So during the last 15 years, I've been working to actually study the earlier interface here -- what I've labeled "viral chatter," which was a term coined by my mentor Don Burke.
Så under de senaste 15 åren har jag istället studerat vad som händer längre ner i pyramiden - på en nivå som vi kallar "viral chatter", ett uttryck myntat av min handledare Don Burke.