In fact, eMarketer has predicted that the online advertising industry, which is based almost completely on data targeting and tracking, will hit an all-time high of 77 billion dollars this year.
Le cabinet eMarketer a estimé  que le marché de la publicité en ligne qui est presque exclusivement basé sur le ciblage et le pistage, atteindra cette année une valeur de 77 milliards de dollars.