Limbola proposition ya valeur
 Proposition ya valeur ezali déclaration ya polele pe ya mokuse oyo ezali kolimbola ba avantages to valeur unique oyo produit, service to entreprise epesaka na ba clients to ba usagers na yango. Esengeli koyebisa malamu ndenge oyo likabo yango esilisaka mokakatano moko, ekokisaka mposa moko to epesaka litomba. Proposition ya valeur makasi ekesenisaka organisation na ba concurrents na yango, mpe mbala mingi ezalaka raison principale potentiel client a décider ko engager na entreprise moko boye. Longola kozala orienté client, proposition ya valeur ekoki pe kozala na vision ya entreprise, valeurs, pe stratégie ya commerce ya mobimba. Na nsuka, proposition ya valeur ezali nionso mpo na kopesa raison compulsive mpo na mutu apona produit to service na yo koleka oyo ya ba concurrents na yo.