It aims to stimulate developments in photojournalism, encourage the transfer of knowledge, help develop high professional standards in visual journalism and promote a free and unrestricted exchange of information.
Ona nastoji stimulirati razvoj novinske fotografije, poticati transfer znanja, pomoći da se razviju visoki profesionalni standardi u vizualnom novinarstvu, te promovirati slobodnu i neograničenu razmjenu informacija.