The New Yorker demands some cognitive work on your part, and what it demands is what Arthur Koestler, who wrote "The Act of Creation" about the relationship between humor, art and science, is what's called bisociation.
The New Yorker exige algum trabalho cognitivo da nossa parte. Isso exige aquilo a que Arthur Koestler — que escreveu "The Act of Creation" sobre a relação entre  humor, arte e ciência — chama de bissociação.