The advancement of Information and TelecommunicationTechnologies allows new types of interaction betweencompanies and customers. Companies face the questionwhich potentials can be exploited using new communicationand transaction channels and which challenges mustbe overcome in doing so. The design of the interactionbetween customer and company is of crucial importance.Depending on the process requirements different alternativesof communication can be chosen.The following case study describes a project and theimplemented solution integrating a mobile channel intothe acquisition process of a health insurance provider. Itgives insight into a way of using mobile channels and whataspects a company needs to take into account when implementingsolutions using mobile technology.
['Annette Reichold', 'Ragnar Schierholz', 'Lutz M. Kolbe', 'Walter Brenner']
Case Study: M-Commerce at Helsana Health Insurance: Mobile Premium Calculator