Marketing decisions have an obvious potential connection to the numerator of ROI (profits), but these same decisions often influence assets usage and capital requirements (for example, receivables and inventories).
Marketinške odluke imaju očitu potencijalnu povezanost s brojnikom ROI (profita), ali te iste odluke često utječu na korištenje imovine i kapitalne zahtjeve (na primjer, potraživanja i zalihe).