Manya's success was that she was able to open in their heads an image of an idealized future, an image of themselves when they are already more successful, freer, and for them, choosing that other car was as if they are coming closer to this ideal in which it was as if Manya already saw them.
O êxito de Manya é que ela era capaz de criar nas cabeças deles uma imagem de um futuro ideal, uma imagem deles mesmos quando já fossem mais  bem sucedidos, mais livres. Para eles, escolher aquele outro carro, era como se se aproximassem  mais desse ideal, no qual Manya já os tinha visto.