"Superflat" is used by Murakami to refer to various flattened forms in Japanese graphic art, animation, pop culture and fine arts, as well as the "shallow emptiness of Japanese consumer culture."
Murakami koristi "superflat" da označi razne spljoštene forme u japanskoj grafičkoj umjetnosti, animaciji, pop-kulturi i lijepim umjetnostima, no isto tako i "plitku ispraznost japanske potrošačke kulture."