This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology."
To jednostavno znači da osobne i društvene posljedice svakoga medija - to jest svakog našeg produžetka - proizlaze iz novih razmjera što ih u naše poslove uvodi svaki naš produžetak ili svaka nova tehnologija.