During the 1980s, total sales of coffee in the US were falling, but sales of specialty coffee increased, forming 10% of the market in 1989, compared with 3% in 1983.
Tijekom 1980ih godina ukupna prodaja kave u SAD-u je bila u opadanju, ali prodaja specijaliteta od kave, odnosno napitaka porasla je sa 3% u 1983. godini na 10% u 1989.