And he said, "Well, recently I pitched a sustainability project to a client, and turned and he said to me, 'I know it's going to cost less, I know it's going to sell more, but we're not pioneers, because pioneers have arrows in their backs.'" I think we've got a roomful of pioneers, and I hope there are far more pioneers out there, because we need to solve these problems.
Es zinu, ka tu par to zini.” Viņš atbildēja: „Nesen es izstrādāju ilgtspējas projektu klientam, un viņš man teica: „Es zinu, ka tas maksās mazāk, es zinu, ka to varēs pārdot vairāk, bet mēs neesam celmlauži,  jo celmlaužiem mugurā tiek bultas.” Es uzskatu, ka mums ir pilna zāle celmlaužu, un ceru, ka tur ārā to ir vēl vairāk,  jo mums šīs problēmas ir jārisina.