After launch, 888 Denmark manager in Denmark, Simon Ravn, said: "We have a slightly different approach to the Danish poker market than many of the other poker providers; we want to offer value to all our players, rather than focus on sign up bonuses and new customers", adding that "people still want to play poker and we think we can offer a new, fresh experience with us".
Efter lanceringen sagde landeleder for 888 i Danmark, Simon Ravn, at "Vi har et lidt andet approach til det danske pokermarked, end mange af de andre pokerudbydere; vi vil gerne tilbyde value til alle vores spillere, frem for at fokusere på sign up-bonusser og nye kunder", hvortil han tilføjede, at "folk vil jo fortsat gerne spille poker, og vi tror, vi kan tilbyde en ny, frisk oplevelse hos os".