This tendency to compare to the past is causing people to pass up the better deal. In other words, a good deal that used to be a great deal is not nearly as good as an awful deal that was once a horrible deal.
Aquesta tendència a comparar amb el passat fa que la gent no aprofiti la millor oferta. En altres paraules, una bona oferta que abans era un oferta sensacional, sembla menys bona que una oferta dolenta que abans era una oferta horrible.