Executive producers, Bob Bain and Michael Burg came together to create an award show geared toward a teen demographic, somewhat older than that of the Nickelodeon Kids' Choice Awards, but similar to that of MTV.
Bob Bain og Michael Burg gik sammen som producerer for at lave et prisuddelingsshow for den yngre demografi, som dog skulle være henvendt til et lidt ældre publikum end Nickelodeon Kids' Choice Awards, men samtidig lignende med MTV.