During the reconstruction of 1990, all cigarettes manufacturing was gathered together in the new independent subsidiary company of House of Prince A/S and all cigars manufacturing was gathered together in Nobel Cigars A/S – now ST Cigar Group Holding B. V. In February 2008, the cigarette and snus operations of the company were acquired by British American Tobacco.
Under restruktureringen i 1990 blev al cigaretproduktion samlet i det nye datterselskab under House of Prince A/S, og al cigarfremstilling blev samlet under Nobel Cigars A / S - nu ST Cigar Group Holding B. V. I juli 2008 blev virksomhedens cigaret- og snusdivisioner solgt til British American Tobacco.