Rother proposes that it is not solutions themselves that provide sustained competitive advantage and long-term survival, but the degree to which an organization has mastered an effective routine for developing fitting solutions again and again, along unpredictable paths.
Rother foreslår, at det ikke er løsningerne selv, der giver vedvarende konkurrencefordel og langsigtet overlevelse, men i hvilken grad en organisation har mestret en effektiv rutine til at udvikle passende løsninger igen og igen langs uforudsigelige veje.