {disfmarker}Marketing: Okay. Okay.Project Manager: Yeah, but suppose you have a family watching T_V_, and if they want to use their private remote control in the same time, do you think it will work Everybody wanting to change channel in the same timeUser Interface: Yeah.Industrial Designer: {vocalsound} Yep. {vocalsound}Marketing: But this this {disfmarker} but this would never happen anyway.Project Manager: WhyUser Interface: Yeah, they cannot speak at the same time.Project Manager: If you have one brother and one sisterMarketing: Yeah {disfmarker}Project Manager: and they want to watch their favourite uh T_V_ programme,Marketing: Yeah, but the {disfmarker}Project Manager: so they say oh channel four channel three channel four channel three all the time,Industrial Designer: {vocalsound} Yeah but {vocalsound} YeahUser Interface: Yeah, it's very interesting. {vocalsound}Marketing: Yeah but this {disfmarker}Project Manager: so.Industrial Designer: but the same can happen even with it you know this kind of remote controlMarketing: Yeah.Industrial Designer: because the {disfmarker}User Interface: Yeah.Project Manager: Yeah,Marketing: I don't think it {disfmarker}Project Manager: but you have the remote control, so maybe you can keep it f with you.Industrial Designer: {vocalsound} That's right.Project Manager: You're not you're not obliged to share it.Marketing: Oh, okay, okay, you mean it could be a problem for this kind of stuff.Project Manager: Yeah, we can {disfmarker} yeah.User Interface: Yeah, that's that's the advantage of intelligent controller. Even you h you have the controller, I can {vocalsound} I can say channel three,Industrial Designer: {vocalsound} It's {disfmarker} it's {gap} {vocalsound}Marketing: No.User Interface: so it's c come to channel three,Marketing: No, but this is disadvant disadvantage.User Interface: I don't have to {vocalsound} {disfmarker}Project Manager: Yeah, I think it's a disadvantage.User Interface: It's advantage.Marketing: Yeah.Industrial Designer: And mayb maybe we can have the switching mode to pass from you know voice controller toProject Manager: Yeah, but one other question.Industrial Designer: manual controllers, eh.Project Manager: How how much will it costIndustrial Designer: No, more expensive maybe.User Interface: How muchProject Manager: Yeah. Because I suppose we need to do research to have something working.User Interface: No no we we d we we just are use um {disfmarker}Project Manager: Some some efficient.Marketing: Uh if you if if you use the basic {disfmarker}User Interface: No no we just um have some cooperation with some research institute, we don't have to do some basic research on this field.Project Manager: So you think it won't cost an {disfmarker} Not a lot for us OrUser Interface: Yeah, I think it's uh {disfmarker} because uh this technology is uh um for limited wor or limited wor uh lexical recognition, it's very {disfmarker}Project Manager: Yeah, but uh uh {disfmarker}User Interface: it's uh {disfmarker} yeah. It's {disfmarker}Marketing: But it's it's changing how the remote control is gonna be built. Because then you need uh {disfmarker} I mean this doesn't have uh the power to do recognition, for example.Industrial Designer: Well y y you have also the language problem,User Interface: No it's uh {disfmarker} Even for the f um because the the vocabulary {disfmarker} the {disfmarker}Industrial Designer: you know when you {disfmarker}Project Manager: Mm-mm.Industrial Designer:'Cause it it have to be universal,Project Manager: Yeah. I agree with uh {disfmarker}Industrial Designer: so.User Interface: The vocabulary is very small, so that's not a problem.Marketing: Yeah.Project Manager: Yeah, but there is one problem that uh Baba talked about is the internationalIndustrial Designer: {vocalsound} Yeah.User Interface: Yeah.Marketing: {vocalsound}Industrial Designer: {vocalsound}Project Manager: remote control. We need something that is international. Suppose we're {disfmarker} we want to sell it in France.User Interface: Yeah.Project Manager: The recognition system will be able to understand French. If you want to go to England, it will be able to understand English,User Interface: Yeah.Project Manager: so.User Interface: Yeah, the key, the key um the key of our {disfmarker} the key feature