Bosala stratégie ya marketing pona produit ya sika oyo esangisi ba chaînes mibale : email na ba médias sociaux
Stratégie ya marketing oyo elongi esalelaka ba approches multi-channels pona ko rejoindre ba audiences cibles, pe ko incorporer ezala email pe ba médias sociaux ezali moyen ya makasi ya ko connecter na ba potentiels clients pe kotombola conscience ya marque pona produit ya sika. 1. Koyeba ba auditeurs cibles: Mpo na kobanda kosala stratégie ya marketing oyo esangisi email mpe ba médias sociaux, banda na koyeba audience cible mpo na produit ya sika. Bolukiluki démographie na bango, mimeseno na bango, ba intérêts na bango, mpe ba préférences na bango mpo ba messages mpe promotions ezala adaptées mpo na kozala na impact mingi. 2. Kotonga liste ya ba email: Kotonga liste ya ba abonnés oyo ba opté-in mpo na kozua ba communications ya entreprise ezali fonction ya campagne ya email ya malamu. Yango ekoki kosalema na nzela ya ba signature ya site internet, ba aimants ya plomb, mpe ba incentives mosusu oyo endimisaka bato bakabola ba adresses email na bango. 3. Kosala makambo ya email oyo ekobenda likebi: Na makanisi ya bato oyo ozali koluka, salá makambo ya email oyo ebongisami mpo na moto ye moko mpe oyo ekobenda likebi ya bato oyo emonisaka makambo mpe matomba ya biloko ya sika. Salelá bililingi, bavideo, mpe bililingi oyo ebendaka likebi mpo na kosala ete ba email yango ezala polele. 4. Kosalela ba plateformes ya ba médias sociaux : Koyeba ba plateformes ya ba médias sociaux oyo ezali na tina mingi mpe oyo esalelamaka mingi mpo na ba auditeurs cibles, mpe kosala ba comptes to ko leverage ba comptes oyo ezali mpo na ko promouvoir produit ya sika. Salelá kosangisa makambo ya biologique mpe oyo efutami mpo na kokutana na bato mingi. 5. Salelá ba influenceurs ya ba médias sociaux : Yeba mpe sala partenariat na ba influenceurs oyo bazali na suivi mingi na ba médias sociaux mpe bazali malamu mpo na ba auditeurs cibles. Ba influenceurs oyo bakoki kosalisa na kolakisa produit ya sika na balandi na bango mpe kopesa ba endossements ya solo, ya monoko na monoko. 6. Kosala ba concours ya ba médias sociaux mpe ba giveaways: Salá esengo nzinganzinga ya produit ya sika na kosala ba concours mpe ba giveaways na ba médias sociaux. Lendisá bato bákabola, bálinga, mpe bápesa makanisi na ba posts mpo na kobakisa engagement mpe kotombola sensibilisation ya marque. 7. Kolandela mpe kobongisa: Salelá ba analyses mpo na kolandela elonga ya bakampanye ya email mpe ya ba médias sociaux. Bongisa ba messages, contenus, mpe promotions na kotalaka ba taux ya engagement mpe ya réponse pona ko continuer ko améliorer stratégie. Na mobimba, kosangisa nguya ya email mpe ya media social ekoki kozala lolenge ya malamu mingi mpo na kokutana na bato oyo bazali koluka mpe kotombola biloko ya sika. Na kosalelaka ba messages ciblées, ko engager ba contenus na ba promotions, mpe ko leverager ba influenceurs, ba entreprises ekoki kolonga kotombola conscience ya marque mpe ko diriger vente.