If you're in any one of those roles -- and I think that probably is everybody who's listening to this talk -- the acronym is RASA, which is the Sanskrit word for "juice" or "essence."
Sekiranya anda memegang salah satu peranan tersebut -- dan saya rasa para hadirin pernah memegang salah satu darinya -- akronim itu ialah RASA, perkataan Sanskrit bererti intipati.