This led me to starting a company called Design Within Reach, a company dealing with simple forms, making good designers available to us, and also selling the personalities and character of the designers as well, and it seems to have worked.
Isso levou-me a fundar uma empresa chamada Design Within Reach, uma empresa que tratava de formas simples, captando bons "designers", e vendendo também a personalidade e o carácter dos "designers". Parece que funcionava.