Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Many risks exist in the competitive beverage market. , a risk evaluation index system of marketing channel risks of beverage enterprises is established, a comprehensive evaluation model of marketing channel risks of beverage enterprises based on GRA-Fuzzy-AHP method is built, qualitative indexes are quantised by using fuzzy mathematics method, and the index ight is determined by using analytic hierarchy process AHP method. On this basis, this paper evaluates the marketing channel risks of beverage enterprises comprehensively by using grey relational analysis GRA method. The empirical analysis result proves that the risk evaluation index system of beverage enterprise marketing channels is effective and the evaluation model is feasible, reasonable and scientific.
['Yihong Xu', 'Mengju Shi', 'Hao Chang', 'Qiushuang Wei', 'Suhua Wang']
I am writing a research paper on a idea Comprehensive evaluation of marketing channel risk of beverage enterprise on the basis of GRA-Fuzzy-AHP
[{"from": "human", "value": "I am writing a research paper on a idea Comprehensive evaluation of marketing channel risk of beverage enterprise on the basis of GRA-Fuzzy-AHP"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Many risks exist in the competitive beverage market. , a risk evaluation index system of marketing channel risks of beverage enterprises is established, a comprehensive evaluation model of marketing channel risks of beverage enterprises based on GRA-Fuzzy-AHP method is built, qualitative indexes are quantised by using fuzzy mathematics method, and the index ight is determined by using analytic hierarchy process AHP method. On this basis, this paper evaluates the marketing channel risks of beverage enterprises comprehensively by using grey relational analysis GRA method. The empirical analysis result proves that the risk evaluation index system of beverage enterprise marketing channels is effective and the evaluation model is feasible, reasonable and scientific."}]