Everyone has a different idea about marketing, but my philosophy is that if you market a movie to 16-year-old boys and don't deliver Saw or Seven, they're going to be the most vociferous ones coming out of the screening saying 'This movie sucks.'
Svatko ima drugačiju ideju o marketingu, ali moja je filozofija da ako promovirate film 16-godišnjim dječacima i ne ponudite im Slagalicu strave ili Sedam, oni će biti najglasniji koji izlaze iz kina i viču 'Ovaj film je loš.'