So the Health Media Collaboratory, at the end of their project, they were able to find that 87 percent of tweets about those very graphic and disturbing anti-smoking ads expressed fear, but did they conclude that they actually made people stop smoking?
Così l'Health Media Collaboratory, alla fine del progetto ha potuto  concludere che l'87 per cento dei tweet riguardanti quelle campagne  esplicite e scioccanti contro il fumo suscitavano paura, ma hanno potuto concludere che facessero realmente  smettere di fumare?