Yanola na motuna oyo: Ndenge nini bakoki kosalela apprentissage automatique na marketing?
Boyekoli ya masini ekoki kosalelama na makambo ndenge na ndenge ya marketing mpo na kosalisa ba entreprises mpe ba entreprises na kozua ba décisions ya malamu oyo etambwisami na ba données, kobongisa ba expériences ya ba clients, mpe ko optimiser ba stratégies na bango ya marketing. Tala mwa banzela oyo apprentissage automatique ekoki kosalelama na marketing : 1. Personnalisation : Ba algorithmes ya apprentissage automatique ekoki kosalelama mpo na ko analyser ba données ya client, ko comprendre comportement na bango, ba préférences mpe ba interactions historiques na bango na entreprise, mpo na kosala ba campagnes ya marketing très personnalisée oyo ekoki kobongisa engagement ya client . 2. Bokabwani ya bakiliya: Boyekoli ya masini ekoki kosalisa na kokabola bakiliya na bituluku ndenge na ndenge na kotalela bizaleli mpe makambo oyo balingaka. Yango epesaka ba marcheurs makoki ya kosala mpe ko cibler ba campagnes spécifiques na ba segments différents, oyo esali que stratégie ya marketing ezala efficace. 3. Analytique prédictive: Apprentissage automatique ekoki kosalelama mpo na analyse prédictive, kosalisa ba entreprises e prévoir ba tendances ya mikolo ekoya, comportement ya ba clients, mpe ba préférences. Yango ekoki kosalelama mpo na kobongisa misala ya marketing mpe kozwa bikateli ya liboso. 4. Prix dynamique: Boyekoli ya masini ekoki kosalisa na kotiya prix dynamique mpo na biloko mpe misala na kotalela bosenga ya bakiliya, ngonga ya mokolo, eleko, mpe makambo mosusu mingi. 5. Ba chatbots: Koyekola na masini ekoki kosalelama mpo na kosala ba chatbots ya mayele oyo ekoki kosala boyokani na bakiliya, koyanola na mituna na bango, kopesa sango, mpe kotambwisa engagement. 6. Ciblage ya ba piblisite: Koyekola na masini ekoki kosalisa mpo na kobongisa ciblage ya ba publicités na ko analyser ba données ya ba clients, histoire ya navigation, mpe comportement na internet mpo na kolakisa bango ba publicités oyo ezali na ntina mingi. Na mobimba, koyekola na masini ekoki kobongisa mingi bokasi ya misala ya marketing, kopesa nzela na bakompanyi ete esosola malamu bato oyo bazali koluka, mpe kobongisa ROI na mosolo oyo basalelaka mpo na kosala mombongo.