It is therefore directly concerned with the organizational place of design, with the identification with specific design disciplines which are relevant to the resolution of key management issues, and with the training of managers to use design effectively. — Peter Gorb Design management is a complex and multi-faceted activity that goes right to the heart of what a company is or does it is not something susceptible to pat formulas, a few bullet points or a manual.
Es ist daher direkt betroffen vom Ort des Designs im Unternehmen, mit der Identifikation von spezifischen Designdisziplinen, die relevant für die Lösung der Schlüsselprobleme des Management sind, und mit der Ausbildung von Führungskräften, um Design effektiv einzusetzen.“ – Peter Gorb „Design management is a complex and multi-faceted activity that goes right to the heart of what a company is or does it is not something susceptible to pat formulas, a few bullet points or a manual.