The club was also able to turn the location of its ground in the dock area part of town, near Hamburg's famous Reeperbahn – centre of the city's night life and its red-light district – to its advantage.
Klubben var også i stand til at vende dens plads på havnearealet i St. Pauli tæt på Hamburgs berømte Reeperbahn – centrum for byens natteliv og dets red-light district – til en fordel.