We proposed a building that was audacious, that was different than any of the forms that the community was used to, and we were scared and our client was scared and the community was scared, so we created a series of photorealistic renderings that we put onto Facebook and we put onto Instagram, and we let people start to do what they do: share it, comment, like it, hate it.
Vi föreslog en vågad byggnad, som var annorlunda än alla former som samhället var vant vid, och vi var rädda och vår kund var rädd och folk i samhället var rädda, så vi skapade en serie av fotorealistiska bilder som vi lade upp på Facebook och på Instagram, och vi lät folk börja göra vad de gör: dela den, kommentera, gilla den, hata den.