And our goal was to try to humanize them a bit, and what I did was add type and people to the ad, which the previous campaign had not had, and nobody remembered them, and nobody referenced them.
E o objetivo era humanizá-los um pouco, então coloquei letras  e pessoas no anúncio, que faltavam à campanha anterior, e ninguém lembrava,  ninguém fazia referência.