These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, and professional advisers).
Disse tredje parter eksisterer enten i forsyningskæden (detailforhandler, producent, osv.) eller de kan være såkaldte merværdi influenter (såsom journalister, akademikere, industrianalytikere, og professionelle rådgivere).