The league was among the first to be sponsored by an external company when, in the late 1970s, it was sponsored by local building societies Magnet and Planet, and Town and Country.
Eastern Counties Football League var blandt de første ligaer, der blev sponsoreret af en ekstern virksomhed, da den i slutningen af 1970'erne havde de lokale byggefirmaer Magnet and Planet og Town and Country som sponsorer.