The store in the backyard of the house Liechensteinstraße No. 4 was conveniently located near the center of Vienna, which probably contributed to the rapid success of the company.
Der Laden im Hinterhof des Hauses Liechensteinstraße Nr. 4 lag günstig in der Nähe der Wiener Innenstadt, was vermutlich zum raschen Erfolg des Unternehmens beitrug.