This research examines whether there are any behavioral determinants of new members' continued participation in Facebook. The behaviors observed were use of the Facebook interaction points: posting a profile picture, posting to the wall, status posting, joining a group, using applications, posting additional photos, and receiving communication from others. In addition, the factor of gender was examined, as was the question of whether relationships existed between a new member's continued Facebook participation and the use of specific interaction points. From the results, it is clear there are a number of significant relationships, and it is these relationships that are reported in this paper. Finally, the question of what useful investigations might follow this study is discussed.
['Susan Shepherd Ferebee', 'James Wayne Davis']
Factors that persuade continued use of Facebook among new members