The national campaign from 2006 "Loving means conserving! warned the public of the need to preserve the natural and cultural heritage of the Adriatic region, its shoreline and islands as a protected entity with preserved biodiversity.
Nacionalnom kampanjom "VOLJETI ZNAČI OČUVATI!" u 2006. upozorilo se javnost na potrebu očuvanja prirodne i kulturne baštine jadranske regije, te mora priobalja i otoka kao zaštićene cjeline s očuvanom bioraznolikošću.