And by themselves, those purchases don't seem like they might reveal a lot, but it's a pattern of behavior that, when you take it in the context  of thousands of other people, starts to actually reveal some insights.
Y por sí solas,  dichas compras no parecen revelar mucho, pero es un patrón de  comportamiento que, tomado en el contexto de  miles de otras personas, empieza a revelar algunas ideas.