In January 2008, Kaz Hirai, CEO of Sony Computer Entertainment, suggested that the console may start making a profit by early 2009, stating that, "the next fiscal year starts in April and if we can try to achieve that in the next fiscal year that would be a great thing" and that " is not a definite commitment, but that is what I would like to try to shoot for".
I januar 2008 antydede Kaz Hirai, administrerende direktør for Sony Computer Entertainment, at konsollen kunne begynde at give et overskud i starten af 2009 og sagde at "det næste finansår begynder i april og hvis vi kan forsøge at opnå det i det næste finansår ville det være en god ting" og "det (overskudsforretning) er ikke en endelig forpligtelse, men det er hvad jeg gerne ville prøve at gå efter".