The study aims to discern how social networking sites have become an important tool in enabling immediate crisis communication. Juxtaposing theories on crisis and strategies of image restoration the paper aims to analyze the recent Maggi Crisis. The case study takes Twitter and Facebook as points of analysis. The paper observes that although social networking site facilitates immediate communication, it can cause a lot of damage to the reputation of the organization if utmost care is not taken in the message that goes out. The paper will further analyze the possibilities and limitations provided by social networking sites to the companies at the time of crisis. The paper concludes that damage control to a great extent could be exercised through adoption of apt strategies right away.
['Debarati Bhattacharya']
Crisis Management and Image Restoration through Social Networking: Analysis of Maggi Crisis