They use data to first understand lots of pieces about their audience that they otherwise wouldn't have been able to understand at that depth, but then the decision to take all these bits and pieces and put them back together again and make a show like "House of Cards," that was nowhere in the data.
Wykorzystali dane, żeby zrozumieć preferencje widzów, czego inaczej nie dałoby się zrobić tak dogłębnie. Ale to nie dane zdecydowały o stworzeniu "House of Cards".