Following its completion, Dickinson approached Sidgwick & Jackson, who, according to Dickinson, agreed to publish the book before reading it based on Iron Maiden's album sales alone.
Nakon što ju je napisao, Dickinson je pristupio izdavaču Sidgwick & Jackson koji ju je, prema Dickinsonovim riječima, pristao objaviti čak i prije nego što ju je pročitao zbog prodaje albuma Iron Maidena.