After completing his Ph.D. he took over the leadership of the Competence Center for Business-to-Business Marketing at the Institute for Marketing and Trade (IMH-HSG) and later he also led the Management and Education division for many years.
Nach seiner Promotion übernahm er die Leitung des Kompetenzzentrums für Business-to-Business Marketing am Institut für Marketing und Handel (IMH-HSG) und später für mehrere Jahre zusätzlich den Bereich Management Education.