Purpose - The purpose of this paper is to identify user-generated content (UGC) features that determine web purchase decision making. Design/methodology/approach - The authors embed a spike-and-sla ...
['Richard A. Owusu', 'Crispin M. Mutshinda', 'Imoh Antai', 'Kofi Q. Dadzie', 'Evelyn M Winston']
Which UGC features drive web purchase intent? A spike-and-slab Bayesian Variable Selection Approach