Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Integrating functions of tourist market segmentation, targeting and positioning can be beneficial to destination marketing. Integration of these functions could be possible by establishing an integrative linkage beten destination attributes and tourist needs and wants, and by recognizing the systematic contribution of each function, while considering the interrelationships beten them. In today’s competitive market, it is true that the integrative process is even more important in order to monitor the market change, to investigate the change in tourist behavior, and to respond rapidly. Hover, there have been no studies that have empirically dealt with this important research topic. The present study empirically demonstrates the integration process of segmentation, targeting and positioning using the association rule analysis. While integrating destination pull items, this study found that the target markets of Korean inbound tourism could be enthusiasts for culture, shopping, nightlife, interesting activities, and a variety of attractions. The target markets could be positioned using the push motivations such as actively experiencing new things with excitement. Finally, this study intended to identify target market visitors with demographic items. It is suggested that future research may need to pay close attention to the infrequent item-sets, negative relations, and rule evaluation efficiency with various categorization of input item-sets, while considering the consequences of the research design.
['Sungsoo Pyo']
I am writing a research paper on a idea Integrating tourist market segmentation, targeting, and positioning using association rules
[{"from": "human", "value": "I am writing a research paper on a idea Integrating tourist market segmentation, targeting, and positioning using association rules"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Integrating functions of tourist market segmentation, targeting and positioning can be beneficial to destination marketing. Integration of these functions could be possible by establishing an integrative linkage beten destination attributes and tourist needs and wants, and by recognizing the systematic contribution of each function, while considering the interrelationships beten them. In today\u2019s competitive market, it is true that the integrative process is even more important in order to monitor the market change, to investigate the change in tourist behavior, and to respond rapidly. Hover, there have been no studies that have empirically dealt with this important research topic. The present study empirically demonstrates the integration process of segmentation, targeting and positioning using the association rule analysis. While integrating destination pull items, this study found that the target markets of Korean inbound tourism could be enthusiasts for culture, shopping, nightlife, interesting activities, and a variety of attractions. The target markets could be positioned using the push motivations such as actively experiencing new things with excitement. Finally, this study intended to identify target market visitors with demographic items. It is suggested that future research may need to pay close attention to the infrequent item-sets, negative relations, and rule evaluation efficiency with various categorization of input item-sets, while considering the consequences of the research design."}]