Zenith’s report takes six independent studies on brand growth – Millward Brown Brandz, Seigel & Gale Brand Simplicity Index, Interbrand Top 100, NetBase Brand Love study, Brand Finance Top 500, and the European Brand Institute’s Top 100 – and combines them into a single index of growth.
* Для даследавання Zenith выкарысталі дадзеныя шасці незалежных даследаванняў па brand growth - Millward Brown Brandz, Seigel & Gale Brand Simplicity Index, Interbrand Top 100, NetBase Brand Love study, Brand Finance Top 500 і European Brand Institute's Top 100.