Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Internet-based interactive multimedia technologies enable online firms to employ a variety of formats to present and promote their products: They can use pictures, videos, and sounds to depict products, as ll as give consumers the opportunity to try out products virtually. Despite the several previous endeavors that studied the effects of different product presentation formats, the functional mechanisms underlying these presentation methods have not been investigated in a comprehensive way.  investigates a model showing how these functional mechanisms (namely, vividness and interactivity) influence consumers' intentions to return to a bsite and their intentions to purchase products. A study conducted to test this model has largely confirmed our expectations: (1) both vividness and interactivity of product presentations are the primary design features that influence the efficacy of the presentations; (2) consumers' perceptions of the diagnosticity of bsites, their perceptions of the compatibility beten online shopping and physical shopping, and their shopping enjoyment derived from a particular online shopping experience jointly influence consumers' attitudes toward shopping at a bsite; and (3) both consumers' attitudes toward products and their attitudes toward shopping at a bsite contribute to their intentions to purchase the products displayed on the bsite.
['Zhenhui Jiang', 'Izak Benbasat']
I am writing a research paper on a idea Research Note---Investigating the Influence of the Functional Mechanisms of Online Product Presentations
[{"from": "human", "value": "I am writing a research paper on a idea Research Note---Investigating the Influence of the Functional Mechanisms of Online Product Presentations"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Internet-based interactive multimedia technologies enable online firms to employ a variety of formats to present and promote their products: They can use pictures, videos, and sounds to depict products, as ll as give consumers the opportunity to try out products virtually. Despite the several previous endeavors that studied the effects of different product presentation formats, the functional mechanisms underlying these presentation methods have not been investigated in a comprehensive way.  investigates a model showing how these functional mechanisms (namely, vividness and interactivity) influence consumers' intentions to return to a bsite and their intentions to purchase products. A study conducted to test this model has largely confirmed our expectations: (1) both vividness and interactivity of product presentations are the primary design features that influence the efficacy of the presentations; (2) consumers' perceptions of the diagnosticity of bsites, their perceptions of the compatibility beten online shopping and physical shopping, and their shopping enjoyment derived from a particular online shopping experience jointly influence consumers' attitudes toward shopping at a bsite; and (3) both consumers' attitudes toward products and their attitudes toward shopping at a bsite contribute to their intentions to purchase the products displayed on the bsite."}]