So when I knew I was coming here to do a TED Talk that was going to look at the world of branding and sponsorship, I knew I would want to do something a little different.
Aşadar, când am aflat că voi veni aici pentru un discurs TED care va analiza lumea branding-ului şi a sponsorizărilor, am ştiut că voi dori să fac ceva puţin diferit.