We proposed a building that was audacious, that was different than any of the forms that the community was used to, and we were scared and our client was scared and the community was scared, so we created a series of photorealistic renderings that we put onto Facebook and we put onto Instagram, and we let people start to do what they do: share it, comment, like it, hate it.
Navrhli jsme budovu, která byla odvážná, odlišná od čehokoli,  na co komunita byla zvyklá. My jsme se toho báli,  klient se toho bál, komunita se toho bála. Vytvořili jsme tedy sadu  fotorealistických ilustrací a nahráli je na Facebook a na Instagram a nechali lidi dělat to,  co obvykle dělají: sdílet, komentovat, lajkovat, nesnášet.