Apple Music Festival
The Apple Music Festival (formerly known as the iTunes Festival) was a concert series held by Apple, Inc. and inaugurated in 2007. Free tickets were given to Apple Music, iTunes and DICE users who lived in the United Kingdom, through localized prize draws. Performances were streamed live and available to view afterwards, free of charge, for Apple Music members on their Apple TV, iPhone, iPad, iPod touch, Mac, PC, and Android phones. In London, the Apple Music Festival became an annual event taking place (from 2009) in September at the Roundhouse arts centre in Camden Town. The series made its United States debut with five days of free performances at the Moody Theater in March 2014, alongside the South by Southwest (SXSW) music showcase in Austin, Texas.
In August 2015, the iTunes Festival was renamed as the Apple Music Festival. In 2017, after a 10-year run, Apple confirmed to Music Business Worldwide that it would no longer host any music festivals.

2007
Held at the Institute of Contemporary Arts.

2008
Held at KOKO, Camden Town.

2009
Held at The Roundhouse, Camden Town.

2010
Held at The Roundhouse, Camden Town and live streamed on MySpace.com

2011
Held at The Roundhouse, Camden Town and broadcast by ITV2 and presented by Alexa Chung and Dave Berry.

2012
Held at The Roundhouse, Camden Town and broadcast across Channel 4's stations (including Channel 4, T4 and E4).

2013
Held at The Roundhouse, Camden Town.

2014
Austin
On February 19, 2014, Apple announced that the iTunes Festival would take place in the U.S. for the first time with a five-day festival at the Moody Theater, Austin, Texas from March 11–15, alongside South by Southwest.
March 11: Coldplay + Imagine Dragons + London Grammar
March 12: Kendrick Lamar + ScHoolboy Q + Isaiah Rashad
March 13: Soundgarden + Band of Skulls + Capital Cities
March 14: Pitbull + Zedd + G.R.L.
March 15: Keith Urban + Willie Nelson + Mickey Guyton

London
On 21 July 2014, Apple announced some of the line up for the eighth iTunes Festival held at The Roundhouse, Camden Town

2015
On 18 August 2015, Apple announced some of the 2015 line up and confirmed that the festival had been rebranded as the Apple Music Festival. Held at The Roundhouse, Camden Town, the festival was broadcast via Apple Music.
September 19: Ellie Goulding + Andra Day
September 20: Take That + Charlie Puth
September 21: Carrie Underwood + The Shires + Cam
September 22: One Direction + Little Mix
September 23: The Weeknd + Grace Mitchell + Justine Skye
September 24: The Chemical Brothers + Hudson Mohawke
September 25: Disclosure + NAO + Lion Babe
September 26: Pharrell Williams + Leon Bridges
September 27: Mumford & Sons + Jack Garratt
September 28: Florence + The Machine + James Bay

2016
In 2016 the Apple Music Festival 10 returned to The Roundhouse, Camden Town for its tenth year. The full line up was announced on 25 August 2016 via Beats1 by Julia Adenuga as a surprise during Chart with Brooke Reese. The festival was streamed live and on-demand via Apple Music.  Beats1 also broadcast live interviews and performances from the festival. The festival was heavily promoted with artwork, pictures and videos on Apple Music's Instagram and Snapchat stories. Festival performers such as Britney Spears personally messaged UK fans via Twitter for exclusive free tickets to the artist's respective performances at the festival.
September 18: Elton John
September 19: The 1975 + Christine And The Queens
September 20: Alicia Keys + Jordan Fisher
September 21: OneRepublic + Passenger
September 23: Calvin Harris + Disciples + John Newman
September 25: Robbie Williams
September 26: Bastille
September 27: Britney Spears
September 28: Michael Bublé
September 30: Chance The Rapper

Cancellation
In early September 2017, Apple announced that it would not be continuing the Apple Music Festival.

References
External links

Apple Music Festival – official site