Steinberg and Kincheloe introduce their notion of "kinderculture" in Kinderculture: The Corporate Construction of Childhood (Westview Press 1997), an edited collection of essays focusing on the social construction of childhood in contemporary America.
Steinberg i Kincheloe predstavili su pojam "kinderkulture" u knjizi Kinderculture: Corporate Construction od Chilhood (Westview Press 1997. godine), to je uređena zbirka eseja koji se fokusiraju na društvenu konstrukciji djetinjstva u suvremenoj Ameriici.