Tastemakers, creative participating communities, complete unexpectedness, these are characteristics of a new kind of media and a new kind of culture where anyone has access and the audience defines the popularity.
Trendiloojad, osalusloomingu kogukonnad, täielik ootamatus, need on tunnusjoonteks uuele  meediale ja uuele kultuurile, millele igaühel on ligipääs ja kus publik otsustab populaarsuse.