Bosala poste ya blog na oyo etali bosaleli ya ba médias sociaux na marketing.
Role ya ba médias sociaux na marketing ya marketing moderne esali mosika banda mikolo ya ba publicités imprimées mpe ba panneaux publicitaires, mpe na bomati ya ba médias sociaux, ekomi esaleli ya ntina mpo na kokutana mpe ko engager na ba clients na ba façons dynamiques mpe créatives. Bato soki 3,7 milliards basalelaka ba médias sociaux na mokili mobimba, yango esalaka ete ezala plateforme ya makasi mpo na ba entreprises mpo na kozala na boyokani na ba auditeurs cibles na bango, kotonga conscience ya marque mpe komatisaka ba ventes. Na post oyo, to explorer mua ba façons ebele oyo ba médias sociaux ekoki kosalelama na marketing. Kotonga conscience ya marque Na batu ebele na ba médias sociaux, ezali esika ya malamu pona kotonga conscience ya marque. Ba entreprises ekoki kosalela ba médias sociaux mpo na kokutana na ba auditeurs ya monene, ya mokili mobimba, mpe ko engager na bango na ndenge oyo ezalaki possible te liboso. Na kokabolaka makambo oyo ezali kobenda likebi, kosangana na masolo na nzela ya Internet, mpe kosala marque ya makasi ya komona, bakompanyi ekoki kobakisa komonana na yango mpe kobenda balandi ya sika. Kosangana na bakiliya Ba médias sociaux epesaka libaku moko ya kokamwa mpo na bakompanyi mpo na kosala boyokani na bakiliya na bango, mpe ebongoli lolenge oyo bakompanyi epesaka mosala ya kopesa bakiliya. Bakiliya bakoki kokutana na kompanyi moko na pɛtɛɛ nyonso na nzela ya ba media social na mituna to mitungisi, mpe bakompanyi ekoki koyanola nokinoki mpe na miso ya bato nyonso, komonisa ete bamipesi na mosala ya kopesa bakiliya. Kotombola biloko mpe misala Ba médias sociaux ezali mpe esika ya malamu mpo na kotombola biloko mpe misala. Ba entreprises ekoki kosalela ba médias sociaux pona kokabola ba informations sur ba produits ya sika, vente, pe promotion. Ba piblisite ya ba médias sociaux ekoki pe kozala ciblé na ba auditeurs spécifiques na kotalaka ba facteurs lokola âge, ba intérêts, esika pe ebele, kosala que ezala facile pona ba entreprises ekoma na base ya ba clients oyo balingi. Kotambwisa mobembo na site na yo Bozali makasi na ba media social ekoki mpe kosalisa mpo na komema mobembo na site na yo. Na kokabolaka ba liens ya site na yo na ba médias sociaux, mpe kosala que site na yo ezala optimisé mpo na partage ya ba médias sociaux, ba entreprises ekoki komatisaka trafic ya site na bango mpe kobongisa classement ya moteur de recherche na bango. Insight and Analytics Ba médias sociaux epesaka ba insights na ba analyses ya motuya oyo ekoki kosalisa ba entreprises ebongisa stratégie na bango ya marketing. Ba sociétés ekoki kolandela ndenge nini makambo na bango ezali kosala, komona ba posts nini ezali ko engager audience na bango, mpe kolandela ba metrics lokola ba cliquage, ba partages, mpe reach. Na sima ba données oyo ekoki kosalelama pona kozua ba décisions ya marketing ya malamu pe kobongisa ROI. Mpo na kosukisa, ba médias sociaux ekomi esaleli ya ntina mpo na marketing ya mikolo oyo, kopesa nzela na ba entreprises kotonga conscience ya marque, ko engager na ba clients, ko promouvoir ba produits na ba services na bango, ko diriger trafic na site internet na bango, mpe kozua insight mpe analyse ya motuya. Lokola bato mingi bazali kosalela ba media social, kozala na présence makasi na ba plateformes oyo ezali crucial mpo na entreprise nionso oyo ezali koluka kolonga