What happens is when the price goes down, people are more likely to take Uber at different times of the day than they otherwise would have, and they're more likely to use it in places they wouldn't have before.
Quando i prezzi scendono, le persone sono più inclini a usare Uber in momenti diversi del giorno di quanto farebbero altrimenti, e in posti in cui  non l'avrebbero usato prima.