In bringing such a future to life, what was important to us was that people could actually touch, see and feel its potential, because such an immediate and close encounter provokes people to ask the right questions, questions like: What are the implications of living in a world where I'm judged on my genetics?
Ao trazer esse futuro à vida, nosso objetivo era que as pessoas pudessem tocar, ver e sentir como ele poderia ser, porque esse encontro imediato e de perto leva as pessoas a fazerem as perguntas certas, perguntas como: "Quais são as implicações  de vivermos num mundo em que somos julgados por nossa genética?"