So the basic idea was these would be new school libraries for New York schools, and so the idea is that it's a new thing, a new idea that needs a new name.
Projekti eesmärgiks oli,  et NEW Yorgi koolid saaksid uued (NEW) raamatukogud, kuna see on täiesti UUS lähenemine, siis tuleks asjale anda ka UUS nimi.