These aren't just people being jerks. These are people that are saying, look, I don't want to talk to you now, or I didn't want to talk to you then, but I still care about you.
La gente no quiere ser chocante. Lo que estas personas dicen es: "Mira, no quiero hablar contigo ahora", o "No quise hablarte en ese momento,  pero todavía me interesas.