So it's this here, this little gap that you have to close, as Jeffrey Moore calls it, "Crossing the Chasm" -- because, you see, the early majority will not try something until someone else has tried it first.
Siin ongi see väike lõhe, mis tuleb täita nagu Jeffrey Moore ütleb: “Kuristiku ületamine", sest on ju teada, et varajane  enamus ei proovi midagi enne kui keegi teine seda  enne teda proovinud pole.