So whole grain breads historically have had sort of this onus of being health food breads, and people don't like to eat, quote, health food. They like to eat healthy and healthily, but when we think of something as a health food, we think of it as something we eat out of obligation, not out of passion and love for the flavor.
Històricament, el pa integral sempre ha arrossegat el títol de saludable i a la gent no li agrada el menjar “saludable”. Els agrada menjar bé i menjar sa però quan pensem en menjar saludable sembla que ens ho hem de menjar per força no perquè ho trobem deliciós.