Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: The aim of the explorative study is to understand the role of crowdfunding in the development of the fanbase using data from two recent cases of competing business ecosystems.  conducted an event study that employed social set analysis (SSA) of Facebook data to uncover and better understand the users' interactions and brand associations before, during and after a crowdfunding campaign event. Key contribution of the study is the introduction of a new data source on co-creative interaction beten companies and their customers, as ll as an approach to support the study of ecosystems from a customer perspective. Our paper focuses especially on the role of Jolla's tablet crowdfunding campaign in the development of its fanbase in relation with Nokia's tablet launch during Slush 2014 event.  discuss the results, present substantive interpretations of the findings, implications of crowdfunding on fanbase development and conclude with directions for future work.
['Jari Jussila', 'Karan Menon', 'Raghava Rao Mukkamala', 'Lester Allan Lasrado', 'Abid Hussain', 'Ravi Vatrapu', 'Hannu Kärkkäinen', 'Jukka Huhtamäki']
I am writing a research paper on a idea Crowdfunding in the Development of Social Media Fanbase -- Case Study of Two Competing Ecosystems
[{"from": "human", "value": "I am writing a research paper on a idea Crowdfunding in the Development of Social Media Fanbase -- Case Study of Two Competing Ecosystems"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: The aim of the explorative study is to understand the role of crowdfunding in the development of the fanbase using data from two recent cases of competing business ecosystems.  conducted an event study that employed social set analysis (SSA) of Facebook data to uncover and better understand the users' interactions and brand associations before, during and after a crowdfunding campaign event. Key contribution of the study is the introduction of a new data source on co-creative interaction beten companies and their customers, as ll as an approach to support the study of ecosystems from a customer perspective. Our paper focuses especially on the role of Jolla's tablet crowdfunding campaign in the development of its fanbase in relation with Nokia's tablet launch during Slush 2014 event.  discuss the results, present substantive interpretations of the findings, implications of crowdfunding on fanbase development and conclude with directions for future work."}]