Purpose – The purpose of this paper is to report on results of an investigation into the impact of adding privacy salient information (defined through the theory of planned behaviour) into the user interface (UI) of a faux social network. Design/methodology/approach – Participants were asked to create their profiles on a new social network specifically for Nottingham Trent University students by answering a series of questions that vary in the sensitivity of personal information requested. A treatment is designed that allows participants to review their answers and make amendments based on suggestions from the treatment. A dynamic privacy score that improves as amendments are made is designed to encourage privacy-oriented behaviour. Results from the treatment group are compared to a control group. Findings – Participants within the treatment group disclosed less than those in the control with statistical significance. The more sensitive questions in particular were answered less when compared to the contr...
['Thomas Hughes-Roberts']
Privacy as a secondary goal problem: an experiment examining control