Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: This study intended to construct a labeled magnitude scale based on Kansei researches so that data with ratio-level can be retrieved easily and further extensive analysis can be conducted. In this study, scale derivation was generated based on the research of Green et al.[8] 32 subjects, include 23 male and 9 female, average age of 24.6 yrs with design education background, participated in the experiment. 19 car samples and 5 Kansei phrases re used in the experiment. Results shod that the intensity indicators re significantly different in the experiment (F1,137 =.122,p=.727). But subjects in the experiment gave rating in different ways to each Kansei phrases (Kansei phrases * intensity indicators, F20,2952 =3.55,p=.00). This may due to the status quo bias of subjects. Comparisons with OPUS (Oral Pleasantness /Unpleasant scale) [9] and CALM (Comfort Affective Labeled Magnitude) [5] shod similar orders of intersity indicators but different maximum magnitude in each scales.
['Chun Yueh Chen', 'Kuohsiang Chen']
I am writing a research paper on a idea Application of the Labeled Magnitude Scale in Kansei Research
[{"from": "human", "value": "I am writing a research paper on a idea Application of the Labeled Magnitude Scale in Kansei Research"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: This study intended to construct a labeled magnitude scale based on Kansei researches so that data with ratio-level can be retrieved easily and further extensive analysis can be conducted. In this study, scale derivation was generated based on the research of Green et al.[8] 32 subjects, include 23 male and 9 female, average age of 24.6 yrs with design education background, participated in the experiment. 19 car samples and 5 Kansei phrases re used in the experiment. Results shod that the intensity indicators re significantly different in the experiment (F1,137 =.122,p=.727). But subjects in the experiment gave rating in different ways to each Kansei phrases (Kansei phrases * intensity indicators, F20,2952 =3.55,p=.00). This may due to the status quo bias of subjects. Comparisons with OPUS (Oral Pleasantness /Unpleasant scale) [9] and CALM (Comfort Affective Labeled Magnitude) [5] shod similar orders of intersity indicators but different maximum magnitude in each scales."}]