In 2008, at the DICE Summit, Riccitiello called the earlier approach of "buy and assimilate" a mistake, often stripping smaller studios of its creative talent.
2008. godine, na DICE sastanku, Riccitiello je rekao da je raniji pristup "kupovanja i pripajanja" bio pogreška, često su "odnjeli" kreativnost i talent manjim tvrtkama i studijima.