We proposed a building that was audacious, that was different than any of the forms that the community was used to, and we were scared and our client was scared and the community was scared, so we created a series of photorealistic renderings that we put onto Facebook and we put onto Instagram, and we let people start to do what they do: share it, comment, like it, hate it.
Kami mencadangkan  sebuah rancangan yang berani, yang menggunakan bentuk-bentuk  yang tidak biasa dilihat di situ. Kami berasa takut,  klien kami berasa takut, komuniti di situ pun berasa takut. Jadi, kami menghasilkan  gambar-gambar realistik dan memaparkannya di Facebook dan Instagram, dan kami melihat  apa yang orang ramai lakukan: kongsikannya, memberi komen,  sukakannya, bencikannya.