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['Bowei Chen', 'Jun Wang', 'Ingemar J. Cox', 'Mohan S. Kankanhalli']
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[{"from": "human", "value": "I am writing a research paper on a idea Multi-Keyword Multi-Click Option Contracts for Sponsored Search Advertising"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Multi-Keyword Multi-Click Option Contracts for Sponsored Search Advertising"}]