On 7 July 2007, Norton presented at Live Earth and undertook a trip to Ethiopia with the Born Free Foundation to highlight the plight of the Ethiopian wolf – the rarest canid in the world.
Den 7. july 2007 præsenterede Norton de britiske seere for programmet Live Earth, hvori han rejste til Etiopien med Born Free Foundation for at fremhæve situationen omkring den etiopiske ulv – den mest sjældne ulverace i verden.