of our controller is that it's it has some some um adaptationMarketing: Yeah, this could be downloaded by the web maybe, or {disfmarker}Industrial Designer: Yeah but you know. The product {disfmarker} The proUser Interface: mechanism. It's It's it means when you when you sell this controller in China it's can recognise Chinese. It's r if you sell this controller in France it can recognise French.Industrial Designer: {vocalsound} It's a very smart, it's a very smart controller maybe {vocalsound}Project Manager: Mm, okay.Marketing: Yeah.User Interface: {vocalsound} Yeah,Project Manager: And with no increase in the pri production price of the remote controlUser Interface: it's {disfmarker}Industrial Designer: Oh yeah yeah yeah yeah. But {disfmarker}User Interface: Because of this product uh this technology has already been developed.Project Manager: Yeah, but how will you {disfmarker}User Interface: So {disfmarker}Industrial Designer: Yeah but the problem is how to s you know if this is a push button controller, you can send this con this remote control everywhere in the world, the same one.User Interface: Yeah. Yeah.Industrial Designer: If you have the language, you have to develop for each country.Marketing: Mm.User Interface: Oh n Yeah, yeah tha that's why we have to do language adaptation.Industrial Designer: Yeah, but for each country you have to do one,User Interface: Yeah.Industrial Designer: because uh the for example for Se {vocalsound}User Interface: Even for each f for even for different family we have to do d yeah we would we have to do adaptation to {disfmarker}Industrial Designer: Oh really {vocalsound} That's {disfmarker} {vocalsound}Project Manager: Oh.Marketing: Yeah,Project Manager: Seems to be quite complex.Marketing: but then w Yeah,Industrial Designer: CompleUser Interface: No, it's not so complex {vocalsound}.Marketing: we have to take care of the twelve EurosProject Manager: And what about voice recognition, do we have microphonesMarketing: problem.Project Manager: And where will be they Do you think if we're far from television it will workUser Interface: No no no it's not {disfmarker} I think that's n that's not a problem because you you don't have to wear a microphone. It it just {disfmarker} the microphone is embedded in the controller.Project Manager: Yeah, but where is the controllerMarketing: Okay.User Interface: Where is the controllerProject Manager: Yeah.User Interface: It's in your family, in your home. {vocalsound}Industrial Designer: {vocalsound}Project Manager: Yeah, but we're {disfmarker}Marketing: No, but then it's it's like this uh {disfmarker}Project Manager: here it's uh an object. But here you say you want to use i uh s technology.User Interface: Yeah. Yeah you can you can embed it uh microphone here.Industrial Designer: A microphone maybe.Project Manager: Yeah, but wha what is the use of voice or gesture recognition if you have a remote control li like this, if you have an object. If you want to use voice or gesture you need to be free, without any object.Industrial Designer: To talk to the to the T_V_ maybe.Project Manager: You just want to interact with television.User Interface: Yeah yeah just {disfmarker} you just put the controller here, then youIndustrial Designer: I if you say one, he switch to channel,User Interface: you use your commandProject Manager: {vocalsound} Yeah,Industrial Designer: yeah.User Interface: and you do s your gesture.Project Manager: but you can lose it. {vocalsound}User Interface: No no it's n y {vocalsound} {disfmarker} if you lose it {disfmarker}Industrial Designer: So well for example if it is somewhere in the room if i maybe if it is in the table there you can always say s channel one and the t the remote control gives the order to the T_V_ to switch to channel one.Marketing: {vocalsound}User Interface: Yeah.Project Manager: Okay you {disfmarker} so you can build a kind of black boxIndustrial Designer: DevicProject Manager: and put it on T_V_ and just to recognize gestures and voice.Marketing: Yeah.Industrial Designer: Yeah. Yeah. Yeah but so you need a camera and you know a microphone {vocalsound} inside your remote control.Project Manager: Ah.User Interface: Yeah.Marketing: But you would still have the buttons. Or is it {disfmarker} do you think it should be only