Having faded by the beginning of the Euromaidan demonstrations in November 2013, it was renewed on March 2, 2014, during the Crimean crisis and the Russian military intervention in Ukraine.
Ved begyndelsen af Euromajdan-demonstrationerne i november 2013 ebbede kampagnen ud, men vendte tilbage med fuld kraft den 2. marts 2014 under Krimkrisen og den russiske militære intervention i Ukraine.