Some sociology theorists such as Jerry Mander see television programming as being deliberately designed to induce self-hatred, negative body image, and depression, with the advertising then being used to suggest the cure.
Neki teoretičari sociologije kao Jerry Mander, smatraju da televizijske emisije namjerno uključuju samomržnju, negativnu tjelesnu predodžbu, i depresiju, tako što koriste promidžbeni program koji predlaže lijek za spomenute boljke.