They were coming at a pretty regular clip, but as the story was building, normally, as a reader, you control how fast you move through a text, but in this case, The New Yorker did, and they were sending you bit by bit by bit, and you had this suspense of waiting for the next line.
Eles apareciam em intervalos regulares, mas à medida que a história se desenrolava, normalmente, como leitor, você controla  a rapidez com que passa pelo texto, mas nesse caso,  a New Yorker controlava, e eles lhe mandavam  pedacinho por pedacinho, e havia esse suspense  de esperar pela próxima linha.