Each brand has a separate name (such as Seven-Up, Kool-Aid, or Nivea Sun (Beiersdorf), which may compete against other brands from the same company (for example, Persil, Omo, Surf, and Lynx are all owned by Unilever).
Fiecare marcă comercială are un nume diferit (Seven-Up, Kool- Aid sau Nivea Sun Beiersdorf) și poate concura împotriva altor mărci ale aceleiași companii (de exemplu, Persil, Omo, Surf sau Lynx sunt toate deținute de Unilever).