This document analyses the possibilities offered by augmented reality for exploiting the audiovisual collections of television archives, thereby presenting the idea, which has not been developed by any network, of providing viewers with the material issued and submitted synchronously for broadcasting. By using external elements other than TV sets tablets, iPads, Smartphones, users can access images from the archive, which have been used to generate the information or programme, contributing also with additional elements that may be of interest. Other contents related to the information provided may be similarly accessed, thus facilitating a real conceptual map of the audiovisual contents of any event. Access may be granted free of charge or by paying a fee. Commercial exploitation is achieved in the form of viewer loyalty by gaining access to additional content and providing greater bi-directionality to the communication between viewers and the media.
['Jorge Caldera-Serrano', 'José-Antonio León-Moreno']
Implications of augmented reality in the management of television audiovisual information