In late 1991, The Dallas Morning News became the lone major newspaper in the Dallas market when the Dallas Times Herald was closed after several years of circulation wars between the two papers, especially over the then-burgeoning classified advertising market.
Sent i 1991 blev The Dallas Morning News den eneste større avis i Dallas, da Dallas Times Herald lukkede efter flere års kamp mellem de to aviser, især over det dengang blomstrende annoncemarked.