Or when you go to the supermarket and you're standing there in that huge aisle of different types of toilet papers, you don't take out your cell phone, and open a browser, and go to a website to try to decide which of these different toilet papers is the most ecologically responsible purchase to make.
Vai, esot lielveikalā un stāvot pie garas plauktu rindas ar dažāda veida tualetes papīriem, jūs neskatāties telefona pārlūkprogrammā un neejat uz kādu mājaslapu, lai izlemtu, kurš no šiem tualetes papīriem ir videi draudzīgākais pirkums.