Understanding cerebral activations in neuromarketing: A neuroelectrical perspective
['Giovanni Vecchiato', 'Laura Astolfi', 'Fabrizio De Vico Fallani', 'Jlenia Toppi', 'Fabio Aloise', 'Febo Cincotti', 'Donatella Mattia', 'Fabio Babiloni']
Understanding cerebral activations in neuromarketing: A neuroelectrical perspective