More recently, creative tourism has been given its own name by Crispin Raymond and Greg Richards, who as members of the Association for Tourism and Leisure Education (ATLAS), have directed a number of projects for the European Commission, including cultural and crafts tourism, known as sustainable tourism.
Recent, turismul creativ a fost definit de către Crispin Raymond și Greg Richards, care ca membri ai A.T.L.A.S. (Association for Tourism and Leisure Education ) au condus o serie de proiecte pentru Comisia Europeană, incluzînd turismul cultural și profesional, cunoscute sub numele de turism sustenabil.