Tweeting while watching TV has become a popular phenomenon in the United States, so much so TV networks actively encourage tweeting through scheduling and incentives. Through collected tweets and interviews during the TV show  Glee , this study explores what makes live-tweeting compelling for participant viewers. Early results of this ongoing project suggest that sharing a social experience with others and expressing oneself to a larger crowd (1) enhance one's experience of watching a television simulcast, and (2) motivates continued live-tweeting behaviors.
['Kimra McPherson', 'Kai Huotari', 'F. Yo-Shang Cheng', 'David Humphrey', 'Coye Cheshire', 'Andrew L. Brooks']
Glitter: a mixed-methods study of twitter use during glee broadcasts