The launch was accompanied by a marketing campaign entitled "London's new train set", with posters and leaflets carrying an image of model railway packaging containing new Overground trains, tracks and staff.
Lanceringen blev fulgt af en markedsføringskampagne, kaldet "London's new train set" (Londons nye togpakke), med plakater og foldere med et billede af en modeltogspakke med de nye Overground-tog, spor og personale.