That in order for people to understand the differences between the choices, they have to be able to understand the consequences associated with each choice, and that the consequences need to be felt in a vivid sort of way, in a very concrete way.
Para as pessoas compreenderem as diferenças entre as escolhas, têm de ser capazes de compreender as consequências associadas a cada escolha. Essas consequências precisam de ser sentidas de uma maneira expressiva, de uma maneira muito concreta.