A viral marketing alternate reality game was employed through the Sector 7 website, which presented the film and all previous Transformers toys and media as part of a cover-up operation called "Hungry Dragon," perpetrated by a "real life" Sector 7 to hide the existence of genuine Transformers.
Et viral marketing alternate reality game blev anvendt igennem Sektor 7 hjemmesiden, hvilket præsenterede filmen og alt tidligere Transformers legetøj og medie som del af en mørklægnigns operation kaldet "Hungry Dragon," begået af en "virkelig" Sektor 7, for at skjule eksistensen af "ægte" Transformere.