Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Balancing the amount of advertising and content on a b page affects the profitability of the b site and its attractiveness to potential visitors. This tradeoff is modelled as a control problem for a b site manager who is maximizing the net present value of cash flows by controlling the amount of advertising and content displayed on the b site over its life. The model is calibrated and justified using b site advertisement and audience data. A new measure of b site traffic is developed and it is statistically significant in explaining the market value of firms that own advertising supported b sites.
['Rajiv M. Dewan', 'Marshall L. Freimer', 'Jie Zhang']
I am writing a research paper on a idea Managing Web sites for profitability: balancing content and advertising
[{"from": "human", "value": "I am writing a research paper on a idea Managing Web sites for profitability: balancing content and advertising"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Balancing the amount of advertising and content on a b page affects the profitability of the b site and its attractiveness to potential visitors. This tradeoff is modelled as a control problem for a b site manager who is maximizing the net present value of cash flows by controlling the amount of advertising and content displayed on the b site over its life. The model is calibrated and justified using b site advertisement and audience data. A new measure of b site traffic is developed and it is statistically significant in explaining the market value of firms that own advertising supported b sites."}]