voice recognition and gesture recognition Or you you still have the possibility to use buttonsUser Interface: think it {disfmarker} we should give the uh flexibility to the user and we think {disfmarker}Marketing: Okay, so you {disfmarker}Project Manager: Yeah,User Interface: yeah.Marketing: yeah.User Interface: You can see {disfmarker} they can switch form one modality to another.Project Manager: Mm.Marketing: Yeah, I dunno. It's a bit risky risky.Project Manager: I think so.Industrial Designer: Yeah.User Interface: No,Project Manager: And maybe it will be quite {disfmarker}User Interface: that's quite inter quite attractive.Industrial Designer: But I think that, you know, switching from one country to to another will be a problem, so {disfmarker} although y yUser Interface: Well, if you do language adaptation, there should be no problem. {vocalsound}Marketing: {vocalsound} Yeah,Industrial Designer: Yeah but i i {vocalsound}Project Manager: {vocalsound} Okay. {vocalsound}Marketing: I dunno.User Interface: We should have confidence in technology. {vocalsound}Industrial Designer: {vocalsound} Yeah, we should. {vocalsound} Uh.Project Manager: Hmm. So, what do you think We'll try the controllers you'd prefer.Industrial Designer: Mm.Marketing: WhatProject Manager: Which kind of controller would you prefer to use, you as a remote control userMarketing: If if {disfmarker} I mean, uh I'm sure if the user pays the same price, he's happy to have recognition.User Interface: More features, yeah.Industrial Designer: Yeah, but {disfmarker}Marketing: But if if if it like doubles uhIndustrial Designer: I think he need a control that is very reliable,Marketing: no one would would be interested.Industrial Designer: so.Project Manager: So I think it would be better not to do any intelligent controller and to stay with the Google controller or a fancy controller. Maybe try to mix the Google controller and the fancy controller HmmIndustrial Designer: {vocalsound} Yeah. Yeah.User Interface: {vocalsound}Project Manager: Just want to have something {disfmarker} controller which is in a kind of intelligent controller, easy to use, sophisticated and fancy. You think it's possibleUser Interface: Yeah but if if you stick to um {disfmarker} stick to the first two parts. So what's the difference between our controller with other products in the market There's no k features of our controller, so is there is there any necessary to design new controller without any breakthrough featuresIndustrial Designer: {vocalsound} Yeah.Marketing: Yeah. No,User Interface: Would y would you replace your controller with a controller with similar function if you do not have some some function inside it that {disfmarker}Marketing: I mean {disfmarker}Industrial Designer: It's not really the {disfmarker} weMarketing: YIndustrial Designer: we can add for example some function like for browsing in internet, so {disfmarker} or something like that. But uh I think a user need {disfmarker}User Interface: {vocalsound} Yeah, you y that's a fun that's not the function of the controller, that's a function of T_V_. You can replace your T_V_ with a new T_V_ with internet browsing function,Marketing: No,User Interface: but {disfmarker}Marketing: but you need you need new remote controller then. Because if you wanna browse internet or, I don't know, if you wanna type something,Industrial Designer: Don't have a {disfmarker} the the {disfmarker} YeahUser Interface: Okay.Marketing: or {disfmarker}Industrial Designer: if we can send email from it.User Interface: But it's not the {disfmarker} only the problem {disfmarker} only the issue of controller, it's it's also the issue of the T_V_.Marketing: No. No.Industrial Designer: Because the p the problem I can see with with the voice or the gesture itself wh what can happen in a family i i for example if {disfmarker}Marketing: Cause for example {disfmarker} yeah.User Interface: Yeah, but we do we do we we we cannot rely one hundred percent on these features to u to use the controller,Marketing: Yeah.Project Manager: Yeah, but uh we want soUser Interface: but with the features of our controller such as you have the feature of voice recognition in your mobile but you seldom use it, your mobile, but you when you choose a new mobile, you choose the one with voice