Can websites be designed to be both utilitarian and hedonic? This article approaches this question by identifying Web attributes, their direct impacts on experiential flow, and their direct and indirect impacts on the utilitarian and hedonic aspects of Web performance. The results presented here support the proposal that, as an information-laden medium, a successful website must be able to use its attributes to satisfy both the information and entertainment needs of users.
['Ming-Hui Huang']
Designing website attributes to induce experiential encounters