And authenticity is therefore becoming the new consumer sensibility -- the buying criteria by which consumers are choosing who are they going to buy from, and what they're going to buy.
والإصالة عندئذ تصبح حساسية المستهلك الجديد -- معايير الشراء التي عبرها سيختار المستهلك من الذي سيشتري منه، وماذا سيشترون.