Given the Rover's equipment, prices were reasonably competitive in the large family car segment and considerably lower than the price of such compact executive cars such as the BMW 3 Series and Audi A4.
Med tanke på Roverens udstyr var priserne relativt konkurrencedygtige i klassen af store mellemklassebiler og lavere end prisen for andre kompakte luksusbiler såsom BMW 3-serien og Audi A4.