Although Coué distanced himself from the concept of "hypnosis", he sometimes referred to what he was doing as self-hypnosis, as did his followers such as Charles Baudouin.
Deși Coué s-a distanțat de conceptul de "hipnoză", s-a referit uneori la ceea ce făcea ca fiind autohipnoză, ca și urmașii săi, cum ar fi Charles Baudouin.