Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Despite the widespread adoption of Internet banking there are no validated guidelines on the functionality the younger, techno-savvy Generation- Y customer segment (18-35 year age bracket) expect from Internet banking bsites. This research investigated the functionality the Generation-Y cus- tomer segment require from South-African Internet banking bsites. The User Centred Design (UCD) philosophy with a mixed method research design was utilised. Generation-Y technological characteristics and preferences abstracted from the literature re aligned with functionality trends of future Internet banking bsites to formulate an initial list of Generation-Y aligned Internet banking functionality guidelines. These re evaluated during interviews with representative Generation-Y customers and also used in the heuristic evaluation of the Internet banking platforms of five South African banks. The findings re integrated towards synthesizing functionality guidelines. A visual repre- sentation of these functionality guidelines was constructed as a wireframe pro- totype for evaluation by Generation-Y users. The main contribution of the study is the validated list of Internet banking functionality guidelines for Generation- Y banking customers.
['Sebabatso Mtimkulu', 'Judy van Biljon', 'Tobias van Dyk']
I am writing a research paper on a idea Designing for the Functionality South African Internet Banking Websites Should Provide to Address the Needs of Generation-Y Users
[{"from": "human", "value": "I am writing a research paper on a idea Designing for the Functionality South African Internet Banking Websites Should Provide to Address the Needs of Generation-Y Users"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Despite the widespread adoption of Internet banking there are no validated guidelines on the functionality the younger, techno-savvy Generation- Y customer segment (18-35 year age bracket) expect from Internet banking bsites. This research investigated the functionality the Generation-Y cus- tomer segment require from South-African Internet banking bsites. The User Centred Design (UCD) philosophy with a mixed method research design was utilised. Generation-Y technological characteristics and preferences abstracted from the literature re aligned with functionality trends of future Internet banking bsites to formulate an initial list of Generation-Y aligned Internet banking functionality guidelines. These re evaluated during interviews with representative Generation-Y customers and also used in the heuristic evaluation of the Internet banking platforms of five South African banks. The findings re integrated towards synthesizing functionality guidelines. A visual repre- sentation of these functionality guidelines was constructed as a wireframe pro- totype for evaluation by Generation-Y users. The main contribution of the study is the validated list of Internet banking functionality guidelines for Generation- Y banking customers."}]