recognition.Marketing: Yeah, you wou you would {disfmarker}User Interface: That's {disfmarker}Marketing: True.User Interface: the feature is not one hundred percent reliable, but it's a feature to distinguish our product from our {disfmarker} from other products.Project Manager: Yeah, but w we we want something th that works all the time, every day, every hour, for everyone.Industrial Designer: Yeah {disfmarker}User Interface: Yeah.Industrial Designer: {vocalsound} And for all the person of the family maybe,User Interface: Yeah, uh {disfmarker}Project Manager: You don't need to tune it.Industrial Designer: so, yeah.User Interface: Yeah, if if if if you're if you ar if you already have a product it works one hundred percent reliable, would you replace it with another oneProject Manager: Yeah, why not If it's {disfmarker}Marketing: I mean, for example the goo yIndustrial Designer: Because you have new {disfmarker}Marketing: you say we would we would to have a Google-like controller.User Interface: Yeah. Yeah.Marketing: I don't see how adding speech or gesture recognition would make the remote control look more like Google. Google is {vocalsound} is simple, works fine,User Interface: Yeah.Marketing: so I I guess if can have a remote control that is really basic, simple and works fine, it's already a lot.User Interface: Yeah. Oh yes, but there's no big difference between the traditional controller.Marketing: Uh thi this {disfmarker} I mean, the user is not only interested in having speech or gesture recognitionUser Interface: The {disfmarker} then nnMarketing: or {disfmarker}User Interface: no.Marketing: if he has something that works fine and is really {vocalsound} fancy, looks nice and it's easy easy to use, easy to use.User Interface: ThaProject Manager: Not too expensive too.User Interface: But the there's there's n there's n not enough motivation for them to replace their old controller with a new one if there's no key feature in the new controller.Marketing: See {vocalsound} {disfmarker}User Interface: That's the same {disfmarker}Marketing: That's the problem,User Interface: yeah.Marketing: yeah. I mean, I I know it's more interesting to develop a remote controller with speech and gesture and whatever.Industrial Designer: {vocalsound} Ye {vocalsound}User Interface: Yeah.Marketing: But you have to think, the user is the one who gonna buy the productUser Interface: Yeah.Marketing: and so.Project Manager: Okay. SoMarketing: I mean, that's the point.Project Manager: let's go to the Industrial Designer.User Interface: {vocalsound}Industrial Designer: Okay.User Interface: Okay.Project Manager: Maybe we'll be able to take a decision after that, so.Industrial Designer: Okay.User Interface: Yeah.Project Manager: TwoIndustrial Designer: Yeah, participant two um {disfmarker}Project Manager: WorkingIndustrial Designer: Yeah, working design,User Interface: {vocalsound}Industrial Designer: so.Marketing: {vocalsound}Industrial Designer: So I think {disfmarker}Project Manager: I can {disfmarker}Industrial Designer: Can you go to the {vocalsound} next one I uh {disfmarker} it's not this one.Project Manager: Okay.Industrial Designer: It's uh oth the oth {vocalsound} so I {disfmarker}Marketing: {vocalsound} {vocalsound}Industrial Designer: It's the working design. Sorry. {vocalsound} Component design.Project Manager: It's okay {vocalsound}Industrial Designer: So this yeah {disfmarker} so this is the described use {disfmarker}Project Manager: {vocalsound}Industrial Designer: What Are you instProject Manager: Uh I think there's something wrong with your {disfmarker}User Interface: It did didn't r receive it. Didn't receive it.Project Manager: Maybe you you record it somewhere else.Industrial Designer: I don't think so.User Interface: Participant one. Participant one.Project Manager: Interface concept. No.Marketing: Hmm.Project Manager: Mm mm.Industrial Designer: Oh. Maybe I record recorded directly on the {disfmarker} Computer.Marketing: Yeah.Project Manager: Uh. {vocalsound} Nope. {vocalsound}Marketing: Dunno.Industrial Designer: Okay, okay. Yes.Project Manager: It seems that we have a problem with the {disfmarker}Marketing: I dunno if you remember what you had to say or {disfmarker}Industrial Designer: I can say it to you without.Project Manager: Yeah, so {disfmarker}User Interface: Yeah, maybe we can first come toProject Manager: No, I think it will be more interesting to start with uh {disfmarker}User Interface: uh to Frahan. With Frahan, then you can prepare your slides,Marketing: I think it's more interesting what he says,Project Manager: Yeah.Industrial Designer: {vocalsound} Yeah,User Interface: then present it later.Marketing: okay.Industrial Designer: exacMarketing: {vocalsound}Project Manager: You will had s some more information in {disfmarker}Industrial Designer: Okay.Project Manager: I think it will be interesting after your presentation to have um Baba's presentation.Industrial Designer: Yeah.Marketing: Yeah, true.Industrial Designer: {vocalsound} Yeah.User Interface: Okay. {vocalsound}Industrial Designer: In fact, I don't know,Project Manager: So. Okay.Industrial Designer: I s because i in my presentation I don't have here with {vocalsound}User Interface: {vocalsound}Project Manager: Okay, never mind.Industrial Designer: so {disfmarker} It was in fact the design use to show you the design of what is inside a what is inside and what are the different component of the rUser Interface: Okay.Marketing: {vocalsound}Industrial Designer: of the remote control. So it will be interesting so I could show you some some picture of what is insideUser Interface: Okay. Okay.Industrial Designer: and {disfmarker} so. So I {disfmarker} in fact the the {disfmarker} f something I want to discuss is which kind of material are we going to use,Project Manager: Mm-hmm.Industrial Designer: so will {disfmarker} it will be wooden wooden di wooden remote control or a a plastic remote control like this one. So and {vocalsound} in which which which kind will be the the different bu button,Project Manager: Mm-hmm.Industrial Designer: so it can be some, you know, classic pushbutton like this one, or you have also some button like L_C_D_ where you know, the button the buttons are unlighted during the night,Project Manager: Mm-hmm.User Interface: Mm-hmm.Industrial Designer: or, you know, you can see them in the darkness.Project Manager: Okay.User Interface: Okay.Industrial Designer: And the other thing I want to discuss also is which kind of alimentation, electric alimentation do you want to have, so will it be for example uh d uh solar energy alimentationUser Interface: Uh-huh.Industrial Designer: or will it be a battery like the classical battery so. And I think that for example for the alimentation it would be good to have uh both of them, so so for example in some country where you are in the the countryside and you are far from, you know, the cities uh for example in some place in in S Senegal, so if you have electric if you have solar alimentation, you just, when you want to have recharger or remote control power you just put it on the sun and after one hour you can comeUser Interface: Mm-hmm. Mm-hmm.Industrial Designer: and {disfmarker} so it can be interesting for people to have this kind of remote con It can be something interesting to make people buy it, for example.Project Manager: Yeah, I think it's an added value to the remote controlIndustrial Designer: Yeah. Yeah, yeah mm.Project Manager: and maybe it can attract all the ecological k yeah consumersIndustrial Designer: Ecologists, yeah, yeah, yeah, yeah, yeah.Marketing: Yeah. Yeah.Project Manager: and but about the the price of adding this solar battery, would it be something really that will increase the price of production more,Industrial Designer: {vocalsound}Project Manager: noIndustrial Designer: Alrigh In fact, having them both will {disfmarker} if we want to have battery, regular battery and and {vocalsound} the solar energy battery it could be {disfmarker} it'll it will add a little bit of the price,Project Manager: So.Industrial Designer: but it will be an added value also that will be compensated,Marketing: Yeah.Project Manager: Okay.Industrial Designer: so hmm.Project Manager: And what tha what about the uh materialsIndustrial Designer: And the materials, it depends for example you {disfmarker} if you have a wooden material it can be more {disfmarker} the plastic material is more commonProject Manager: Impersonal, mm-hmm.Industrial Designer: it's very resistant but, you know, something wooden will be like, I don't know high cl so a special