They believed that cacao was a heavenly food gifted to humans by a feathered serpent god, known to the Maya as Kukulkan and to the Aztecs as Quetzalcoatl.
Mereka percaya bahawa koko ialah makanan dari syurga dan dianugerah kepada manusia oleh dewa ular berbulu, orang Maya memanggilnya Kukulkan, orang Aztek pula  memanggilnya Quetzalcoatl.