Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Brand management has been moving towards making use of multiple channels in order to engage customers, especially through social media, and sustain a more intense experience around the brand instead of depending merely on advertising.  will investigate the effectiveness of social media marketing activities on brand value through comparison of brand value rankings with brand engagement scores, determined by social media marketing activities. Data from a list of companies was collected and evaluated, and the authors found evidence for a relationship in some cases, especially for social networks in the form of Facebook, and for Twitter on global level. They found clear differences beten Global and Turkish brands, in that Facebook is relatively and absolutely more important for brands in that country. In addition, clear differences shod up beten some industries in importance of different channels for brand value.
['Stefan Koch', 'Asli Dikmen']
I am writing a research paper on a idea Does Successful Social Media Marketing Affect Brand Value?: An Empirical Investigation
[{"from": "human", "value": "I am writing a research paper on a idea Does Successful Social Media Marketing Affect Brand Value?: An Empirical Investigation"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Brand management has been moving towards making use of multiple channels in order to engage customers, especially through social media, and sustain a more intense experience around the brand instead of depending merely on advertising.  will investigate the effectiveness of social media marketing activities on brand value through comparison of brand value rankings with brand engagement scores, determined by social media marketing activities. Data from a list of companies was collected and evaluated, and the authors found evidence for a relationship in some cases, especially for social networks in the form of Facebook, and for Twitter on global level. They found clear differences beten Global and Turkish brands, in that Facebook is relatively and absolutely more important for brands in that country. In addition, clear differences shod up beten some industries in importance of different channels for brand value."}]