Often, the good ideas are so staring-at-you-right-in-the-face that you kind of miss them. And I think, a lot of times, what we do is just, sort of, hold the mirror up to our clients, and sort of go, "Duh! You know, look what's really going on."
Frequentemente, as boas ideias estão tão à frente do nariz, que quase nem as vemos. Muitas vezes, só mostramos um espelho, aos nossos clientes e dizemos: "Veja o que está a acontecer."