The paper's popularity was attributable to its mix of timely information on current events and publication of serialized popular novels, such as Tarzan, and debuts of new literature, including the poetry of Rainis.
Avisens popularitet skyldtes dens blanding af rettidig information om aktuelle begivenheder og offentliggørelse af føljetoner fra populære romaner, såsom Tarzan, og debuterende ny litteratur, herunder poesi af Rainis.