Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Purpose – The purpose of this paper is to examine the causal associations among service innovation/improvement, organisational citizenship behaviour (OCB), and the user-perceived value of e-services. The context of service delivery is particularly based on human interaction in e-service encounters. Design/methodology/approach – In total, 403 respondents from 53 different service departments re selected in this study. To fit the structure beten respondents and departments, this study uses hierarchical linear modelling to examine the research model. Findings – The results indicate that service innovation/improvement and the OCB of department staff both positively affect the user-perceived value of e-services. Hover, the OCB of department staff does not have a moderating effect on the association beten service innovation/improvement and the user-perceived value of e-services. Originality/value – Prior studies suggest that the OCB of service employees strongly reinforces customer perceptions of servic...
['Chien Hsiang Liao']
I am writing a research paper on a idea Does organizational citizenship behavior add value to human interaction with e-services?
[{"from": "human", "value": "I am writing a research paper on a idea Does organizational citizenship behavior add value to human interaction with e-services?"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Purpose \u2013 The purpose of this paper is to examine the causal associations among service innovation/improvement, organisational citizenship behaviour (OCB), and the user-perceived value of e-services. The context of service delivery is particularly based on human interaction in e-service encounters. Design/methodology/approach \u2013 In total, 403 respondents from 53 different service departments re selected in this study. To fit the structure beten respondents and departments, this study uses hierarchical linear modelling to examine the research model. Findings \u2013 The results indicate that service innovation/improvement and the OCB of department staff both positively affect the user-perceived value of e-services. Hover, the OCB of department staff does not have a moderating effect on the association beten service innovation/improvement and the user-perceived value of e-services. Originality/value \u2013 Prior studies suggest that the OCB of service employees strongly reinforces customer perceptions of servic..."}]