 Pesa likanisi ya algorithme ya apprentissage machine oyo ebongi mpo na mosala ya segmentation ya client.
Pona mosala ya segmentation ya client, algorithme ya clustering ekozala approche oyo ebongi pona kosalela. Clustering ezali technique ya apprentissage machine sans surveillance oyo esangisi ba points ya données ya ndenge moko esika moko na ba attributs na yango. Na oyo etali segmentation ya client, okoki kosalela ba algorithmes ya clustering lokola K-means, clustering hiérarchique to Gaussian Mixture Models pona koyeba ba modèles na comportement ya client pe ba données démographiques pona ko grouper yango na ba segments ya tina. Na sima ba segments oyo ekoki kosalelama pona marketing ciblé, retention ya ba clients pe pona ko comprendre ba besoins pe ba préférences ya client na détail.