In the Edelman Trust Barometer report in 2008, the majority (58%) of the respondents reported they most trusted company or product information coming from "people like me" inferred to be information from someone they trusted.
I ”The Edleman trust barometer report” fra 2008 har flertallet på hele 58 % af respondenterne sagt at de finder firmaer og produkt informationer der kommer fra ”personer som mig” mest troværdige.