And "House of Cards" absolutely did that, because then many people would talk about it and associate that brand with us, whereas "Mad Men" we carried -- great show, AMC show -- but they didn't associate it with Netflix, even if they watched it on Netflix.
E "House of Cards" fez isso, sem dúvida, porque na época muitas pessoas falavam sobre isso e associavam aquela marca conosco, enquanto "Mad Men", um ótimo show da AMC, não era associado à Netflix, mesmo ao ser assistido no Netflix.