Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Purpose – The purpose of this paper is to analyze the effect of signaling a review as the most helpful review according to other users’ votes on product attitude. Thus, the first study focuses on the influence of signaling a review as the most helpful on consumer attitude and analyzes whether the interaction beten that signaled review and incongruent aggregate information in valence clarify the main effect. Additionally, the authors further investigate whether the level of fit beten the consumer’s goals and the content of the signaled review moderates the initial effect. Design/methodology/approach – The authors conducted two experiments: a 3 (presence of most helpful review) × 2 (overall valence) beten-subjects design and a 2 (presence of a most helpful review) × 3 (level of fit beten the consumers’ goals and the most helpful review content) × 2 (overall valence) design. Findings – The results confirm that the presence of a “most helpful” review whose valence is incongruent with the overall valen...
['Inés López-López', 'José Francisco Parra']
I am writing a research paper on a idea Is a most helpful eWOM review really helpful? The impact of conflicting aggregate valence and consumer’s goals on product attitude
[{"from": "human", "value": "I am writing a research paper on a idea Is a most helpful eWOM review really helpful? The impact of conflicting aggregate valence and consumer\u2019s goals on product attitude"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: Purpose \u2013 The purpose of this paper is to analyze the effect of signaling a review as the most helpful review according to other users\u2019 votes on product attitude. Thus, the first study focuses on the influence of signaling a review as the most helpful on consumer attitude and analyzes whether the interaction beten that signaled review and incongruent aggregate information in valence clarify the main effect. Additionally, the authors further investigate whether the level of fit beten the consumer\u2019s goals and the content of the signaled review moderates the initial effect. Design/methodology/approach \u2013 The authors conducted two experiments: a 3 (presence of most helpful review) \u00d7 2 (overall valence) beten-subjects design and a 2 (presence of a most helpful review) \u00d7 3 (level of fit beten the consumers\u2019 goals and the most helpful review content) \u00d7 2 (overall valence) design. Findings \u2013 The results confirm that the presence of a \u201cmost helpful\u201d review whose valence is incongruent with the overall valen..."}]