 Koma ensemble ya 3 règles oyo osengeli kolanda tango ozali kosala publicité efficace.
Mobeko 1: Yeba bato oyo ozali koyoka Mobeko ya liboso mpo na kosala piblisite oyo ezali malamu ezali ya kolimbola mpe kososola bato oyo ozali koluka. Yango esangisi mbula, mobali to mwasi, esika oyo azali, makambo oyo asepeli na yango, mpe bisika oyo ayokaka mpasi. Soki oyebi bato oyo ozali koluka, piblisite yango ekoki kobongisama mpo na kosolola na bango mbala moko mpe komonisa solution ya mokakatano na bango to kokokisa bamposa na bango. Mobeko 2: Kosala nsango oyo ekosimba motema Nsango ya piblisite esengeli kozala polele, mokuse, mpe kobenda likebi. Esengeli ko souligner proposition ya valeur unique ya produit to service, pe ko focuser na ba avantages na esika ya ba fonctionnalités. Piblisite esengeli mpe kozala na libiangi makasi ya kosala, kosenga na bayoki kosala mpe kosala na marque. Mobeko 3: Pona bilili mpe format ya malamu Bilili mpe format ya piblisite ezali na ntina mingi mpo na kokanga likebi ya bayoki mpe kosala bopusi. Kobanda na kosalela balangi ya moindo makasi mpe bililingi ya malamu tii na kopona format ya piblisite oyo ebongi, na ndakisa video to carousel, esengeli kosala makambo nyonso na makanisi ya bato oyo olingi kotala. Kosalela maseki, ba déclencheur ya mayoki to koyebisa masolo makasi ekoki mpe kozala malamu mpo na kosala piblisite oyo okoki kobosana te.