At the outset, AT&amp;T had wanted to set the phone books in Helvetica, but as my friend Erik Spiekermann said in the Helvetica movie, if you've seen that, the letters in Helvetica were designed to be as similar to one another as possible.
Anfangs wollte AT&amp;T  das Telefonbuch in Helvetica setzen, doch wie mein Freund Erik Spiekermann  im Film "Helvetica" sagte, falls sie den gesehen haben: "Die Buchstaben in Helvetica  wurden einander absichtlich so ähnlich  wie möglich gestaltet."