Instead of seeing its primary objective as consumption, design thinking is beginning to explore the potential of participation -- the shift from a passive relationship between consumer and producer to the active engagement of everyone in experiences that are meaningful, productive and profitable.
In loc sa spunem ca obiectivul principal este consumul, design thinking incepe sa exploreze potentialul de participare. Trecerea de la relatia pasiva dintre consumator si producator la implicarea activa a tuturor in experiente semnificative, productive si profitabile.