Content-targeted advertising is an ads placement technique which associates ads to a web page relative to (based on) the content of the web page (web page content). It introduces a challenge about how to settle the conflict of interests by selecting advertisements that are relevant to the users but also profitable to the advertisers and the publishers. This paper proposes an approach to associate ads with web pages using Genetic Programming (GP). GP is an extension of genetic algorithm in which the individual is not a stream of character but rather a program (function).
['Rizky Delfianto', 'Masayu Leylia Khodra', 'Aristama Roesli']
Content-targeted advertising using genetic programming