It's called STRONG, which is "Secure Transportation Reducing Oil Needs Gradually," and the idea is instead of being helpless, we need to be more strong.
Chámase STRONG, que significa -- "Transporte Seguro para a Redución Gradual das Necesidades de Petróleo", e a idea é que, no canto de sentírmonos impotentes, precisamos ser máis fortes.