Highly creative people who excel at creative innovation tend to differ from others in three ways: they have a high level of specialized knowledge, they are capable of divergent thinking mediated by the frontal lobe. and they are able to modulate neurotransmitters such as norepinephrine in their frontal lobe.
Izrazito kreativne osobe koje se ističu u kreativnim inovacijama obično se razlikuju od ostalih u tri crte: imaju visoku razinu stručnog znanja, sposobni su divergentno razmišljati posredstvom frontalnog režnja mozga, sposobni su modulirati neurotransmitere poput norepinerfina u frontalnom režnju.