The label's chief role was in facilitating her exposure on a much broader scale rather than developing the artist and her music, because in the words of Mitchell, "She was already moving, she already had her records – she had a self-contained movement."
Pladeselskabets primære rolle var at facilitere hende i en bredere forstand, snarere end at udvikle kunstneren og hendes musik, fordi hun med Mitchells ord, "...allerede på vej, hun havde allerede sine indspilninger – hun var i selvstændig bevægelse."