high class,Project Manager: Yeah.Marketing: Special for {disfmarker}Industrial Designer: or you know, you can have some {disfmarker}Project Manager: Yeah, and i if you {disfmarker} we want to put fashion in electronics maybe we can try to do something with wood.Marketing: Mm-hmm.Industrial Designer: Yeah, even if it is not completely wood, but just a part of the, you know, will be wooden, in woodUser Interface: Mm-hmm.Marketing: Yeah.Project Manager: Mm-hmm. Mm.Industrial Designer: and it can be interesting.Project Manager: Mm okay, seems to be interesting, mm.Industrial Designer: And so the last point is y also would do you want to have some very cheap integrated cir circuits, chips, or do you have low level or or very very expensive, it depends, but I think that low level will be, you know, it is an interim module.Project Manager: Yeah, we want something easy to use and {disfmarker} so I think maybe something very low level wou would be enough.Industrial Designer: Yeah. Yeah. Yeah, yeah.Project Manager: And you think that we will be {disfmarker}Industrial Designer: Yeah, I think it will fit on the price we want, twel twelve Euros,Project Manager: Okay.Industrial Designer: so.Project Manager: So wood.Industrial Designer: {gap}Project Manager: And what about the buttonsIndustrial Designer: I think the buttons I pr I prefer, you know, the L_C_D_ you know {vocalsound} lighted buttons because, you know, it's {disfmarker} I don't know {vocalsound} um yeah, in the dark, it's fashionProject Manager: No it's fashion, yeah.Industrial Designer: and it's related to how beautiful it is or uh if you want to watch T_V_ in the darkness or if you want to lo find your find your your remote control that is lost, you know in the darkness it's very easy so, right.Marketing: What about the touch scr touch screen For example. It's it's expensive I I guess.Industrial Designer: {vocalsound} I think a touch screen {vocalsound} will be t as expensive as the L_C_D_ buttons so.Marketing: Mm.Industrial Designer: But {disfmarker} And it is a kind of other design, I mean. It can also be interesting to have this kind of {disfmarker}Marketing: Yeah.Industrial Designer: {vocalsound}User Interface: So you got emailProject Manager: I dunno. {vocalsound} I think we have only {vocalsound} {vocalsound} uh five minutes left.Marketing: Okay.Project Manager: Participant four Functional requirementsMarketing: Uh no, trend watching. {vocalsound} The other one. {vocalsound}Project Manager: This oneMarketing: Yeah. Uh, I think so, just {disfmarker} Yeah, so just to meet the user requirements I would just do a s short anal analysis of the remote control market and to kind of um have a better overview of what's the fashion in general I've checked more than only the remote control market, so next.Project Manager: {vocalsound}Marketing: So again, it's pretty much similar to what I've said in the previous meeting. Um user really really want a fancy look and feel. They're not so so interested in uh functional look and feel, okay. Like the one you've shown, David, with all the buttons and {disfmarker} I mean {vocalsound} i i it sounds good technicallyUser Interface: Mm.Industrial Designer: Mm.Marketing: but it's it's not what they want and uh {disfmarker} So, second point is they still want it it to be technologically innovative, so maybe it's sort of related to what you've said with the speech recognition and so on.Project Manager: Okay.Marketing: At the same time, it's important that it's easy to use. So that were the three first points from the remote control uh analysis.Industrial Designer: {gap}Marketing: Now i if we look at fashion in general um {disfmarker} Okay. Wha what we really see this year is that uh everything from clothes to shoes and furniture is is inspired by fruits and vegetables,Industrial Designer: Ah yes.Marketing: okay, so I think we really have to take this into account for the design of the the thing.Industrial Designer: Yeah, yeah. Okay, yeah.Marketing:'Cause it's it's really what people want. Even if it's in general fashion, we want it to be in the remote control. And then uh if if we take the ordering or the ranking of all the points, fancy look and feel has, on a score of seven would have six as importance. Uh the remote control has to be technologically