During his cross-Canada run, he turned down every endorsement he was offered (including from major multinationals such as McDonald's), as he felt that it would detract from his goal of creating public awareness.
Tijekom svoje trka kroz Kanadu, odbio je svaki ugovor koji su mu nudili (također od nekoliko multinacionalih kompanija poput McDonald'sa), jer je mislio da će to odvratiti javnost od njegovog cilja stvaranja javne osviještenosti.