Richard Dawkins, whom you'll be hearing later in the day, invented the term "memes," and put forward the first really clear and vivid version of this idea in his book "The Selfish Gene."
Richard Dawkins, keda te kuulete täna hiljem, leiutas mõiste “meem”, pakkudes välja esimese väga selge ja värvika versiooni sellest ideest oma raamatus “Isekas geen”.