Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: The Net Promoter ScoreÂ® (NPS) system measures recommend intentions on an 11-point scale that is then collapsed into three ranges: 0 â€“ 6 (Detractors), 7 â€“ 8 (Passives), and 9â€“10 (Promoters). With a five-point scale, the equivalent pooling scheme is 1-3 = Detractors, 4= Passives, and 5= Promoters. Questions can be raised about the strength of the predictive ability of the recommend intention and the method of pooling of ratings. In two market potential studies for proposed graduate programs, five-point recommend intentions and purchase intentions re used to gauge interest. The recommend intentions re collapsed into the unbalanced NPS categories and into a more conventional balanced scheme (1-2, 3, 4-5). In each data set, the uncollapsed (five-point) recommend intention and the two collapsed (three-point) recommend intention ratings re then correlated with the five-point purchase intention. All correlations re low, which points to non-redundancy beten recommend and purchase intentions, and suggests the need for both metrics in studying market potential. The NPS-style collapse did not improve the magnitude of the association.
['Michael J. Roszkowski']
I am writing a research paper on a idea The Relationship between Purchase Intentions and Recommend Intentions in Assessing Market Potential for Graduate Degree Programs: Uncollapsed and Collapsed Recommend Intentions
[{"from": "human", "value": "I am writing a research paper on a idea The Relationship between Purchase Intentions and Recommend Intentions in Assessing Market Potential for Graduate Degree Programs: Uncollapsed and Collapsed Recommend Intentions"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: The Net Promoter Score\u00c2\u00ae (NPS) system measures recommend intentions on an 11-point scale that is then collapsed into three ranges: 0 \u00e2\u20ac\u201c 6 (Detractors), 7 \u00e2\u20ac\u201c 8 (Passives), and 9\u00e2\u20ac\u201c10 (Promoters). With a five-point scale, the equivalent pooling scheme is 1-3 = Detractors, 4= Passives, and 5= Promoters. Questions can be raised about the strength of the predictive ability of the recommend intention and the method of pooling of ratings. In two market potential studies for proposed graduate programs, five-point recommend intentions and purchase intentions re used to gauge interest. The recommend intentions re collapsed into the unbalanced NPS categories and into a more conventional balanced scheme (1-2, 3, 4-5). In each data set, the uncollapsed (five-point) recommend intention and the two collapsed (three-point) recommend intention ratings re then correlated with the five-point purchase intention. All correlations re low, which points to non-redundancy beten recommend and purchase intentions, and suggests the need for both metrics in studying market potential. The NPS-style collapse did not improve the magnitude of the association."}]