Steinberg and Kincheloe point out that corporations use various forms of kinderculture such as Barbie dolls, Disney movies, horror novels, and educational television programs "to inject their teachings into the fantasies, desires, and consumptive practices of contemporary children."
Steinberg i Kincheloe ističu kako korporacije koriste različite oblike kinderkulture kao što su Barbie lutke, Disney filmovi, horor romani i edukativni televizijski programi „kako bi ubacili svoja učenja u fantazije, želje, potrošačke želje suvremene djece“.