Henry W. Grady, the editor of the Atlanta Constitution, promoted the city to investors as a city of the "New South," by which he meant a diversification of the economy away from agriculture, and a shift from the "Old South" attitudes of slavery and rebellion.
Over for investorer reklamerede Henry W. Grady, dagbladet Atlanta Constitutions redaktør, for Atlanta som en by i det "Nye Syden", hvormed han mente en diversificering af økonomien væk fra landbrug, og et skift fra det "Gamle Sydens" holdning til slaveri og oprør.