The campaign produced T-shirts, hoodies, bumper stickers, stickers, and lapel pins sold through Richard Dawkins's online store, with the proceeds going to the Richard Dawkins Foundation for Reason and Science.
Kampagnen producerer for tiden t-shirts, hættetrøjer, klistermærker med mere, solgt gennem Richard Dawkins's online butik, hvor al overskud går til "Richard Dawkins Fond For Fornuft og Videnskab" (The Richard Dawkins Foundation for Reason and Science).