Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: This research aims to provide insights into the determinants of channel profitability and the relative por in the channel by considering consumer demand and the interactions beten manufacturers and retailers in an equilibrium model.  use the Nash bargaining solution to determine wholesale prices and thus how margins are split in the channel. Equilibrium margins are a function of demand primitives and of retailer and manufacturer bargaining por. Bargaining por is itself a function of exogenous retail and manufacturer characteristics. The parties' bargaining positions are determined endogenously from the estimated substitution patterns on the demand side. The more they have to lose in a negotiation relative to an outside option, the aker the bargaining position.  use the proposed bargaining model to investigate the role of the three main factors that have been blamed for the por shift from manufacturers to retailers in recent years (firm size increases, store brand introductions, and service level differentiation). In our empirical analysis of the German market for coffee,  find that bargaining por varies among the different manufacturer- retailer pairs. This result suggests that bargaining por is not an inherent characteristic of a firm but rather depends on the negotiation partner.  are able to confirm empirically previous theoretical findings that there can be cases where the slice of the pie that goes to one of the channel members may decrease but the overall pie increases and compensates for the smaller share of profits.
['Michaela Draganska', 'Daniel Klapper', 'Sofia B Villas-Boas']
I am writing a research paper on a idea A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
[{"from": "human", "value": "I am writing a research paper on a idea A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: This research aims to provide insights into the determinants of channel profitability and the relative por in the channel by considering consumer demand and the interactions beten manufacturers and retailers in an equilibrium model.  use the Nash bargaining solution to determine wholesale prices and thus how margins are split in the channel. Equilibrium margins are a function of demand primitives and of retailer and manufacturer bargaining por. Bargaining por is itself a function of exogenous retail and manufacturer characteristics. The parties' bargaining positions are determined endogenously from the estimated substitution patterns on the demand side. The more they have to lose in a negotiation relative to an outside option, the aker the bargaining position.  use the proposed bargaining model to investigate the role of the three main factors that have been blamed for the por shift from manufacturers to retailers in recent years (firm size increases, store brand introductions, and service level differentiation). In our empirical analysis of the German market for coffee,  find that bargaining por varies among the different manufacturer- retailer pairs. This result suggests that bargaining por is not an inherent characteristic of a firm but rather depends on the negotiation partner.  are able to confirm empirically previous theoretical findings that there can be cases where the slice of the pie that goes to one of the channel members may decrease but the overall pie increases and compensates for the smaller share of profits."}]