Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: In the new technological context of interactive digital (IDTV), traditional TV spots are expected to be replaced by interactive applications. ,  propose a new TV advertising architecture inspired by the philosophy and business models of online advertising. Personalization and content awareness are the two mainstays of our approach that allow advertisers to have more efficient campaigns focused on a targeted audience.
['Rebeca P. Díaz Redondo', 'Ana Fernández Vilas', 'José J. Pazos Arias', 'Manuel Ramos Cabrer', 'Albert Gil Solla', 'Jorge García Duque']
I am writing a research paper on a idea Bringing Content Awareness to Web-Based IDTV Advertising
[{"from": "human", "value": "I am writing a research paper on a idea Bringing Content Awareness to Web-Based IDTV Advertising"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: In the new technological context of interactive digital (IDTV), traditional TV spots are expected to be replaced by interactive applications. ,  propose a new TV advertising architecture inspired by the philosophy and business models of online advertising. Personalization and content awareness are the two mainstays of our approach that allow advertisers to have more efficient campaigns focused on a targeted audience."}]