They didn't change their content, they kept tweeting the same as usual, but suddenly, the white guys noticed they were getting called the n-word all the time and they were getting the worst kind of online abuse, whereas the black women all of a sudden noticed things got a lot more pleasant for them.
Viņi nemainīja saturu, turpināja tvītot kā parasti, taču baltie puiši pēkšņi pamanīja, ka tos visu laiku apsaukā ar vārdu, kas sākas ar N, un ka pret viņiem vērsta visnelāgākā interneta vardarbība, turpretī melnās sievietes pēkšņi pamanīja, ka visa padarīšana kļuvusi daudz patīkamāka.