Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Digital V ideo Recorders (DVRs) as innovative media te chnology are expected to have a maj or i mpact o n the TV industry.  analyzes the impact of DVRs on the business model of Ad-TV program providers. It introduces the approach of program choice models which are ll established in the media economics literature and enhances the traditional program choice models by taking into account different levels of DVR diffusion implying different levels of ad-skipping. The paper shows that DVR diffusion reduces vier satisfaction and lors the numbers of programs offered in Ad-TV. It raises the issue that with significant DVR diffusion only one program provider broadcasting a so-called 'common denominator' program at relatively low costs can stay in the market. From the scenario analysis, the paper derives recommendations for the design of business model of Ad-TV program providers and concludes with a brief summary and an outlook to further research.
['Claudia Loebbecke', 'Stefan Radtke', 'Claudio Huyskens']
I am writing a research paper on a idea Innovative Media Technologies: Digital Video Recorders Changing the Ad-TV Business Model
[{"from": "human", "value": "I am writing a research paper on a idea Innovative Media Technologies: Digital Video Recorders Changing the Ad-TV Business Model"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Digital V ideo Recorders (DVRs) as innovative media te chnology are expected to have a maj or i mpact o n the TV industry.  analyzes the impact of DVRs on the business model of Ad-TV program providers. It introduces the approach of program choice models which are ll established in the media economics literature and enhances the traditional program choice models by taking into account different levels of DVR diffusion implying different levels of ad-skipping. The paper shows that DVR diffusion reduces vier satisfaction and lors the numbers of programs offered in Ad-TV. It raises the issue that with significant DVR diffusion only one program provider broadcasting a so-called 'common denominator' program at relatively low costs can stay in the market. From the scenario analysis, the paper derives recommendations for the design of business model of Ad-TV program providers and concludes with a brief summary and an outlook to further research."}]