In 2010, Nikki Finke hired Variety reporter Mike Fleming Jr. (now "Co-Editor-in-Chief, Film") to edit the new Deadline New York expansion, Financial Times editor Tim Adler to lead Deadline London, and Nellie Andreeva, a former editor for The Hollywood Reporter, to helm the site's television coverage as "co-editors-in-chief, TV").
I 2010 hyrede Nikke Finke Varietys reporter Mike Fleming Jr. (nu "vicechefredaktør, film") til at redigere den nye udvidelse Deadline New York, Financial Times redaktør Tim Adler til at lede Deadline London, og Nellie Andreeva, en tidligere redaktør for The Hollywood Reporter, til at lede sidens tv-dækning (som "vicechefredaktør, tv").