Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: In spite of the considerable research effort devoted to studying externalities in Sponsored Search Auctions (SSAs), even the basic question of modeling the problem has so far escaped a definitive ansr. The popular cascade model appears too idealized to really describe the phenomenon yet it allows a good comprehension of the problem. Other models, instead, arguably describe the real setting more adequately but are too complex to permit a satisfactory theoretical analysis. In this work,  attempt to get the best of both approaches: (i)  generalize the cascade model along a number of directions in the attempt to have mathematical formulations that are close to SSAs in the real world and (ii) prove a host of results drawing a nearly complete picture about the computational complexity of the problem.  complement these approximability results with some considerations about mechanism design in our context.
['Nicola Gatti', 'Marco Rocco', 'Paolo Serafino', 'Carmine Ventre']
I am writing a research paper on a idea Cascade Model with Contextual Externalities and Bounded User Memory for Sponsored Search Auctions
[{"from": "human", "value": "I am writing a research paper on a idea Cascade Model with Contextual Externalities and Bounded User Memory for Sponsored Search Auctions"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: In spite of the considerable research effort devoted to studying externalities in Sponsored Search Auctions (SSAs), even the basic question of modeling the problem has so far escaped a definitive ansr. The popular cascade model appears too idealized to really describe the phenomenon yet it allows a good comprehension of the problem. Other models, instead, arguably describe the real setting more adequately but are too complex to permit a satisfactory theoretical analysis. In this work,  attempt to get the best of both approaches: (i)  generalize the cascade model along a number of directions in the attempt to have mathematical formulations that are close to SSAs in the real world and (ii) prove a host of results drawing a nearly complete picture about the computational complexity of the problem.  complement these approximability results with some considerations about mechanism design in our context."}]