He was called El Señor de Los Cielos ("The Lord of the Skies") for his use of over 22 private 727 jet airliners to transport Colombian cocaine to municipal airports and dirt airstrips around Mexico, including Juárez.
Era supranumit El Señor de los Cielos ("Stăpânul Cerurilor") pentru că a utilizat peste 22 de avioane private '727' pentru a transporta cocaina din Columbia în diferite aeroporturi municipale din Mexic, incluzând Juarez.