innovative, it's three. Then easy to use uh it's not so important actually with respect to other y other ones.Industrial Designer: Okay.Marketing: So we see fancy look an look and feel is the most important one, and then if we combine this with the fashion uh from Milan and ParisIndustrial Designer: And fruit and vegetables yeah.Marketing: we go to the fruits and vede vegetables. And the other point I haven't mention is people wan want to have a spongy touch,Industrial Designer: {vocalsound} Spongy {vocalsound}'Kay.Marketing: okay so this is this maybe doesn't really fit with the wooden design.Industrial Designer: Okay, yeah, yeah.Marketing: I dunno.Industrial Designer: Yeah, but the problem is which kind of material do you need to to be spongyMarketing: Yeah thi this is this would be like umIndustrial Designer: Pla SMarketing: plastic-like, but rubber, mayb maybe, you know, rubber-like uhIndustrial Designer: Very stuff {disfmarker} Okay, rubber rubber desi okay, yeah. Yeah.Marketing: device, so umIndustrial Designer: Yeah.Marketing: Okay, tha tha that was the main point, I think, from the trend in fashion.Industrial Designer: Okay.Project Manager: So we have to take decisions about the component concepts, about the energy. So, {vocalsound} as you say you want something technologically innovative, maybe using solar energy and {disfmarker} with battery would be something interesting,Industrial Designer: Yeah. Solar.Marketing: Yeah, so when I think it's {disfmarker}Industrial Designer: Okay.Project Manager: maybe will attractIndustrial Designer: Yeah.Marketing: Mm-hmmIndustrial Designer: It will be a {disfmarker}Project Manager: pro-ecology consumers.Industrial Designer: Yeah.Project Manager: Uh cheap imprint so you s you propose low level chips would be uh enough to have something working well.Industrial Designer: Yeah, I think {vocalsound} {disfmarker} Yeah, yeah. Yeah.Project Manager: Case.User Interface: Later {vocalsound}Project Manager: So you think {gap} case. Something spongy. {vocalsound} Someth no wood.Industrial Designer: {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound} No wood but {disfmarker} PlasticMarketing: Maybe not no wood, but I mean ma maybe not the part you touching you know.Industrial Designer: Would some {disfmarker}User Interface: PlaProject Manager: Maybe you {disfmarker}Industrial Designer: I think we can have wood for example in the bottom and, you know. It depends on the design we want,Marketing: Yeah, maybe the base.Industrial Designer: so.Project Manager: It's it's natural.Marketing: But still yProject Manager: Th The feeling is natural,Industrial Designer: Yeah, it's naturalMarketing: Yeah.Industrial Designer: and iProject Manager: so maybe we can stay with wood.Industrial Designer: And it can be correlated to energy, solar energy, so for the marketing aspect, you know, saying that it's ecolMarketing: Yeah, I mean it's not exactly right for the spongy point of view.Industrial Designer: Mm, yeah, it's not right, so.Project Manager: But it's still fashion.Marketing: But we could maybe have both like part of wood and some rubber for the buttons,Industrial Designer: Okay.Marketing: orProject Manager: Yeah,Marketing: I dunno.Project Manager: something that you can {vocalsound} into it.Marketing: Yeah.Project Manager: Uh and what about the user interface conceptIndustrial Designer: {vocalsound} Google and {disfmarker}Project Manager: Google and fancyIndustrial Designer: and fancy, f how about the the voice {vocalsound} And {vocalsound}Project Manager: Because I think that with the voice and gesture recognition there are still some disadvantages with this.Industrial Designer: Uh maybe we can do some marketing studies asking people if they're interestedUser Interface: Uh yes.Industrial Designer: and how {disfmarker} {vocalsound} It It is an an interesting concept to see {disfmarker} to have uh voice control.Marketing: Yeah.User Interface: Yeah. Yeah.Industrial Designer: Mm. Yeah.User Interface: The smart controller. {vocalsound}Industrial Designer: But {disfmarker} and the problem is I I'm we can infer i if you have v voice control why not to put it directly on the the T_V_, so speak directly to the T_V_ and you don't need a remote control actually,Project Manager: {vocalsound} Yeah,Industrial Designer: so.Project