Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Customer Lifetime Value (CLV) is one of the key metrics in marketing and is considered an important segmentation base. By using survival-analysis approach, this paper studies the calculation of the parameters of retention rate and customer lifetime. Then an improved CLV model is attained and an example is discussed in detail.
['Yun Chen', 'Huirong Zhang', 'Ping Zhu']
I am writing a research paper on a idea Study of Customer Lifetime Value Model Based on Survival-Analysis Methods
[{"from": "human", "value": "I am writing a research paper on a idea Study of Customer Lifetime Value Model Based on Survival-Analysis Methods"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Customer Lifetime Value (CLV) is one of the key metrics in marketing and is considered an important segmentation base. By using survival-analysis approach, this paper studies the calculation of the parameters of retention rate and customer lifetime. Then an improved CLV model is attained and an example is discussed in detail."}]