After a major refurbishment in the late 1980s and early 1990s partly financed by Daimler-Benz, the Stuttgart town council dedicated the stadium to Gottlieb Daimler.
Nakon obnavljanja u kasnim 1980-ima i ranim 1990-ima koje je većinom financirao Daimler-Benz, vijeće grada Stuttgarta je odlučilo posvetiti stadion Gottliebu Daimleru.