I think they wanted to believe that the most expensive bottle of wine in the world must be the best bottle of wine in the world, must be the rarest bottle of wine in the world.
Viņi laikam gribēja ticēt tam,  ka pasaulē visdārgākajai vīna pudelei būtu jābūt arī pasaulē labākajai vīna pudelei un pasaulē retākajai vīna pudelei.