Background#R##N#Over the past 30 years, patients’ options for accessing information about prescription drugs have expanded dramatically. In this narrative review, we address four questions: (1) What information sources are patients exposed to, and are they paying attention? (2) Is the information they hear credible and accurate? (3) When patients ask for a prescription, what do they really want and need? Finally, (4) How can physicians reconcile what patients hear, want, and need?
['Richard L. Kravitz', 'Robert A. Bell']
Media, messages, and medication: strategies to reconcile what patients hear, what they want, and what they need from medications