And then, we had a chat with the farmers, and we said, "We're really serious about this," but they didn't actually believe us, so we thought, okay, what should we do? I know. If we can create a campaign around one product and show them there is local loyalty to that product, maybe they'll change their mind and see we're serious.
Ja siis vestlesime talunikega ning ütlesime neile: "Me võtame seda tõesti tõsiselt," aga nad ei uskunud meid päriselt, nii et me mõtlesime, hea küll, mida me peaksime tegema? Ma tean. Kui me suudame luua kampaania ühe toote ümber ja näidata neile, et kohalikud on sellele tootele truud, võib-olla muudavad nad meelt ja näevad, et meil on tõsi taga.