It's sort of as if they imagine themselves on a big, flowing river of activity, where, if they are, for example, soft drinks manufacturers, they understand that upstream from them, there's water and sugar, and farmers that grow that sugar, and plastic and metal and glass, all of which flows into this thing that we call a company which has financial results.
É como se se imaginassem na corrente de um grande rio de atividade, onde, se forem, por exemplo, fabricantes de refrigerantes, entendem que, a montante, existe água e açúcar, e agricultores que cultivam esse açúcar, e plástico, metal e vidro, todos eles flutuando nessa "coisa" a que chamamos empresa e que tem resultados financeiros.