Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: With the popularity of the Internet and the development of social media, the Online Word of Mouth (OWOM) has brought up growing influences on movie box office, while the development of big data technology provides a new approach and method for the research of this issue. Based on the major OWOM reputation index of influential movie box office, having 218 movies related data obtained from Mtime, going through the detection of multiple models, the CHAID (Chi- Square Automatic Interaction Detection) decision tree model is decided to use for analyzing the influence degree of different OWOM indicators for their movie box office revenue. The research results can provide support for film network marketing and the screening strategy around the big-data environment.
['Bo Li', 'Lihua Liu', 'Rui Huang', 'Jinluan Ren']
I am writing a research paper on a idea Analyzing the Impact of OWOM on Box Office Revenue in the World of Big Data
[{"from": "human", "value": "I am writing a research paper on a idea Analyzing the Impact of OWOM on Box Office Revenue in the World of Big Data"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: With the popularity of the Internet and the development of social media, the Online Word of Mouth (OWOM) has brought up growing influences on movie box office, while the development of big data technology provides a new approach and method for the research of this issue. Based on the major OWOM reputation index of influential movie box office, having 218 movies related data obtained from Mtime, going through the detection of multiple models, the CHAID (Chi- Square Automatic Interaction Detection) decision tree model is decided to use for analyzing the influence degree of different OWOM indicators for their movie box office revenue. The research results can provide support for film network marketing and the screening strategy around the big-data environment."}]