Hick's law has interesting modern applications in marketing, where restaurant menus and web interfaces (among other things) take advantage of its principles in striving to achieve speed and ease of use for the consumer.
Hicks lov har interessante moderne applikationer i marketing, hvor restaurantmenuer og websider (blandt andet) udnytter lovens principper i bestræbelserne på at opnå hastighed og brugervenlighed for forbrugeren.