The campaign was popularized by various YouTube users uploading parodies of Stefán Karl's work, and linking to the GoFundMe page, which led to the songs "We Are Number One" and "The Mine Song" from LazyTown becoming Internet memes.
Campania a fost popularizată de diferiți utilizatori YouTube care au încărcat parodii ale operei lui Stefán Karl, care au dus la cântecele "We Are Number One" și "The Mine Song" de la LazyTown devenind un "meme" pe Internet.