We see it even in the gambling industry that once picked up on this phenomenon of the near win and created these scratch-off tickets that had a higher than average rate of near wins and so compelled people to buy more tickets that they were called heart-stoppers, and were set on a gambling industry set of abuses in Britain in the 1970s.
Vemos isso até na indústria de jogos de azar, que já entendeu esse fenômeno da quase-vitória, e criou bilhetes de raspadinha que têm mais quase-vitórias do que a média e, assim, levou as pessoas a comprarem mais bilhetes, que eram chamados de "infartos" e eram vendidos em uma indústria de jogos de azar na Grã-Bretanha, na década de 70.