We proposed a building that was audacious, that was different than any of the forms that the community was used to, and we were scared and our client was scared and the community was scared, so we created a series of photorealistic renderings that we put onto Facebook and we put onto Instagram, and we let people start to do what they do: share it, comment, like it, hate it.
Nós propusemos um edifício audacioso, diferente de qualquer forma que era familiar à comunidade e nós ficamos receosos, nosso cliente ficou receoso e a comunidade ficou receosa. Então nós criamos uma série de representações "fotorrealistas" que nós colocamos no Facebook e colocamos no Instagram, e deixamos as pessoas fazerem o que elas fazem: compartilhar, comentar, curtir, odiar.