On 4 January 2019, the @world_record_egg account was created, and posted an image of a bird egg with the caption, "Let's set a world record together and get the most liked post on Instagram.
Dana 4. siječnja 2019. stvoren je račun @world_record_egg i objavljen je prikaz ptičjeg jajeta s natpisom: "Hajde da zajedno postavimo svjetski rekord i dobijemo najpopularniju objavu na Instagramu.