(Laughter) (Applause) Now, I think a little bit like the IKEA effect, by getting people to work harder, they actually got them to love what they're doing to a higher degree.
(박수) 지금부터 이케아 효과에 대해서 생각해보죠. 사람들은 더 열심히 일할수록, 자신들이 한 일을 더욱  좋아하게 된다는 거죠.