The Friends product range replaced Lego's previous female-oriented theme Lego Belville, which had been in production since 1994, and featured dolls that were much larger than both the mini-dolls and minifigures.
Lego Friends erstattede virksomhedens tidligere pige-orienterede tema Lego Belville, der havde været i produktion siden 1994, og som havde dukker, der var langt større end både mini-dukkerne og de traditionelle minifigurer.