U-business uses ubiquitous computing technologies to support uninterrupted communications in business transactions to gain competitive advantage. This study seeks to identify patterns underlying successful U-business growth. It follows four stages: 1 dimensions important for the study of U-business growth strategies were identified through examining past cases. Two dimensions were identified: nature of change Improvement vs. Innovation and implementation environment Physical vs. Virtual Value Chain. 2 These dimensions were then used to build a taxonomy of U-business types and a growth strategy type was defined as a transition from one of these types to another. 3 A focus group consisting of U-business and UbiComp experts was then used to validate these dimensions and generate hypotheses about successful strategies. 4 These strategies were then tested by using the transition strategies that Apple has used in its product offerings. These findings are used to provide guidelines about growth strategies for U-business companies.
['Changsu Kim', 'Jintae Lee', 'Stephen Bradley']
U-business: a taxonomy and growth strategies