It was started by the National Confectionery Industry Association as an "answer day" to Valentine's Day on the grounds that men should pay back the women who gave them chocolate and other gifts on Valentine's Day.
Den blev startet af den nationale konfektindustriforbund som en "svar-dag" til Valentinsdag med den begrundelse, at mænd skulle yde gengæld til de kvinder, der gav dem chokolade og andre gaver på Valentinsdag.