Nielsen Media Research was founded by Arthur C. Nielsen, a market analyst whose career had begun in the 1920s with brand advertising analysis and had expanded into radio market analysis during the 1930s, culminating in Nielsen ratings of radio programming, which was meant to provide statistics as to the markets of radio shows.
Nielsen Media Research a fost fondată de Arthur Nielsen, care era un analist de piață a cărui carieră a început în anii 1920 cu analiza reclamei de brand (marcă a unei firme) și s-a extins la analiza pieței radiofonice în anii 1930, culminând cu indicii Nielsen pentru programele radio, care au fost concepuți pentru a oferii statistici de piață a emisiunilor radio.