Well, when there are lots of alternatives to consider, it's easy to imagine the attractive features of alternatives that you reject that make you less satisfied with the alternative that you've chosen.
Kui kaaluda tuleb paljusid alternatiive, siis on lihtne ette kujutada häid külgi nende asjade juures, mida sa lõpuks ei vali, aga mille tulemusena sa oled oma valikuga pärast vähem rahul.