We proposed a building that was audacious, that was different than any of the forms that the community was used to, and we were scared and our client was scared and the community was scared, so we created a series of photorealistic renderings that we put onto Facebook and we put onto Instagram, and we let people start to do what they do: share it, comment, like it, hate it.
Propusemos um edifício que era audaz, que era diferente de todas as formas a que a comunidade estava habituada. Nós tínhamos receio, o nosso cliente tinha receio e a comunidade tinha receio, por isso, criámos uma série de maquetes fotorrealísticas que pusemos no Facebook e no Instagram, e deixámos as pessoas começar a fazer o que fazem: a partilhar, a comentar, a gostar, a odiar.