We consider profit maximizing (incentive compatible) mechanism design in general environments that include, e.g., position auctions (for selling advertisements on Internet search engines) and single-minded combinatorial auctions. We analyze optimal envy-free pricings in these settings, and give economic justification for using the optimal revenue of envy-free pricings as a benchmark for prior-free mechanism design and analysis. Moreover, we show that envy-free pricing has a simple nice structure and a strong connection to incentive compatible mechanism design, and we exploit this connection to design prior-free mechanisms with strong approximation guarantees.
['Jason D. Hartline', 'Qiqi Yan']
Envy, truth, and profit