In the research phase of the project at Interval, we partnered with a company called Cheskin Research, and these people -- Davis Masten and Christopher Ireland -- changed my mind entirely about what market research was and what it could be.
Para a fase de pesquisa do projeto na Interval, nós formamos uma parceria com uma empresa chamada Cheskin Research, e essas pessoas, Davis Masten e Christopher Ireland, mudaram meu pensamento completamente sobre o que era pesquisa de mercado, e o que poderia ser.