Jed Gottlieb of the Boston Herald argues that, although Is This It provided substantial musical influence, its biggest success was in revamping the music industry and making A&R delegates scout and promote alternative bands.
Jed Gottlieb fra Boston Herald argumenterer for, at selvom Is This It bidrog med en væsentlig musisk indflydelse, var dets største succes at reformere musikindustrien og få A&R repræsentanter til at udspejde og promovere alternative bands.