The use of Internet resources in the hospitality industry allows customers to access relevant information about enterprises, providing the industry with a unique ability: direct communication with clients. The corporate website is one of the most useful communication channels to promote the hospitality industry. This work intends to identify what were the communication strategies from the website of the apart-hotel Promenade Champagnat, evaluating its effectiveness and proposing solutions for its breakdowns.
['Marcelle Rodrigues Silva', 'Flávio Roberto dos Santos Coutinho', 'Ana Paula Guimarães Santos de Oliveira']
estratégias de comunicação de marketing para o website corporativo do promenade champagnat: usando o mis para o turismo