So instead of holding a competition, what he did -- and his team of course -- was they looked at all the data they already had about Netflix viewers, you know, the ratings they give their shows, the viewing histories, what shows people like, and so on.
Em vez de lançar uma competição, ele e a sua equipa olharam para todos os dados que tinham sobre os telespectadores da Netflix, as avaliações que dão aos programas, o historial de visualizações, o que gostam, etc.