Manager: but you need a receiver to recognize the gestures and the voice.Industrial Designer: But it will be embedded on the T_V_ and not on the remote control, so.Project Manager: That's true.Marketing: Yeah {disfmarker} dUser Interface: Okay.Project Manager: So maybe we'll just focus on the Google controller plus the fancy controller,Marketing: I dunno.User Interface: Mm.Project Manager: maybe try to mix them these two concepts together, just in one and do a remote control with solar energy and batteries and with lev low level chips and wood.User Interface: Yeah. It's good.Project Manager: And L_C_D_ buttons.Industrial Designer: Yeah, L_C_D_.Project Manager: Yeah, I think for these supplements the solar energy would be something quite interesting and not maybe too difficult to add.Industrial Designer: Yeah, yeah, yeah. And pf what can we think a supplement to {disfmarker}Marketing: What interfaceProject Manager: Yeah, for the interface something {disfmarker} added value.Industrial Designer: I think the supplement can be the voice {vocalsound}. It is just, you know, it is not the most important, but it can be a part of {disfmarker}Project Manager: With a module You mean the remote control with a mur module if you want you can just useIndustrial Designer: Yeah, yeah.Project Manager: commands, words and use them when you don't want to use your fingers.Industrial Designer: Yeah. Mm.User Interface: Mm-hmm.Industrial Designer: To push button, yeah, yeah. Even it is for s just some kids, you know, switching channels one two three four.Project Manager: Turning the T_V_ o on o or off.Industrial Designer: Yeah, turning {vocalsound} {disfmarker} yeah, yeah. Not very complex commands, but easy commands,Project Manager: So,Industrial Designer: so.Project Manager: adding some vocal commands.Industrial Designer: Yeah.Project Manager: Simple onesIndustrial Designer: Yeah, simple ones for {disfmarker}Project Manager: Okay. {vocalsound} So the next meeting will start in thirty meeti minutes {vocalsound} so {vocalsound} we'll {disfmarker} you will all have to work in in your direction. So you will have to work on the look and feel design, to have the easy to use, powerful and fancy remote control with some added value such as the uh simple vocal commands recognition.User Interface: Yeah.Industrial Designer: {vocalsound}User Interface: Yep. Yeah.Project Manager: Uh you will have to work more, Baba, on the um spongy way to to add spongy um touch to the buttons {vocalsound}Industrial Designer: {vocalsound} expensive buttons {gap} {vocalsound} Yeah, to make some new {disfmarker}Project Manager: and try to find maybe a nice shape for the wooden remote control.Industrial Designer: {vocalsound} Yeah.Project Manager: {vocalsound} And I sup I think we'll have to evaluate th the product too.Marketing: Yeah, no not forgetting about the fruits and vegetables trends.Project Manager: Yeah.Industrial Designer: Okay, fruits.Project Manager: Yeah.Marketing: If possible.Industrial Designer: Okay.Project Manager: And remember as as I said last meeting, we really have to build a fashion remote control and uh the colour of the um the society will be really {disfmarker} it will be seen in the remote control.Industrial Designer: Need it to be, okay.Project Manager: So you will have {disfmarker} Baba and David Jordan you will have to work together on the prototype and you will have next time to show us um modelling a cl a clay remote control,User Interface: Yeah.Industrial Designer: {vocalsound} {vocalsound} Okay.Project Manager: so you will have to model model something.User Interface: Okay. YepProject Manager: And I think that some specific instructions will be sent to you by your personal coach.Industrial Designer: Okay.Project Manager: So,User Interface: Okay.Project Manager: no more questions, we can close the session.Industrial Designer: Sounds good, mm-hmm.Marketing: Hmm.Project Manager: Yeah. Okay, cool.Marketing: Okay.
That year everything from clothes to shoes and furniture was inspired by fruits and vegetables so the marketing suggested taking that into account. The marketing also mentioned that people wanted a spongy touch which meant the product might be partly wooden and partly rubber-made.
What did the marketing recommend to do when discussing the problem of fashion?