Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: There has been a proliferation of public Wi-Fi hotspots that serve a significant amount of global mobile traffic today. ,  propose a general Wi-Fi monetization model for public Wi-Fi hotspots deployed by venue owners (VOs), where VOs generate revenue from providing both the premium Wi-Fi access and the advertising sponsored Wi-Fi access to mobile users (MUs). With the premium access, MUs directly pay VOs for their Wi-Fi usage; while with the advertising sponsored access, MUs watch advertisements for the free usage of Wi-Fi. VOs sell their ad spaces to advertisers (ADs) via an ad platform, and share a proportion of the revenue with the ad platform.  formulate the economic interactions among the ad platform, VOs, MUs, and ADs as a three-stage Stackelberg game. By analyzing the equilibrium,  show that the ad platform's advertising revenue sharing policy affects a VO's Wi-Fi price but not the VO's advertising price. Moreover,  prove that a single term called equilibrium indicator determines whether a VO will fully rely on the premium access, or fully rely on the advertising sponsored access, or obtain revenue from both types of access. Numerical results show that the VO obtains a large revenue under a large advertising concentration level and a medium MU visiting frequency.
['Haoran Yu', 'Man Hon Cheung', 'Lin Gao', 'Jianwei Huang']
I am writing a research paper on a idea Economics of public Wi-Fi monetization and advertising
[{"from": "human", "value": "I am writing a research paper on a idea Economics of public Wi-Fi monetization and advertising"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: There has been a proliferation of public Wi-Fi hotspots that serve a significant amount of global mobile traffic today. ,  propose a general Wi-Fi monetization model for public Wi-Fi hotspots deployed by venue owners (VOs), where VOs generate revenue from providing both the premium Wi-Fi access and the advertising sponsored Wi-Fi access to mobile users (MUs). With the premium access, MUs directly pay VOs for their Wi-Fi usage; while with the advertising sponsored access, MUs watch advertisements for the free usage of Wi-Fi. VOs sell their ad spaces to advertisers (ADs) via an ad platform, and share a proportion of the revenue with the ad platform.  formulate the economic interactions among the ad platform, VOs, MUs, and ADs as a three-stage Stackelberg game. By analyzing the equilibrium,  show that the ad platform's advertising revenue sharing policy affects a VO's Wi-Fi price but not the VO's advertising price. Moreover,  prove that a single term called equilibrium indicator determines whether a VO will fully rely on the premium access, or fully rely on the advertising sponsored access, or obtain revenue from both types of access. Numerical results show that the VO obtains a large revenue under a large advertising concentration level and a medium MU visiting frequency."}]