Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Firms are investing millions to deploy b based self-services at their call centers primarily to reduce operating costs. The rationale is that the firm’s cost of interacting with customers through b based channel is an order of magnitude cheaper than the assisted channels like telephony. Hover, the interaction among competing channels of customer service at call center is not empirically validated so far.  conduct a field study at the call center of a prominent US health insurance firm to examine the cost saving rationale of b based self service. On one hand, the low cost-low quality b channel may substitute high cost-high quality telephony channel in some cases. Interestingly on the other hand, b also exposes customers to more information that at times aggravates their concerns and thus leads to more telephone calls.  designed a quasi-natural experiment in our field setting and used diff-in-diff specifications to show that b based self service usage leads to 14% increase in telephone calls.  conduct several checks to show that our specifications are robust to any potential selection of customers in b self-service usage. Hover,  further show that the impact of b portal is moderated by the b portal characteristics and individual customer characteristics.  find that if information is unambiguous and easily retrievable on b, calls in respect to such information go down by 29%. Likewise,  also find that the absolute increase in calls due to b usage for younger customers (age60 years) are much higher than the middle aged customers (age 40-60 years). In all, our research gives concrete prescriptions to managers in multichannel customer service management, b portal design and customer segmentation.
['Anuj Kumar', 'Rahul Telang']
I am writing a research paper on a idea Does the Web Reduce Customer Service Cost? Empirical Evidence from a Call Center
[{"from": "human", "value": "I am writing a research paper on a idea Does the Web Reduce Customer Service Cost? Empirical Evidence from a Call Center"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Firms are investing millions to deploy b based self-services at their call centers primarily to reduce operating costs. The rationale is that the firm\u2019s cost of interacting with customers through b based channel is an order of magnitude cheaper than the assisted channels like telephony. Hover, the interaction among competing channels of customer service at call center is not empirically validated so far.  conduct a field study at the call center of a prominent US health insurance firm to examine the cost saving rationale of b based self service. On one hand, the low cost-low quality b channel may substitute high cost-high quality telephony channel in some cases. Interestingly on the other hand, b also exposes customers to more information that at times aggravates their concerns and thus leads to more telephone calls.  designed a quasi-natural experiment in our field setting and used diff-in-diff specifications to show that b based self service usage leads to 14% increase in telephone calls.  conduct several checks to show that our specifications are robust to any potential selection of customers in b self-service usage. Hover,  further show that the impact of b portal is moderated by the b portal characteristics and individual customer characteristics.  find that if information is unambiguous and easily retrievable on b, calls in respect to such information go down by 29%. Likewise,  also find that the absolute increase in calls due to b usage for younger customers (age60 years) are much higher than the middle aged customers (age 40-60 years). In all, our research gives concrete prescriptions to managers in multichannel customer service management, b portal design and customer segmentation."}]