The founder of Viz Media, Seiji Horibuchi, speculates that the US market for light novels will experience a similar increase in popularity as it has in the Japanese subculture once it becomes recognized by the consumer audience.
Grundlæggeren af Viz Media, Seiji Horibuchi antager, at det amerikanske marked for light novels vil opleve en stigende popularitet i stil med det for japanske subkulturer, når det engang er blevet anerkendt af publikum.