But if what we're really trying to do is stop the spread of HIV, we need to think about the customer, the people whose behavior needs to change -- the couples, the young women, the young men -- whose lives depend on it.
Mas, se o que estamos realmente tentando fazer é parar a propagação do HIV, precisamos pensar no cliente, as pessoas cujo comportamento precisa mudar – os casais, as jovens, os jovens cujas vidas dependem disso.