Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: This study provides nascent information on university students' needs to adopt social networking sites (SNSs) pervasively. The study drew from the uses and gratifications theory (UGT) and social influence (SI) processes framework. Relevant hypotheses re formulated to test the proposed research model. Data was collected in a survey of university undergraduates in four countries in the Americas (i.e., United States, Canada, Mexico, and Argentina). Data analysis using partial least squares (PLS) supported 8 out of the 10 hypotheses formulated. The SI process of internalization and identification, as ll as UGT categories of self-discovery, entertainment value, social enhancement, and the need to maintain interpersonal connectivity through the construct of behavioral intentions, re found to have positive impacts on students' pervasive adoption of SNSs. The results also revealed that the cultural factor of individualism–collectivism had a positive impact on the pervasive adoption of SNSs, such that greater levels of engagement re observed for students from more individualistic cultures.
['Princely Ifinedo']
I am writing a research paper on a idea Applying uses and gratifications theory and social influence processes to understand students' pervasive adoption of social networking sites: Perspectives from the Americas
[{"from": "human", "value": "I am writing a research paper on a idea Applying uses and gratifications theory and social influence processes to understand students' pervasive adoption of social networking sites: Perspectives from the Americas"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: This study provides nascent information on university students' needs to adopt social networking sites (SNSs) pervasively. The study drew from the uses and gratifications theory (UGT) and social influence (SI) processes framework. Relevant hypotheses re formulated to test the proposed research model. Data was collected in a survey of university undergraduates in four countries in the Americas (i.e., United States, Canada, Mexico, and Argentina). Data analysis using partial least squares (PLS) supported 8 out of the 10 hypotheses formulated. The SI process of internalization and identification, as ll as UGT categories of self-discovery, entertainment value, social enhancement, and the need to maintain interpersonal connectivity through the construct of behavioral intentions, re found to have positive impacts on students' pervasive adoption of SNSs. The results also revealed that the cultural factor of individualism\u2013collectivism had a positive impact on the pervasive adoption of SNSs, such that greater levels of engagement re observed for students from more individualistic cultures."}]