The lack of a targeted projetual method has hindered the new pro- fessionals in developing new brands. The use of specific techniques of graphical validating enables the reduction of concordance errors in a graphic mark. This study demonstrates the importance of two techniques of visual theory that assist the development of projects in this area. Being evaluated in already existing brands on the market, which proves the most important items in this graphic development process, demonstrating because they are effective.
['João Carlos Riccó Plácido da Silva', 'Luis Carlos Paschoarelli', 'José Carlos Plácido da Silva']
The Importance of Using Gestalt and Grid in Building Brands