When you get a poem on a billboard or on the radio or on a cereal box or whatever, it happens to you so suddenly that you don't have time to deploy your anti-poetry deflector shields that were installed in high school.
Dzejolim atrodoties uz reklāmas izkārtnes vai skanot pa radio, vai arī esot uzdrukātam uz brokastu pārslu kastes vai citur, jūs sastopieties ar to tik pēkšņi, ka nepietiek laika, lai liktu lietā vidusskolā izveidotos aizsargvairogus pret dzeju.