However, despite major promotion by RCA, television sales in New York during 1939 and 1940 were disappointing, primarily due to the high cost of the sets, and the lack of compelling regularly scheduled programming.
Međutim, unatoč velikom reklamiranju RCA-a, prodaje televizora u New Yorku tijekom 1939./40. bile su razočaravajuće, većinom zbog visokih cijena, ali i zbog manjka regularnih televizijskih programa.