Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: The Internet and e-commerce has allod manufacturers to approach consumers directly, and has changed the structure of most supply chains from a single to a dual channel. Consumers can now shop for a product in an offline store and purchase it online at a lor price. This study considers the effects of free riding on sales effort in a dual-channel supply chain consisting of one manufacturer and one offline store. The results show that under deterministic demand, both the offline store’s sales effort level and the dual-channel supply chain’s profit are lor in the decentralized setting than in the centralized setting, and both decrease as the number of free-riding consumers increase. Finally, this paper proposes and analyzes a cost-sharing contract to coordinate a decentralized dual-channel supply chain to achieve beneficial outcomes for both parties. An extensive numerical study shows that this contract can improve the supply chain’s efficiency under stochastic demand.
['Xujin Pu', 'Lei Gong', 'Xiaohua Han']
I am writing a research paper on a idea Consumer free riding: Coordinating sales effort in a dual-channel supply chain
[{"from": "human", "value": "I am writing a research paper on a idea Consumer free riding: Coordinating sales effort in a dual-channel supply chain"}, {"from": "gpt", "value": "Thats a unique idea.You should consider the following idea to enhance your idea so that it would impact uniquely: The Internet and e-commerce has allod manufacturers to approach consumers directly, and has changed the structure of most supply chains from a single to a dual channel. Consumers can now shop for a product in an offline store and purchase it online at a lor price. This study considers the effects of free riding on sales effort in a dual-channel supply chain consisting of one manufacturer and one offline store. The results show that under deterministic demand, both the offline store\u2019s sales effort level and the dual-channel supply chain\u2019s profit are lor in the decentralized setting than in the centralized setting, and both decrease as the number of free-riding consumers increase. Finally, this paper proposes and analyzes a cost-sharing contract to coordinate a decentralized dual-channel supply chain to achieve beneficial outcomes for both parties. An extensive numerical study shows that this contract can improve the supply chain\u2019s efficiency under stochastic demand."}]