And what's incredible to me is that this experience, which is very emotional and kind of almost physical, is something that can be carefully designed.
제가 "아하"에 대해  대단하다고 생각하는 건 굉장히 감성적이지만 약간 물리적이고 하나하나 자세하게  디자인된 순간이라는 겁니다.