In the hereditary lands Brandenburg-Ansbach in Franconia, where with his older brother Casimir of Brandenburg-Kulmbach he had assumed the regency in place of their father, he encountered greater difficulties, although the popular spirit was inclined toward the Reformation.
I sine arvelande Brandenburg-Ansbach i Franken, hvor han sammen med sin storebror Kasimir af Brandenburg-Kulmbach havde overtaget herredømmet fra deres far, stødte han på større vanskeligheder, selv om den folkelige stemning pegede i retning af Reformationen.