And then, we had a chat with the farmers, and we said, "We're really serious about this," but they didn't actually believe us, so we thought, okay, what should we do? I know. If we can create a campaign around one product and show them there is local loyalty to that product, maybe they'll change their mind and see we're serious.
I després, vam parlar amb els grangers, i vam dir, "Anem molt seriosament amb això," però ells no ens van creure, així que vam pensar, bé, i que farem? Ja ho sé. Si podem crear una campanya al voltant d'un producte i ensenyar-los que hi ha una lleialtat local a aquest producte, potser canviaràn de parer i veuràn que anem seriosament.