The promotion of the export of cultural and creative products services helps to adjust the trade structure of Hangzhou, drive the development of the cultural and creative industries and the transformation and update of the economic structure, enhance Hangzhou's popularity and reputation, and improve the city image; meanwhile, it facilitates the global cultural exchange and sharing of civilization created by human beings. After the analysis of the status quo of Hangzhou's cultural and creative industries, this paper explores the factors that influence the export of the cultural and creative industries of Hangzhou, and then discusses the problems with and measures for the export of cultural and creative products of Hangzhou by meanwhile drawing upon the experience of the countries which are advanced in the industries.
['Yongqiang Chen', 'Xiutian Zheng', 'Xin Tong']
The Export of Hangzhou's Cultural and Creative Products Services and Its Development Overseas