(Laughter) We all sit at various places at various times on this scale, but what the law of diffusion of innovation tells us is that if you want mass-market success or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18 percent market penetration, and then the system tips.
(Smiekli) Dažādos laikos mēs visi esam šīs skalas dažādās vietās, bet inovāciju difūzijas likums nosaka – ja gribat gūt panākumus masu tirgū vai likt tirgum pieņemt kādu ideju, jūs to nevarat izdarīt, kamēr neesat sasnieguši kritisko punktu, 15 līdz 18 procentus tirgus, un tad sistēma nosveras par labu jums.