Usher then sought assistance in finding a label home for the artist from then manager Chris Hicks, who helped engineer an audition with his contact L.A. Reid of The Island Def Jam Music Group.
Usher efterspurgte derefter hjælp til at finde et pladeselskab til Bieber, hos sin daværende manager Chris Hicks, som hjalp med at lave en audition med hans kontakt Antonio L.A. Reid hos Island Def Jam Music Group.