This study aims to investigate the effects of kinetic typography elements in single-button messengers to enrich the conveyance of emotional quality. Two complementary studies were conducted: First, a paired user workshop was conducted through which eight macro animation types were extracted to facilitate the evaluation in a subsequent experiment. Second, an empirical study was conducted to explore the effects of kinetic typographical elements, namely animation type, speed, and dynamics, on conveying particular emotions. The study is expected to act as a good stepping stone for further developing single-button messengers as an alternative messaging tool with unique communicational aspects.
['Min-Hwan Kim', 'Kyungah Choi', 'Hyeon-Jeong Suk']
Yo!: Enriching Emotional Quality of Single-Button Messengers through Kinetic Typography