When developers operate a service, both the business objectives and users' requirements must be satisfied. However, the interest between a business strategy and an action for the users is often unclear. Moreover, users' requirements that are inferred from user data analysis may not correspond with users' real requirements. In this paper, we propose the GO-MUC method (Goal-oriented Measurement for Usability and Conflict) and apply it to Yahoo!Crowdsourcing. The GO-MUC method can develop a strategy considering requirements of both the user and the business. Our results validate this method; this method can find an interest between the business side and users side and plan more effective and user-friendly strategies to resolve a conflicting interest.
['Chihiro Uchida', 'Kiyoshi Honda', 'Hironori Washizaki', 'Yoshiaki Fukazawa', 'Kentarou Ogawa', 'Tomoaki Yagi', 'Mikako Ishigaki', 'Masashi Nakagawa']
GO-MUC: a strategy design method considering requirements of user and business by goal-oriented measurement