In their introduction, "No More Secrets - Kinderculture, Information Saturation, and the Postmodern Child," the pair provide a name for this corporate construction of children's culture: kinderculture.
U uvodu knjige „No More Secret – Kinderculture, Information Saturation and the Postmodern Child“, autori daju ime za tu korporativnu konstrukciju dječje kulture: kinderkultura.