Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: This study empirically analyzes the factors influencing the low usage of smart TV services.The lack of sub-services, low network quality, and low usability affect significantly low usefulness of smart TV services.The low usefulness, low usability, and alternatives are the primary determinants of low intention of using smart TV services.This study provides theoretical foundations for interpreting the mismatching with regard to adoption beten the device and service through adoption barriers. Smart TV in Korea faces an asymmetric situation beten the purchase of terminals and the usage of services. In spite of this low utilization, there are few prior studies on the causes of adoption barriers for smart TV services in Korea. This study focuses on the research problem of, "Why do people not use smart TV services even after purchasing smart TV terminal in Korea?" Using survey data collected from Korean buyers of smart TV terminals, this study empirically analyzes the factors influencing the low usage of smart TV services. The study's results show that a lack of sub-services, low network quality, and low usability significantly affect the usefulness of smart TV services. Further, the low usefulness, low usability, and alternatives are the primary determinants of low intention of using smart TV services.
['Jong-Hyun Park', 'Moonkoo Kim']
I am writing a research paper on a idea Factors influencing the low usage of smart TV services by the terminal buyers in Korea
[{"from": "human", "value": "I am writing a research paper on a idea Factors influencing the low usage of smart TV services by the terminal buyers in Korea"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: This study empirically analyzes the factors influencing the low usage of smart TV services.The lack of sub-services, low network quality, and low usability affect significantly low usefulness of smart TV services.The low usefulness, low usability, and alternatives are the primary determinants of low intention of using smart TV services.This study provides theoretical foundations for interpreting the mismatching with regard to adoption beten the device and service through adoption barriers. Smart TV in Korea faces an asymmetric situation beten the purchase of terminals and the usage of services. In spite of this low utilization, there are few prior studies on the causes of adoption barriers for smart TV services in Korea. This study focuses on the research problem of, \"Why do people not use smart TV services even after purchasing smart TV terminal in Korea?\" Using survey data collected from Korean buyers of smart TV terminals, this study empirically analyzes the factors influencing the low usage of smart TV services. The study's results show that a lack of sub-services, low network quality, and low usability significantly affect the usefulness of smart TV services. Further, the low usefulness, low usability, and alternatives are the primary determinants of low intention of using smart TV services."}]