So if you accept that your number one task as a speaker is to build an idea inside the minds of your audience, here are four guidelines for how you should go about that task: One, limit your talk to just one major idea.
Així que si acceptes que la teva tasca principal és construir una idea dins de les ments de la teva audiència, aquí tens quatre punts sobre com encarar aquesta tasca: Primer: limita la teva xerrada a una gran idea.