In 2016, there have been $248.4 million in sales of I Can't Believe It's Not Butter and $47.7 million of I Can't Believe It's Not Butter Light.
2016년 기준으로 I Can't Believe It's Not Butter는 2억 4840만 달러를, I Can't Believe It's Not Butter 라이트는 4770만 달러의 판매수익을 거두었다.