Amidst the debate on the relative merits of push versus pull technologies, the role of in- formation dynamics over the Internet in shaping truly compelling use of the medium for electronic commerce is being recognized. Focused Broadcasting, a business model of matching classified and want ads using the World Wide Web, is positioned as an example of a balanced approach whose success may be predictable based on market research and analysis. This article reports on a study conducted in New Zealand of Internet user attitudes toward this type of service.
['James K. Ho']
A Study of Internet User Attitudes Toward Focused Broadcasting on the World Wide Web