You can do it with threats of coercion, "sticks," you can do it with payments, "carrots," or you can do it by getting others to want what you want.
Můžete toho docílit výhrůžkami silou, "bičem," můžete zaplatit, "cukr," a nebo můžete ostatní přesvědčit, aby chtěli, co chcete vy.