Those plucky entrepreneurs who managed to switch focus by responding to prevention questions with promotion answers went on to raise 14 times more funding than those who responded to prevention questions with prevention answers.
As empresárias destemidas que conseguiram mudar o foco ao responder a perguntas de prevenção com respostas de promoção conseguiram 14 vezes mais financiamento do que as que responderam  às perguntas de prevenção com respostas de prevenção.