Media has the potential to engage viewers perceptually, cognitively and emotionally, by appealing to several senses with rich information. Immersive media can go beyond, with a stronger impact on users' emotions and their sense of presence and engagement. Immersion may be influenced by sensory or perceptual modalities, surround effect, and vividness through resolution, associated with the sense of presence, the viewer's conscious feeling of being inside the virtual world, or alternate reality; and by participation and social immersion in the media chain, increasing the sense of belonging. Increasingly, technology is supporting capturing, producing, sharing and accessing information from users' own perspectives and experiences, on the internet, in social media, and through video on demand services in interactive TV and the web. We have been witnessing an increase in the amount of content and range of devices for capturing, viewing and sensing, many of them mobile, allowing richer and more natural multimodal interactions, and offering tremendous opportunities for immersion, user participation and personalization. These developments have been promoting the emergence of a new participatory paradigm and enabling new perceptual user experiences that provide more realistic, engaging and immersive involvement. In this keynote, I will present insights from human studies, addressing dimensions like perception, cognition, and emotions, along with design and technological approaches and innovations for immersion, illustrated in interactive and immersive media applications. Several examples will be based on our own projects and research, in interactive videos and movies, immersive TV, digital art, and media for wellbeing, contextualized in a broader perspective. I will conclude by highlighting potential benefits and challenges, along with some of the trends and research directions that have been shared and are emerging in the area.
['Teresa Chambel']
Interactive and Immersive Media Experiences