The men's magazine "M", launched at the end of the 1960s with a million-DM advertising budget, had to be discontinued by Burda after 12 editions, which cost the publishing house losses that went into the millions.
Das Ende der 1960er Jahre mit millionenschwerem Werbeaufwand gestartete Männermagazin „M“ musste Burda nach zwölf Ausgaben wieder einstellen, was dem Verlag einen Verlust in Millionenhöhe bescherte.