He was one of six people who were invited to participate in this competition, after six previous firms struck out with things that were so stupid and banal that even the city of New York was forced to go, "Oh, I'm really sorry, we screwed up."
Era una delle sei persone invitate a partecipare a questa gara dopo che sei imprese erano state eliminate con delle idee così stupide e banali che persino la città di New York è stata costretta a dire, oh, mi dispiace tanto, abbiamo fatto una cazzata.