And it was interesting to me -- my background is in sociology; I had no design training, and sometimes people say, well, that explains it -- but it was a very interesting experiment because there's no product that I had to sell; it was simply the image of Microsoft they were trying to improve.
E era interessante pra mim: eu estudei sociologia, não design, e às vezes dizem, bem, isso explica... mas foi um experimento muito interessante porque não havia produto a ser vendido; eles só queriam melhorar  a imagem da Microsoft.