Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Purpose – Social media analytics uses data mining platforms, tools and analytics techniques to collect, monitor and analyze massive amounts of social media data to extract useful patterns, gain insight into market requirements and enhance business intelligence. The purpose of this paper is to propose a framework for social media competitive intelligence to enhance business value and market intelligence. Design/methodology/approach – The authors conducted a case study to collect and analyze a data set with nearly half million tets related to two largest retail chains in the world: Walmart and Costco in the past three months during December 1, 2014-February 28, 2015. Findings – The results of the case study revealed the value of analyzing social media mentions and conducting sentiment analysis and comparison on individual product level. In addition to analyzing the social media data-at-rest, the proposed framework and the case study results also indicate that there is a strong need for creating a social m...
['Wu He', 'Jiancheng Shen', 'Xin Tian', 'Yaohang Li', 'Vasudeva Akula', 'Gongjun Yan', 'Ran Tao']
I am writing a research paper on a idea Gaining competitive intelligence from social media data: Evidence from two largest retail chains in the world
[{"from": "human", "value": "I am writing a research paper on a idea Gaining competitive intelligence from social media data: Evidence from two largest retail chains in the world"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Purpose \u2013 Social media analytics uses data mining platforms, tools and analytics techniques to collect, monitor and analyze massive amounts of social media data to extract useful patterns, gain insight into market requirements and enhance business intelligence. The purpose of this paper is to propose a framework for social media competitive intelligence to enhance business value and market intelligence. Design/methodology/approach \u2013 The authors conducted a case study to collect and analyze a data set with nearly half million tets related to two largest retail chains in the world: Walmart and Costco in the past three months during December 1, 2014-February 28, 2015. Findings \u2013 The results of the case study revealed the value of analyzing social media mentions and conducting sentiment analysis and comparison on individual product level. In addition to analyzing the social media data-at-rest, the proposed framework and the case study results also indicate that there is a strong need for creating a social m..."}]