On 19 March 2008 it was announced that Etihad Airways would become a main sponsor for the All-Ireland Senior Hurling Championship from 2008 to 2010, which was later extended until 2012.
Dana 19. ožujka 2008. objevljeno je da će Etihad Airways postati glavni sponzor irskog hurling prvenstva (All-Ireland Senior Hurling Championship) od 2008. do 2010. što je kasnije produženo do 2012.