From 2010 to 2011 he was head of the communication department of the SPD party executive committee, until in June 2011 the First Mayor of Hamburg, Olaf Scholz, appointed him as head of his newly created Media Office in the Hamburg Senate Chancellery.
Von 2010 bis 2011 war er Abteilungsleiter Kommunikation des SPD-Parteivorstands, bis ihn im Juni 2011 der Erste Bürgermeister von Hamburg Olaf Scholz zum Leiter seines neugeschaffenen Amtes Medien in die Hamburger Senatskanzlei berief.