Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: This study examined the effects of review valence, the revier profile, and the receiver's familiarity with the platform (user/nonuser) on the perceived credibility of a review on Yelp.com and on the receiver's attitude toward the revied object. The results demonstrated a difference in cue-taking beten users and nonusers. For users, there was an interaction effect of 2 profile cues (number of friends and number of reviews) on competence. Users interpreted the cues in combination, whereas non-users re not influenced by them. The friends?×?reviews?×?platform familiarity interaction indirectly affected attitude through competence. Further, review valence was positively associated with perceived credibility and attitude. The findings support and extend the social information processing theory and cue combination literature.
['Young shin Lim', 'Brandon Van Der Heide']
I am writing a research paper on a idea Evaluating the wisdom of strangers: : the perceived credibility of online consumer reviews on yelp
[{"from": "human", "value": "I am writing a research paper on a idea Evaluating the wisdom of strangers: : the perceived credibility of online consumer reviews on yelp"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: This study examined the effects of review valence, the revier profile, and the receiver's familiarity with the platform (user/nonuser) on the perceived credibility of a review on Yelp.com and on the receiver's attitude toward the revied object. The results demonstrated a difference in cue-taking beten users and nonusers. For users, there was an interaction effect of 2 profile cues (number of friends and number of reviews) on competence. Users interpreted the cues in combination, whereas non-users re not influenced by them. The friends?\u00d7?reviews?\u00d7?platform familiarity interaction indirectly affected attitude through competence. Further, review valence was positively associated with perceived credibility and attitude. The findings support and extend the social information processing theory and cue combination literature."}]