Richard Dawkins, whom you'll be hearing later in the day, invented the term "memes," and put forward the first really clear and vivid version of this idea in his book "The Selfish Gene."
Richard Dawkins, som ni kommer att höra senare idag, uppfann begreppet "memer" och introducerade den första tydliga och kraftfulla varianten av den idén i sin bok "Den själviska genen".