On 7 March 2011, LVMH announced the acquisition of the 50.4% family-owned shares of the Italian jeweller Bulgari and the intention to make a tender offer for the rest, which was publicly owned.
Den 7. marts 2011 annoncerede LVMH et køb på 50,4 % af den familieejede italienske smykkevirksomhed Bulgari og intention om at byde på resten, der var offentligt ejet.