Social media data is growing exponentially, to the point where it is already hard to analyze. Consequently, there is a need to increase the number of people analyzing this data, to make sense out of it and, if possible, react to it. However, accessing this data is not simple because it is behind a knowledge barrier, which can only be overcome either with learning or with money. To considerably lower this barrier, we implemented the Social Spreadsheet, which is a spreadsheet template that we extended with functions that make simple the retrieval of social media data. Moreover, the collected data is ready to be analyzed by end-users, who can use formulas, custom functions, charts, and other commonly known spreadsheet features to create visualizations similar to the ones offered by commercial applications. To validate our work, we demonstrate how end-users can easily implement the same dashboards as the ones offered by popular social media analysis tools.
['Juan José Jara Laconich', 'Fabio Casati', 'Maurizio Marchese']
Social spreadsheet