I started thinking about it way back when I was a  Wall Street Journal reporter and I was in Europe and I was supposed to cover trends and trends that transcended business or politics or lifestyle.
Eu comecei a pensar nisso há algum tempo quando era repórter do Wall Street Journal e eu estava na Europa e deveria estar cobrindo as tendências e tendências que transcendiam os negócios ou a política ou o estilo de vida.