Abstract Data management for decision support has moved through three generations, with the latest being real-time data warehousing. This latest generation is significant because of its potential for affecting tactical decision making and business processes. Continental Airlines is a leader in real-time business intelligence, and much can be learned from how they have implemented it.
['Hugh J. Watson', 'Barbara H. Wixom', 'Jeffrey A. Hoffer', 'Ron Anderson-Lehman', 'Anne Marie Reynolds']
Real-Time Business Intelligence: Best Practices at Continental Airlines