Lobelá na mokuse ntina ya kokabola bakiliya na bafraze mibale.
 Segmentation ya ba clients ezali critique pona ba entreprises lokola epesaka bango nzela ya ko identifier pe ko cibler ba groupes spécifiques ya ba consommateurs na ba stratégies ya marketing oyo ebongisami pe ba offres ya produits. Yango ebakisaka kaka te satisfaction ya ba clients mpe fidélité, kasi ematisaka mpe efficacité ya ba efforts ya marketing mpe profitabilité ya entreprise.