Information and communication technologies are crucial for intermediaries in electronic business. In order to compete with strong competition in internet-based markets, differentiation from competitors is required. This means that innovative service ideas need to be implemented in order to succeed. The approach discussed here is helpful in reducing the complexity of matching service ideas with the most suitable information and communication technologies. This paper explains the methodology and describes the insights gained during its practical application for selecting wireless technologies for intermediary logistic services.
['Holger Luczak', 'Stefan Bleck', 'André Quadt']
Electronic business engineering - exploiting the potentials of a wireless world