Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: As a new network computing technology, b services help reduce application integration cost and have become the foundation for the next generation of service-oriented architecture. While there is ample research on the technological issues of b services, little has been done thus far on the business implications of this groundbreaking technology. ,  attempt to close this research gap by comparing three application service strategies for providing b services of complementary functionalities, i.e., independent service vendors (ISVs), joint venture (JV), and strategic alliance (SA). Although b service integration is analogous to product bundling, the unique features of software integration, such as low integration cost and the possibility of creating an integrated b service with new functionalities, have led to interesting analytical results not seen in the product bundling literature.  find that the optimal application service strategy is determined by several factors, including the integration cost, the valuations, and market potentials of the individual and integrated b services. Our study shows that the application service strategy of ISVs is always dominated by the SA, implying that b service providers benefit from the increased interoperability of b services. In cases where the integrated b service is highly valuated and the integration cost is small, JV becomes the optimal application service strategy. In other cases, the b service providers are better off to form SAs
['Hsing Kenneth Cheng', 'Qian Candy Tang', 'Jianliang Leon Zhao']
I am writing a research paper on a idea Web Services and Service-Oriented Application Provisioning: An Analytical Study of Application Service Strategies
[{"from": "human", "value": "I am writing a research paper on a idea Web Services and Service-Oriented Application Provisioning: An Analytical Study of Application Service Strategies"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: As a new network computing technology, b services help reduce application integration cost and have become the foundation for the next generation of service-oriented architecture. While there is ample research on the technological issues of b services, little has been done thus far on the business implications of this groundbreaking technology. ,  attempt to close this research gap by comparing three application service strategies for providing b services of complementary functionalities, i.e., independent service vendors (ISVs), joint venture (JV), and strategic alliance (SA). Although b service integration is analogous to product bundling, the unique features of software integration, such as low integration cost and the possibility of creating an integrated b service with new functionalities, have led to interesting analytical results not seen in the product bundling literature.  find that the optimal application service strategy is determined by several factors, including the integration cost, the valuations, and market potentials of the individual and integrated b services. Our study shows that the application service strategy of ISVs is always dominated by the SA, implying that b service providers benefit from the increased interoperability of b services. In cases where the integrated b service is highly valuated and the integration cost is small, JV becomes the optimal application service strategy. In other cases, the b service providers are better off to form SAs"}]