Dissatisfied with the quality of the coverage that the Mac and, especially, his own Frontier software received in the trade press, Winer saw DaveNet as an opportunity to "bypass" the conventional news channels of the software business.
Unzufrieden mit der Qualität der Berichterstattung in der Fachpresse über Apple und, insbesondere, über seine eigene Frontier Software, sah Winer DaveNet als Chance, die konventionellen Nachrichten-Kanäle der Softwareindustrie zu „umgehen“.